{"id":420,"date":"2018-05-07T13:09:23","date_gmt":"2018-05-07T16:09:23","guid":{"rendered":"https:\/\/bridgeconsulting.com.br\/wonder2018\/academy\/?p=420"},"modified":"2026-05-05T09:14:13","modified_gmt":"2026-05-05T12:14:13","slug":"business-intelligence-analytics-no-rh","status":"publish","type":"post","link":"https:\/\/www.bridgeconsulting.com.br\/artigos\/business-intelligence-analytics-no-rh\/","title":{"rendered":"Business Intelligence & Analytics no RH"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Atualmente, vivemos um momento em que a informa\u00e7\u00e3o \u00e9 pe\u00e7a-chave para que uma organiza\u00e7\u00e3o esteja \u00e0 frente da concorr\u00eancia. Possuir dados dispon\u00edveis, de forma organizada e com rapidez tornou-se essencial para a cria\u00e7\u00e3o de vantagem competitiva.<\/p>\n

Neste contexto, as ferramentas de Business Intelligence e Business Analytics (BI & BA) s\u00e3o capazes de proporcionar insumos valiosos ao neg\u00f3cio, pois possibilitam a coleta e an\u00e1lise de grande volume de dados<\/strong> que antes eram ignorados pelas empresas. Com este n\u00edvel de intelig\u00eancia, decis\u00f5es que eram tomadas com base em avalia\u00e7\u00f5es emp\u00edricas passam a ser baseadas em dados e mais oportunidades de melhorias parecem surgir aos olhos das lideran\u00e7as corporativas.<\/p>\n

No modelo cl\u00e1ssico de aplica\u00e7\u00e3o de BI nas organiza\u00e7\u00f5es, toda a expertise se concentra na \u00e1rea da Tecnologia da Informa\u00e7\u00e3o. Este conceito baseia-se na ideia de que todas as etapas de um projeto de BI devem estar sob responsabilidade de pessoas t\u00e9cnicas, pois estas s\u00e3o as \u00fanicas capazes de \u201centender\u201d as tecnologias que est\u00e3o por tr\u00e1s de todo o trabalho. Entretanto, mesmo que haja a previs\u00e3o de aumento dos investimentos na \u00e1rea de TI para os pr\u00f3ximos anos \u2013 o Gartner estima que as despesas globais na \u00e1rea aumentar\u00e3o em US$ 3,7 trilh\u00f5es em 2018<\/strong>, este modelo est\u00e1 dando espa\u00e7o para uma abordagem voltada a uma maior autonomia e participa\u00e7\u00e3o das \u00e1reas de neg\u00f3cio<\/strong>.<\/p>\n

Com solu\u00e7\u00f5es cada vez mais amig\u00e1veis, percebe-se que o desperd\u00edcio de tempo com o fluxo de informa\u00e7\u00e3o necess\u00e1rio para solicitar, ajustar e validar artefatos de BI com a \u00e1rea de TI pode ser eliminado caso os usu\u00e1rios consigam construir suas pr\u00f3prias an\u00e1lises.<\/p>\n

Entendendo que este cen\u00e1rio \u00e9 cada vez mais comum, a Bridge Consulting<\/a> listou cinco passos que podem auxiliar empresas que desejam aumentar sua maturidade em BI&BA utilizando esta abordagem mais recente:<\/p>\n

Cinco passos principais para implantar projetos de Self-Service BI & BA<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”421″ image_size=”full” animation_type=”entrance” animation=”None” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Ao ver os cinco passos, parece f\u00e1cil implantar projetos de Self-Service BI & BA. No entanto, muitos desafios podem ser identificados. Vamos agora conhecer os principais pontos de aten\u00e7\u00e3o a serem considerados em projetos desta natureza.<\/p>\n

Pontos de aten\u00e7\u00e3o em projetos de Self-Service BI & BA<\/strong><\/p>\n

– Definir escopo e objetivo antes de implantar solu\u00e7\u00f5es;<\/p>\n

– Disponibilizar para os usu\u00e1rios ferramentas de front end (plataforma onde ocorre a intera\u00e7\u00e3o do usu\u00e1rio com a ferramenta, contemplando o formato de navega\u00e7\u00e3o, fontes, cores e gr\u00e1ficos) com flexibilidade e o m\u00ednimo de restri\u00e7\u00f5es;<\/p>\n

– Utilizar dados com elevada confiabilidade, de modo que n\u00e3o ocorram inconsist\u00eancias nas an\u00e1lises realizadas;<\/p>\n

– Conseguir patroc\u00ednio da dire\u00e7\u00e3o e dos gerentes para o projeto. Sem isso, pode ocorrer perda de tempo e dinheiro;<\/p>\n

– Entregar solu\u00e7\u00f5es que facilitem a realiza\u00e7\u00e3o de an\u00e1lises por parte dos usu\u00e1rios, de modo que n\u00e3o care\u00e7a de grande esfor\u00e7o e tempo para poss\u00edveis customiza\u00e7\u00f5es solicitadas futuramente;<\/p>\n

Ao conhecer os passos para implantar projetos Self-Service de BI & BA e os pontos de aten\u00e7\u00e3o, \u00e9 importante ver como isso pode ser aplicado em um caso real.<\/p>\n

Colocando em pr\u00e1tica: caso de sucesso na \u00e1rea de Recursos Humanos (RH)<\/strong><\/p>\n

Projetos de Business Intelligence & Analytics para a \u00e1rea de RH podem gerar muitos ganhos, tais como: m\u00e9tricas bem definidas, decis\u00f5es mais assertivas e, consequentemente, uma evolu\u00e7\u00e3o de performance dos principais processos internos da \u00e1rea. Al\u00e9m disso, podem gerar insumos para pesquisas com rela\u00e7\u00e3o \u00e0 competitividade salarial, custo da for\u00e7a de trabalho, satisfa\u00e7\u00e3o interna dos funcion\u00e1rios, absente\u00edsmo, turnover e outros indicadores que s\u00e3o essenciais para o RH.<\/p>\n

Estes indicadores podem ser visualizados conforme o interesse de cada n\u00edvel a ser entendido. Isto \u00e9, pode-se fornecer desde uma vis\u00e3o estrat\u00e9gica, que seria no menor n\u00edvel de detalhamento, at\u00e9 a operacional, que serviria de insumo para controles di\u00e1rios.<\/p>\n

A Bridge realizou, em um grande cliente, um projeto que tinha como objetivo construir uma solu\u00e7\u00e3o de Business Intelligence para a \u00e1rea de RH. O resultado foi um dashboard que permitiu a an\u00e1lise de quantos empregados havia por planta industrial e a compara\u00e7\u00e3o deste quantitativo com a quantidade de posi\u00e7\u00f5es existentes nas mesmas<\/strong>. Os pain\u00e9is foram preparados para serem visualizados tanto no computador como num aparelho celular.<\/p>\n

Antes do projeto, esta an\u00e1lise era realizada pela \u00e1rea usu\u00e1ria em uma ferramenta simples e os gr\u00e1ficos eram gerados manualmente. A partir da constru\u00e7\u00e3o da solu\u00e7\u00e3o, obteve-se maior confiabilidade dos dados e agilidade no processo de an\u00e1lise<\/strong>. Com a entrega de valor para o cliente, foram solicitadas outras an\u00e1lises como de custos, buscando obter outras informa\u00e7\u00f5es estrat\u00e9gicas para auxiliar na tomada de decis\u00e3o.<\/p>\n

Conclus\u00e3o<\/strong><\/p>\n

A fim de servir como um propulsor na implanta\u00e7\u00e3o e consolida\u00e7\u00e3o de solu\u00e7\u00f5es de Business Intelligence & Analytics<\/a> em seus clientes, a Bridge Consulting possui um time especializado para ir desde o diagn\u00f3stico inicial at\u00e9 a implanta\u00e7\u00e3o pr\u00e1tica de pain\u00e9is para apoio \u00e0 tomada das melhores decis\u00f5es para a organiza\u00e7\u00e3o. Nosso trabalho \u00e9 marcado pela excel\u00eancia t\u00e9cnica e entrega de valor. Entre em contato e conte conosco para alavancar seus resultados\u00a0(contato@bridgeconsulting.com.br).[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”17728″ image_size=”full” animation_type=”entrance” animation=”None” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Vitor Suzarte<\/strong> \u00e9 bacharel em Engenharia\u00a0de Produ\u00e7\u00e3o\u00a0pelo CEFET- RJ, cursando p\u00f3s-gradua\u00e7\u00e3o\u00a0 em Gest\u00e3o de Projetos pelo IBMEC\u00a0e consultor na Bridge Consulting. Atua\u00a0no gerenciamento de projetos\u00a0em clientes do setor privado.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″…<\/p>\n","protected":false},"author":6,"featured_media":423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-420","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigo"],"yoast_head":"\nBusiness Intelligence & Analytics no RH - Bridge Insights<\/title>\n<meta name=\"description\" content=\"Projetos de Business Intelligence & Analytics para a \u00e1rea de RH podem gerar muitos ganhos. 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