{"id":448,"date":"2018-10-09T14:33:42","date_gmt":"2018-10-09T17:33:42","guid":{"rendered":"https:\/\/bridgeconsulting.com.br\/wonder2018\/academy\/?p=448"},"modified":"2026-05-05T09:14:13","modified_gmt":"2026-05-05T12:14:13","slug":"quais-os-riscos-da-transformacao-digital","status":"publish","type":"post","link":"https:\/\/www.bridgeconsulting.com.br\/artigos\/quais-os-riscos-da-transformacao-digital\/","title":{"rendered":"Quais os riscos da Transforma\u00e7\u00e3o Digital?"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]De acordo com relat\u00f3rio anual de perspectiva executiva de riscos, elaborado pela iniciativa <em>Enterprise Risk Management<\/em> (ERM) da NC State University, a preocupa\u00e7\u00e3o com a r\u00e1pida velocidade das inova\u00e7\u00f5es disruptivas e novas tecnologias assumiu o primeiro lugar no ranking dos maiores riscos empresariais em 2018, seguido do risco de resist\u00eancia a mudan\u00e7as e amea\u00e7as cibern\u00e9ticas. Estes resultados refor\u00e7am o impacto que a Era da Transforma\u00e7\u00e3o Digital tem acarretado \u00e0s organiza\u00e7\u00f5es.<\/p>\n<p>Ao mesmo tempo, oportunidades e melhorias oferecidas por esta transforma\u00e7\u00e3o s\u00e3o tamb\u00e9m uma realidade. Nesse sentido, podemos citar alguns exemplos como oferta de novas experi\u00eancias ao cliente, maior agilidade e menor participa\u00e7\u00e3o do fator humano em atividades com alto \u00edndice de erros, inclus\u00e3o dos l\u00edderes de linhas de neg\u00f3cios (Marketing, Finan\u00e7as e RH) como impulsionadores de mudan\u00e7as e o aperfei\u00e7oamento da nova gera\u00e7\u00e3o de tecnologias (Big Data e Analytics).<\/p>\n<p>No entanto, os custos e riscos envolvidos nesse processo de mudan\u00e7a para um mundo dos neg\u00f3cios cada vez mais digital apresentam-se como fatores cr\u00edticos e precisam ser gerenciados. Segundo estudo da Microsoft, at\u00e9 o final de 2019, as empresas gastar\u00e3o US$ 1,7 trilh\u00e3o em tecnologia e servi\u00e7os relacionados para implementar e gerenciar iniciativas digitais.<\/p>\n<p>Quanto aos riscos, de acordo com um levantamento realizado pela Cisco que pesquisou doze setores acerca da disrup\u00e7\u00e3o digital, mais de 70% dos executivos entrevistados concordavam que a transforma\u00e7\u00e3o digital \u00e9 uma forma de progresso e amplia valor para os clientes. Por\u00e9m, 43% alegaram n\u00e3o reconhecer os riscos das tecnologias ou abordar o assunto suficientemente.<\/p>\n<p>No caso do Brasil, al\u00e9m de administrar os riscos, as organiza\u00e7\u00f5es encaram diversos obst\u00e1culos para alcance da maturidade digital. No post \u201c<a href=\"https:\/\/bridgeconsulting.com.br\/insights\/cinco-praticas-para-amadurecer-digitalmente-no-brasil\/\">Cinco pr\u00e1ticas para amadurecer digitalmente no Brasil<\/a>\u201d, este assunto \u00e9 abordado e cinco a\u00e7\u00f5es s\u00e3o destacadas a fim de auxiliar no processo de amadurecimento.<\/p>\n<p>Portanto, considerando o investimento demandado e a inevit\u00e1vel ades\u00e3o \u00e0 transforma\u00e7\u00e3o digital em meio a um contexto cada vez mais competitivo, o gerenciamento de riscos torna-se crucial para que as organiza\u00e7\u00f5es dimensionem, da maneira mais assertiva poss\u00edvel, os desafios que est\u00e3o por vir. E, dentre os riscos mais referenciados em 2018, destacamos:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;449&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]Compreende-se, por fim, que a Transforma\u00e7\u00e3o Digital consiste num processo complexo capaz de alterar a forma como as empresas trabalham, oferecem seus produtos e administram seus riscos. E, uma boa gest\u00e3o deste \u00faltimo ser\u00e1 imprescind\u00edvel para maximizar a probabilidade de sucesso e continuidade dos neg\u00f3cios das organiza\u00e7\u00f5es atuais.<\/p>\n<p>Para saber como a Bridge pode ajudar a melhorar essa quest\u00e3o na sua empresa entre em contato conosco pelo\u00a0<a href=\"mailto:contato@bridgeconsulting.com.br\">contato@bridgeconsulting.com.br<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;17407&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;5\/6&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<strong>Ariela Serejo<\/strong>\u00a0\u00e9 graduada em Ci\u00eancias Atuariais pela UFF e estudante de Administra\u00e7\u00e3o na mesma faculdade. Estagi\u00e1ria da Bridge Consulting na \u00e1rea Academy.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243;&#8230;<\/p>\n","protected":false},"author":6,"featured_media":451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-448","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quais os riscos da Transforma\u00e7\u00e3o Digital? - Bridge Insights<\/title>\n<meta name=\"description\" content=\"Os custos e riscos no processo de mudan\u00e7a para um mundo dos neg\u00f3cios cada vez mais digital apresentam-se como fatores cr\u00edticos e precisam ser gerenciados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bridgeconsulting.com.br\/artigos\/quais-os-riscos-da-transformacao-digital\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quais os riscos da Transforma\u00e7\u00e3o Digital?\" \/>\n<meta property=\"og:description\" content=\"Os custos e riscos no processo de mudan\u00e7a para um mundo dos neg\u00f3cios cada vez mais digital apresentam-se como fatores cr\u00edticos e precisam ser gerenciados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bridgeconsulting.com.br\/artigos\/quais-os-riscos-da-transformacao-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Bridge Insights\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-09T17:33:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-05T12:14:13+00:00\" \/>\n<meta name=\"author\" content=\"Bridge\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bridge\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/quais-os-riscos-da-transformacao-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/quais-os-riscos-da-transformacao-digital\\\/\"},\"author\":{\"name\":\"Bridge\",\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/#\\\/schema\\\/person\\\/9e90c74b6767435a4a38d99fe4ea2f31\"},\"headline\":\"Quais os riscos da Transforma\u00e7\u00e3o Digital?\",\"datePublished\":\"2018-10-09T17:33:42+00:00\",\"dateModified\":\"2026-05-05T12:14:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/quais-os-riscos-da-transformacao-digital\\\/\"},\"wordCount\":1393,\"publisher\":{\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/quais-os-riscos-da-transformacao-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Artigo\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/quais-os-riscos-da-transformacao-digital\\\/\",\"url\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/quais-os-riscos-da-transformacao-digital\\\/\",\"name\":\"Quais os riscos da Transforma\u00e7\u00e3o Digital? - Bridge Insights\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/quais-os-riscos-da-transformacao-digital\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/quais-os-riscos-da-transformacao-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2018-10-09T17:33:42+00:00\",\"dateModified\":\"2026-05-05T12:14:13+00:00\",\"description\":\"Os custos e riscos no processo de mudan\u00e7a para um mundo dos neg\u00f3cios cada vez mais digital apresentam-se como fatores cr\u00edticos e precisam ser gerenciados.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/quais-os-riscos-da-transformacao-digital\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/quais-os-riscos-da-transformacao-digital\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/quais-os-riscos-da-transformacao-digital\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/quais-os-riscos-da-transformacao-digital\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Quais os riscos da Transforma\u00e7\u00e3o Digital?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/#website\",\"url\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/\",\"name\":\"Bridge Insights\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/#organization\",\"name\":\"Bridge Insights\",\"alternateName\":\"Bridge & Co.\",\"url\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Bridge-logotipo-1.png\",\"contentUrl\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Bridge-logotipo-1.png\",\"width\":82,\"height\":77,\"caption\":\"Bridge Insights\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"email\":\"chris-eller@outlook.com\",\"telephone\":\"21965647810\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/#\\\/schema\\\/person\\\/9e90c74b6767435a4a38d99fe4ea2f31\",\"name\":\"Bridge\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fea98e448ffc7f447df3a315861f9dab78423f44eece0efa2b7680014bf70f23?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fea98e448ffc7f447df3a315861f9dab78423f44eece0efa2b7680014bf70f23?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fea98e448ffc7f447df3a315861f9dab78423f44eece0efa2b7680014bf70f23?s=96&d=mm&r=g\",\"caption\":\"Bridge\"},\"url\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/author\\\/bridge\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Quais os riscos da Transforma\u00e7\u00e3o Digital? - Bridge Insights","description":"Os custos e riscos no processo de mudan\u00e7a para um mundo dos neg\u00f3cios cada vez mais digital apresentam-se como fatores cr\u00edticos e precisam ser gerenciados.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bridgeconsulting.com.br\/artigos\/quais-os-riscos-da-transformacao-digital\/","og_locale":"pt_BR","og_type":"article","og_title":"Quais os riscos da Transforma\u00e7\u00e3o Digital?","og_description":"Os custos e riscos no processo de mudan\u00e7a para um mundo dos neg\u00f3cios cada vez mais digital apresentam-se como fatores cr\u00edticos e precisam ser gerenciados.","og_url":"https:\/\/www.bridgeconsulting.com.br\/artigos\/quais-os-riscos-da-transformacao-digital\/","og_site_name":"Bridge Insights","article_published_time":"2018-10-09T17:33:42+00:00","article_modified_time":"2026-05-05T12:14:13+00:00","author":"Bridge","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Bridge","Est. tempo de leitura":"7 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/quais-os-riscos-da-transformacao-digital\/#article","isPartOf":{"@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/quais-os-riscos-da-transformacao-digital\/"},"author":{"name":"Bridge","@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/#\/schema\/person\/9e90c74b6767435a4a38d99fe4ea2f31"},"headline":"Quais os riscos da Transforma\u00e7\u00e3o Digital?","datePublished":"2018-10-09T17:33:42+00:00","dateModified":"2026-05-05T12:14:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/quais-os-riscos-da-transformacao-digital\/"},"wordCount":1393,"publisher":{"@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/#organization"},"image":{"@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/quais-os-riscos-da-transformacao-digital\/#primaryimage"},"thumbnailUrl":"","articleSection":["Artigo"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/quais-os-riscos-da-transformacao-digital\/","url":"https:\/\/www.bridgeconsulting.com.br\/artigos\/quais-os-riscos-da-transformacao-digital\/","name":"Quais os riscos da Transforma\u00e7\u00e3o Digital? - Bridge Insights","isPartOf":{"@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/quais-os-riscos-da-transformacao-digital\/#primaryimage"},"image":{"@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/quais-os-riscos-da-transformacao-digital\/#primaryimage"},"thumbnailUrl":"","datePublished":"2018-10-09T17:33:42+00:00","dateModified":"2026-05-05T12:14:13+00:00","description":"Os custos e riscos no processo de mudan\u00e7a para um mundo dos neg\u00f3cios cada vez mais digital apresentam-se como fatores cr\u00edticos e precisam ser gerenciados.","breadcrumb":{"@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/quais-os-riscos-da-transformacao-digital\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bridgeconsulting.com.br\/artigos\/quais-os-riscos-da-transformacao-digital\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/quais-os-riscos-da-transformacao-digital\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/quais-os-riscos-da-transformacao-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.bridgeconsulting.com.br\/artigos\/"},{"@type":"ListItem","position":2,"name":"Quais os riscos da Transforma\u00e7\u00e3o Digital?"}]},{"@type":"WebSite","@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/#website","url":"https:\/\/www.bridgeconsulting.com.br\/artigos\/","name":"Bridge Insights","description":"","publisher":{"@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bridgeconsulting.com.br\/artigos\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/#organization","name":"Bridge Insights","alternateName":"Bridge & Co.","url":"https:\/\/www.bridgeconsulting.com.br\/artigos\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/#\/schema\/logo\/image\/","url":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-content\/uploads\/2024\/10\/Bridge-logotipo-1.png","contentUrl":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-content\/uploads\/2024\/10\/Bridge-logotipo-1.png","width":82,"height":77,"caption":"Bridge Insights"},"image":{"@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/#\/schema\/logo\/image\/"},"email":"chris-eller@outlook.com","telephone":"21965647810"},{"@type":"Person","@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/#\/schema\/person\/9e90c74b6767435a4a38d99fe4ea2f31","name":"Bridge","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/fea98e448ffc7f447df3a315861f9dab78423f44eece0efa2b7680014bf70f23?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fea98e448ffc7f447df3a315861f9dab78423f44eece0efa2b7680014bf70f23?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fea98e448ffc7f447df3a315861f9dab78423f44eece0efa2b7680014bf70f23?s=96&d=mm&r=g","caption":"Bridge"},"url":"https:\/\/www.bridgeconsulting.com.br\/artigos\/author\/bridge\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-json\/wp\/v2\/posts\/448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-json\/wp\/v2\/comments?post=448"}],"version-history":[{"count":1,"href":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-json\/wp\/v2\/posts\/448\/revisions"}],"predecessor-version":[{"id":24577,"href":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-json\/wp\/v2\/posts\/448\/revisions\/24577"}],"wp:attachment":[{"href":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-json\/wp\/v2\/media?parent=448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-json\/wp\/v2\/categories?post=448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-json\/wp\/v2\/tags?post=448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}