{"id":439,"date":"2018-09-11T14:09:28","date_gmt":"2018-09-11T17:09:28","guid":{"rendered":"https:\/\/bridgeconsulting.com.br\/wonder2018\/academy\/?p=439"},"modified":"2026-05-05T09:14:13","modified_gmt":"2026-05-05T12:14:13","slug":"gestao-de-mudancas-de-ti-uma-abordagem-tecnica-e-comportamental","status":"publish","type":"post","link":"https:\/\/www.bridgeconsulting.com.br\/artigos\/gestao-de-mudancas-de-ti-uma-abordagem-tecnica-e-comportamental\/","title":{"rendered":"Gest\u00e3o de mudan\u00e7as de TI: uma abordagem t\u00e9cnica e comportamental"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]O interesse em transformar a TI para buscar vantagem competitiva por meio da inova\u00e7\u00e3o, disruptiva ou incremental, vem ganhando cada vez mais destaque nas organiza\u00e7\u00f5es. Dessa forma, para que a mudan\u00e7a seja bem-sucedida \u00e9 fundamental que seja planejada, controlada e alinhada com as estrat\u00e9gias do neg\u00f3cio.<\/p>\n<p>As necessidades de mudan\u00e7as de TI podem surgir devido a um incidente (corre\u00e7\u00e3o de erros), por exig\u00eancias impostas (exemplo de altera\u00e7\u00f5es legislativas) ou por melhorias proativas para beneficiar a organiza\u00e7\u00e3o atrav\u00e9s da redu\u00e7\u00e3o de custos ou efetividade dos servi\u00e7os. Os maiores desafios destas transforma\u00e7\u00f5es residem na execu\u00e7\u00e3o das demandas do neg\u00f3cio e no gerenciamento de novas oportunidades de crescimento.<\/p>\n<p>No que diz respeito ao car\u00e1ter t\u00e9cnico da gest\u00e3o de mudan\u00e7as, deve-se garantir que as altera\u00e7\u00f5es passem por uma avalia\u00e7\u00e3o de modo a n\u00e3o impactar negativamente o neg\u00f3cio e os n\u00edveis de servi\u00e7os. Seguindo as diretrizes do ITIL<sup>\u00ae<\/sup>, o gerenciamento de mudan\u00e7as \u00e9 respons\u00e1vel pelo controle do ciclo de vida das mudan\u00e7as com o objetivo de gerar o m\u00ednimo de interrup\u00e7\u00e3o nos servi\u00e7os de TI e manter a opera\u00e7\u00e3o est\u00e1vel.<\/p>\n<p>Destacamos aqui algumas boas pr\u00e1ticas para o gerenciamento de mudan\u00e7as:<\/p>\n<table style=\"height: 385px;\" width=\"1002\">\n<thead><\/thead>\n<tbody>\n<tr>\n<td>\n<h3 style=\"text-align: left;\"><span style=\"color: #6490a0;\">1.<\/span><\/h3>\n<\/td>\n<td style=\"text-align: left;\"><strong>Formul\u00e1rio de Solicita\u00e7\u00e3o de Mudan\u00e7a<\/strong> que registra as informa\u00e7\u00f5es necess\u00e1rias para que as mudan\u00e7as possam ser avaliadas e aprovadas.<\/td>\n<td style=\"text-align: left;\"><\/td>\n<td style=\"text-align: left;\"><\/td>\n<\/tr>\n<tr>\n<td>\n<h3><span style=\"color: #6490a0;\">2.<\/span><\/h3>\n<\/td>\n<td style=\"text-align: left;\"><strong>Comit\u00ea Consultivo de Mudan\u00e7a<\/strong> (CAB &#8211; <em>Change Advisory Board<\/em>), isto \u00e9, um grupo de pessoas que avalia as mudan\u00e7as que foram requisitadas atrav\u00e9s de reuni\u00f5es peri\u00f3dicas. Al\u00e9m de um Comit\u00ea Emergencial Consultivo de Mudan\u00e7a (ECAB \u2013 <em>Emergency Change Advisory Board<\/em>) em caso de mudan\u00e7as emergenciais que precisam ser aprovadas imediatamente.<\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>\n<h3><span style=\"color: #6490a0;\">3.<\/span><\/h3>\n<\/td>\n<td style=\"text-align: left;\"><strong>Matriz RACI<\/strong> do processo para identificar os atores que executam as atividades, os que respondem por elas, os que colaboram para alguma decis\u00e3o e os que s\u00e3o apenas informados. Entenda <a href=\"https:\/\/youtu.be\/p1TA7o4ZW5U\"><strong>aqui <\/strong><\/a>como construir uma matriz efetiva.<\/td>\n<td style=\"text-align: center;\"><\/td>\n<td style=\"text-align: center;\"><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">\n<h3><span style=\"color: #6490a0;\">4.<\/span><\/h3>\n<\/td>\n<td>\n<p style=\"text-align: left;\"><strong>M\u00e9todos para avalia\u00e7\u00e3o de riscos e impactos das mudan\u00e7as<\/strong> que utilizam insumos gerados pelos processos do ITIL\u00ae. Por exemplo, o processo de gest\u00e3o de configura\u00e7\u00e3o indica os relacionamentos entre componentes, servi\u00e7os e planos de TI, o que pode ajudar na realiza\u00e7\u00e3o de an\u00e1lise dos impactos. O processo de gest\u00e3o de riscos corporativo ou de TI pode dar insumos importantes para an\u00e1lise de riscos.<\/p>\n<\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>\n<h3><span style=\"color: #6490a0;\">5.<\/span><\/h3>\n<\/td>\n<td style=\"text-align: left;\"><strong>Plano de comunica\u00e7\u00e3o das mudan\u00e7as<\/strong> \u00e9 importante para que haja uma janela de mudan\u00e7a acordada com o neg\u00f3cio e um plano de comunica\u00e7\u00e3o, uma vez que essas mudan\u00e7as podem gerar indisponibilidades ou queda de performance.<\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>\n<h3><span style=\"color: #6490a0;\">6.<\/span><\/h3>\n<\/td>\n<td style=\"text-align: left;\"><strong>Plano de Rollback<\/strong> para saber como agir caso a mudan\u00e7a n\u00e3o seja bem-sucedida.<\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Por\u00e9m, as mudan\u00e7as n\u00e3o se resumem apenas aos sistemas, mas envolvem pessoas, processos e canais de comunica\u00e7\u00e3o. O gerenciamento de mudan\u00e7as em TI visa manter a opera\u00e7\u00e3o dos servi\u00e7os e sensibilizar os envolvidos, propiciando o comprometimento durante as fases de levantamento, transi\u00e7\u00e3o, implanta\u00e7\u00e3o e sustenta\u00e7\u00e3o.<\/p>\n<p>Segundo um artigo da Harvard Business Review (HBR), para uma boa gest\u00e3o das mudan\u00e7as acontecer deve-se combinar fatores t\u00e9cnicos (<em>hard<\/em>), como <strong>pessoas envolvidas, metas alcan\u00e7adas e prazos<\/strong>, com fatores comportamentais (<em>soft<\/em>), como <strong>cultura, lideran\u00e7a e motiva\u00e7\u00e3o<\/strong>. Uma defici\u00eancia nos fatores <em>soft<\/em> pode ocasionar as seguintes barreiras:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;17702&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]Ao considerar a parte t\u00e9cnica e comportamental, deve-se planejar a gest\u00e3o de mudan\u00e7as a fim de institucionaliz\u00e1-la, definindo a necessidade, os processos de neg\u00f3cio envolvidos, os resultados esperados, os impactos, o escopo e os principais interessados. A estrutura\u00e7\u00e3o do processo ajuda a definir a participa\u00e7\u00e3o dos stakeholders de forma que alcance o objetivo pretendido.<\/p>\n<p>\u00c9 necess\u00e1rio tamb\u00e9m levantar quais \u00e1reas da empresa ser\u00e3o impactadas com a mudan\u00e7a. A partir disso, faz-se a mobiliza\u00e7\u00e3o, comunica\u00e7\u00e3o e capacita\u00e7\u00e3o dos envolvidos. Esta comunica\u00e7\u00e3o deve disseminar o projeto, apresentando o objetivo da mudan\u00e7a e envolvendo lideran\u00e7as e pessoas-chave na constru\u00e7\u00e3o e no andamento da solu\u00e7\u00e3o. J\u00e1 a capacita\u00e7\u00e3o permite a transfer\u00eancia do conhecimento em diversos n\u00edveis hier\u00e1rquicos.<\/p>\n<p>Vale ressaltar que a mudan\u00e7a n\u00e3o deve ser um processo liderado apenas pelo n\u00edvel estrat\u00e9gico, enquanto os n\u00edveis t\u00e1tico e operacional n\u00e3o s\u00e3o envolvidos na decis\u00e3o. O mesmo artigo da HBR citado anteriormente afirma que a gest\u00e3o de mudan\u00e7as \u00e9 um fluxo constante, isto \u00e9, trata de pessoas em movimento para melhorar a forma como o neg\u00f3cio \u00e9 feito.<\/p>\n<p>Outro artigo recente da HBR afirma que a maioria das organiza\u00e7\u00f5es est\u00e1 mais preocupada com a estrat\u00e9gia e a execu\u00e7\u00e3o do que com o pensamento das pessoas em rela\u00e7\u00e3o \u00e0 mudan\u00e7a. Isso gera uma resist\u00eancia que pode inviabilizar at\u00e9 mesmo a melhor estrat\u00e9gia.<\/p>\n<p>Sabemos que qualquer altera\u00e7\u00e3o tecnol\u00f3gica tem impacto na rotina dos usu\u00e1rios que utilizam as ferramentas. Portanto, mudan\u00e7as mal planejadas e sem testes pr\u00e9vios t\u00eam grandes possibilidades de resultar em quedas de performance e n\u00e3o cumprimento de Acordos de N\u00edvel de Servi\u00e7o (SLA \u2013 <em>Service Level Agreement<\/em>) na TI. \u00c9 importante pensar em pessoas como o principal ativo da organiza\u00e7\u00e3o, por isso Testes\u00a0de\u00a0Aceita\u00e7\u00e3o do\u00a0Usu\u00e1rio (UAT &#8211; <em>User Acceptance Testing<\/em>) devem ser\u00a0conduzidos para verificar se todos os requisitos\u00a0estabelecidos\u00a0est\u00e3o sendo atendidos.<\/p>\n<p>Quando as organiza\u00e7\u00f5es come\u00e7arem a perceber a import\u00e2ncia das pessoas e dos processos, a gest\u00e3o de mudan\u00e7as passar\u00e1 a ser orientada a resultados, aprimorando a gest\u00e3o da sua TI. Para saber como a Bridge pode ajudar a melhorar essa quest\u00e3o na sua empresa entre em contato conosco pelo <a href=\"mailto:contato@bridgeconsulting.com.br\">contato@bridgeconsulting.com.br<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><em><a href=\"https:\/\/bridgeconsulting.com.br\/consulting\/gestao-de-servicos-de-ti\/\" target=\"_blank\" rel=\"noopener noreferrer\">Conhe\u00e7a a solu\u00e7\u00e3o em Gest\u00e3o de Servi\u00e7os de TI<\/a><\/em><\/p>\n<p><em><a href=\"https:\/\/www.youtube.com\/watch?v=ZoyhH8Q1PbU&amp;list=PLw6R2CBupzaqM3ZenlO2ggzOQvV02Eusv\" target=\"_blank\" rel=\"noopener noreferrer\">Assista nossa playlist de v\u00eddeos sobre &#8220;ITIL- Gerenciamento de Servi\u00e7os de TI&#8221;<\/a><\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; 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