Em um primeiro olhar, seria esperado, ent\u00e3o, que modelos de IA funcionassem melhor no setor financeiro do que em lugar outros segmentos, j\u00e1 que dependem diretamente da qualidade, integra\u00e7\u00e3o e rastreabilidade dos dados que os alimentam. Afinal, o setor financeiro, em tese, teria tudo isso em abund\u00e2ncia.<\/p>\n
Por\u00e9m, n\u00e3o \u00e9 o que se observa na pr\u00e1tica. Segundo levantamento do Institute of International Finance<\/em> (2025), citado pelo BIS (Bank for International Settlements<\/em>),[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”15px” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”2px” column_border_color=”#eff1f4″ column_border_style=”solid” gradient_type=”default”][milestone heading_inherit=”default” symbol_position=”after” subject_padding=”0″ color=”Accent-Color” effect=”motion_blur” symbol_alignment=”Default” milestone_alignment=”left” number=”79″ symbol=”%”][vc_column_text]das institui\u00e7\u00f5es financeiras apontam a qualidade de dados como a principal barreira para colocar solu\u00e7\u00f5es de IA em produ\u00e7\u00e3o.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]O Gartner refor\u00e7a esse cen\u00e1rio:[\/vc_column_text][divider line_type=”No Line”][vc_row_inner equal_height=”yes” content_placement=”top” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”15px” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”2px” column_border_color=”#eff1f4″ column_border_style=”solid” gradient_type=”default”][milestone heading_inherit=”default” symbol_position=”after” subject_padding=”0″ color=”Accent-Color” effect=”motion_blur” symbol_alignment=”Default” milestone_alignment=”left” number=”63″ symbol=”%”][vc_column_text]dos CFOs em organiza\u00e7\u00f5es que j\u00e1 implantaram IA relatam que o impacto atual dessas iniciativas \u00e9 baixo ou muito baixo.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]Esse diagn\u00f3stico j\u00e1 vem chamando a aten\u00e7\u00e3o al\u00e9m das fronteiras das pr\u00f3prias organiza\u00e7\u00f5es. Em mar\u00e7o de 2026, o BIS publicou um estudo mapeando como reguladores de cinco mercados (China, Uni\u00e3o Europeia, Singapura, Reino Unido e Estados Unidos) est\u00e3o desenvolvendo frameworks<\/em> espec\u00edficos sobre o uso de dados em IA no setor financeiro.[\/vc_column_text][divider line_type=”No Line”][nectar_highlighted_text color_type=”regular” highlight_color=”#0a4dff” style=”full_text” highlight_expansion=”default”]O ponto central \u00e9 de que o foco regulat\u00f3rio n\u00e3o est\u00e1 na tecnologia em si, mas nos dados que a alimentam<\/strong>.<\/em> <\/span>Tecnologias mudam rapidamente, mas os requisitos relacionados \u00e0 forma como os dados s\u00e3o coletados, tratados e governados tendem a permanecer. S\u00e3o esses fatores que determinam se uma solu\u00e7\u00e3o de IA ser\u00e1, de fato, confi\u00e1vel e sustent\u00e1vel.[\/nectar_highlighted_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_widget_sidebar enable_sticky=”true” sidebar_id=”page-sidebar”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”4%” bottom_padding=”1%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”desafios-dados-setor-financeiro” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_spacing=”default” sticky_content=”true” sticky_content_functionality=”js” background_color_opacity=”1″ background_hover_color_opacity=”1″ font_color=”#000000″ column_shadow=”none” column_border_radius=”10px” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” gradient_type=”default”][image_with_animation image_url=”25132″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Quais desafios de dados impedem a evolu\u00e7\u00e3o da IA no setor financeiro?” font_container=”tag:h2|font_size:32|text_align:left|color:%230a4dff|line_height:1.3″ use_theme_fonts=”yes” css=”.vc_custom_1784834481638{padding-bottom: 20px !important;}”][vc_column_text]A experi\u00eancia pr\u00e1tica em projetos de dados e IA<\/span><\/a> no setor financeiro coincide, em grande medida, com as preocupa\u00e7\u00f5es e desafios apontados pelo mercado. Organiza\u00e7\u00f5es com grande volume de dados, infraestrutura consolidada e times dedicados chegam ao momento de estruturar iniciativas de IA e descobrem que o ativo que presumiam possuir n\u00e3o est\u00e1 na forma necess\u00e1ria para gerar valor.<\/p>\n Em um projeto conduzido pela Bridge junto a uma institui\u00e7\u00e3o de grande porte do setor de cr\u00e9dito, o diagn\u00f3stico inicial identificou tr\u00eas pontos centrais capazes de dificultar o uso de IA:[\/vc_column_text][vc_row_inner equal_height=”yes” content_placement=”top” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”2%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color=”#f6f9ff” background_color_opacity=”0.7″ background_hover_color_opacity=”1″ font_color=”#ffffff” column_shadow=”none” column_border_radius=”15px” column_link_target=”_self” enable_gradient=”true” color_overlay=”#002b82″ color_overlay_2=”#03185a” advanced_gradient_angle=”0″ gradient_direction=”top_to_bottom” overlay_strength=”1″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”2px” column_border_color=”#eff5fe” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”25131″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]\n Baixa completude e aus\u00eancia de atualiza\u00e7\u00e3o cont\u00ednua[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color=”#f6f9ff” background_color_opacity=”0.6″ background_hover_color_opacity=”1″ font_color=”#ffffff” column_shadow=”none” column_border_radius=”15px” column_link_target=”_self” enable_gradient=”true” color_overlay=”#002b82″ color_overlay_2=”#03185a” advanced_gradient_angle=”0″ gradient_direction=”top_to_bottom” overlay_strength=”1″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”2px” column_border_color=”#eff5fe” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”25130″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]\n Dados transacionais ainda fragmentados entre \u00e1reas[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color=”#f6f9ff” background_color_opacity=”0.6″ background_hover_color_opacity=”1″ font_color=”#ffffff” column_shadow=”none” column_border_radius=”15px” column_link_target=”_self” enable_gradient=”true” color_overlay=”#002b82″ color_overlay_2=”#03185a” advanced_gradient_angle=”0″ gradient_direction=”left_b_to_right_t” overlay_strength=”1″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”2px” column_border_color=”#eff5fe” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”25129″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]\n Qualidade de dados ainda sem refer\u00eancia comum[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line”][vc_column_text]O mesmo padr\u00e3o apareceu em um projeto com um banco de desenvolvimento de grande porte. A institui\u00e7\u00e3o chegou com ambi\u00e7\u00e3o clara de evoluir em Dados, Analytics<\/em><\/a> <\/span>e IA e, a partir disso, surgiu a necessidade de um diagn\u00f3stico objetivo: qual era o n\u00edvel real de maturidade?<\/strong> Onde estavam os principais gaps<\/em>? Qual caminho estruturado de evolu\u00e7\u00e3o seria vi\u00e1vel dentro do horizonte estrat\u00e9gico da organiza\u00e7\u00e3o?<\/p>\n As respostas revelaram que a dist\u00e2ncia entre a ambi\u00e7\u00e3o e a capacidade instalada era maior do que se imaginava e que o passo anterior \u00e0 IA era, na verdade, a consolida\u00e7\u00e3o das suas bases de dados que sustentariam essa evolu\u00e7\u00e3o.<\/p>\n Em ambos os casos, ficou evidente que o problema n\u00e3o estava centrado na exist\u00eancia do dado ou na compet\u00eancia t\u00e9cnica de seus times, mas na forma com que ele era operado, transformado e governado ao longo do tempo.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”24665″ background_image_position=”center center” enable_bg_scale=”true” background_image_loading=”default” column_shadow=”none” column_border_radius=”15px” column_link_target=”_self” column_position=”default” enable_gradient=”true” color_overlay=”#0a4dff” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.95″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” gradient_type=”default”][nectar_cta btn_style=”see-through” heading_tag=”h3″ text_color=”#ffffff” button_color=”default” button_border_thickness=”0px” link_type=”new_tab” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Ver case da Genial Investimentos” url=”\/artigos\/Cases\/genial-investimentos-estruturando-a-base-para-eficiencia-operacional-e-automacao-em-um-banco\/”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#eff1f4″ scene_position=”center” top_padding=”4%” constrain_group_1=”yes” bottom_padding=”4%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”prontidao-dados-ia” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Por que a prontid\u00e3o para IA come\u00e7a pela governan\u00e7a de dados?” font_container=”tag:h2|font_size:32|text_align:left|color:%23000000|line_height:1.3″ use_theme_fonts=”yes” css=”.vc_custom_1784834492306{padding-bottom: 20px !important;}”][vc_column_text]Antes de debater qual modelo adotar, qual fornecedor contratar ou qual caso de uso priorizar, \u00e9 preciso responder uma pergunta anterior:[\/vc_column_text][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”2%” bottom_padding=”1%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” centered_text=”true” background_color=”#0a4dff” background_color_opacity=”1″ background_hover_color_opacity=”1″ font_color=”#eff1f4″ column_shadow=”none” column_border_radius=”10px” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_custom_heading text=”Os dados que v\u00e3o alimentar essa iniciativa s\u00e3o confi\u00e1veis, \u00edntegros e rastre\u00e1veis o suficiente para suportar uma solu\u00e7\u00e3o em produ\u00e7\u00e3o?” font_container=”tag:p|font_size:20|text_align:left” use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1784814649522{margin-bottom: -10px !important;}”][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”10″][vc_column_text]Organiza\u00e7\u00f5es que n\u00e3o fazem essa reflex\u00e3o tendem a acumular experimentos sem escala. O World Economic Forum<\/em> (2024) estima que mais de 70% das empresas que investem em tecnologias avan\u00e7adas n\u00e3o conseguem avan\u00e7ar al\u00e9m da fase de pilotos<\/a><\/span>. O Gartner refor\u00e7a esse cen\u00e1rio ao apontar que mais da metade dos pilotos de IA ser\u00e3o abandonados at\u00e9 2028 por estouros dos custos inesperados.<\/p>\n Em boa parte dos casos<\/span><\/a>, o problema n\u00e3o \u00e9, portanto, o modelo ou tecnologia escolhida, mas em investir em IA antes de desenvolver os pilares necess\u00e1rios para sustent\u00e1-la.<\/strong><\/p>\n As empresas que desejam extrair valor real de suas iniciativas precisam tratar a prontid\u00e3o de dados como condi\u00e7\u00e3o especial, entendendo:[\/vc_column_text][vc_row_inner equal_height=”yes” content_placement=”top” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”2%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” centered_text=”true” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”15px” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”25128″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]Quais dados est\u00e3o dispon\u00edveis[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” centered_text=”true” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”15px” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”25127″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]Como est\u00e3o organizados[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” centered_text=”true” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”15px” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”25126″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]Onde est\u00e3o os gaps<\/em> de qualidade e integra\u00e7\u00e3o[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”15px” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”25125″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]Quais casos de uso s\u00e3o tecnicamente vi\u00e1veis dado o estado atual de seus dados[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]Essa \u00e9 uma decis\u00e3o de neg\u00f3cio, e n\u00e3o apenas uma decis\u00e3o tecnol\u00f3gica.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” sticky_content=”true” sticky_content_functionality=”js” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”25123″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”10px” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_left=”8%”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”4%” constrain_group_1=”yes” bottom_padding=”4%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”Insights-finais” advanced_gradient_angle=”0″ overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”zoom-out-slow” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” sticky_content=”true” sticky_content_functionality=”js” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”25124″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”10px” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_right=”8%”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Insights finais: como institui\u00e7\u00f5es financeiras podem se preparar para gerar valor com IA?” font_container=”tag:h2|font_size:32|text_align:left|color:%230a4dff|line_height:1.3″ use_theme_fonts=”yes” css=”.vc_custom_1784841572444{padding-bottom: 20px !important;}”][vc_column_text]O setor financeiro re\u00fane hoje tr\u00eas elementos que raramente coexistem com tanta intensidade: abund\u00e2ncia de dados, press\u00e3o regulat\u00f3ria crescente sobre como esses dados s\u00e3o governados e uma ambi\u00e7\u00e3o leg\u00edtima de usar IA no setor financeiro para gerar efici\u00eancia e competitividade.<\/strong><\/p>\n O que falta, na maioria dos casos, n\u00e3o \u00e9 tecnologia nem disponibilidade de dados, mas uma estrutura de governan\u00e7a capaz de conectar esses tr\u00eas elementos de forma organizada e sustent\u00e1vel.<\/p>\n Por esse motivo, institui\u00e7\u00f5es que entenderem essa necessidade antes que novas exig\u00eancias regulat\u00f3rias se consolidem estar\u00e3o em uma posi\u00e7\u00e3o significativamente melhor, n\u00e3o apenas para cumprir normas, mas para extrair valor real das iniciativas de IA que j\u00e1 est\u00e3o em curso ou em planejamento.<\/p>\n Na Bridge, apoiamos organiza\u00e7\u00f5es do setor financeiro na estrutura\u00e7\u00e3o de agendas de dados e IA, conectando diagn\u00f3stico de maturidade, governan\u00e7a e prioriza\u00e7\u00e3o de iniciativas tecnicamente vi\u00e1veis que gerem impacto real no neg\u00f3cio.[\/vc_column_text][divider line_type=”No Line” custom_height=”20″][nectar_btn size=”small” open_new_tab=”true” button_style=”regular” button_color_2=”Extra-Color-1″ icon_family=”default_arrow” text=”Fale com um dos nossos especialistas” url=”https:\/\/www.bridgeconsulting.com.br\/contato”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”2%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n Graduado em Economia pela PUC-Campinas e com p\u00f3s-gradua\u00e7\u00e3o (MBA Executivo) em Finan\u00e7as pela Saint Paul, possui certifica\u00e7\u00f5es Green Belt Lean Six Sigma, ITIL Foundation e COBIT Foundation. Atua no atendimento a clientes de organiza\u00e7\u00f5es p\u00fablicas e privadas, com maior foco nos setores de servi\u00e7os financeiros e banc\u00e1rios. Ao longo de sua trajet\u00f3ria, desenvolveu conhecimentos s\u00f3lidos em melhoria de processos de neg\u00f3cio, gest\u00e3o de servi\u00e7os, agilidade e governan\u00e7a de TI e dados. Sua forma\u00e7\u00e3o em economia e finan\u00e7as contribui para conectar iniciativas de transforma\u00e7\u00e3o organizacional e tecnol\u00f3gica \u00e0 gera\u00e7\u00e3o de valor para o neg\u00f3cio, com foco em efici\u00eancia econ\u00f4mica e avalia\u00e7\u00e3o de investimentos.[\/vc_column_text][divider line_type=”No Line”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":" [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”10px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#eff0f4″ scene_position=”center” top_padding=”30″ bottom_padding=”30″ left_padding_desktop=”30″ right_padding_desktop=”30″ bottom_margin=”4%” text_color=”dark” text_align=”left” row_border_radius=”5px” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#dd3333″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”waves” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit”…<\/p>\n","protected":false},"author":7,"featured_media":25133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,475],"tags":[488],"class_list":["post-25052","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigo","category-technology-oriented","tag-setor-financeiro"],"yoast_head":"\nFragilidade nos dados cadastrais<\/h4>\n
Falta de uma base unificada<\/h4>\n
Aus\u00eancia de conceito institucionalizado de qualidade<\/h4>\n
FAQs:<\/strong><\/h2>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”10″][toggles style=”default”][toggle color=”Default” heading_tag=”default” title=”1. Por que institui\u00e7\u00f5es financeiras t\u00eam dificuldade em gerar valor com IA mesmo possuindo muitos dados?”][vc_column_text]Institui\u00e7\u00f5es financeiras possuem grandes volumes de dados, mas isso n\u00e3o significa que esses dados estejam preparados para alimentar solu\u00e7\u00f5es de IA. Problemas como baixa qualidade, falta de integra\u00e7\u00e3o entre bases, aus\u00eancia de governan\u00e7a e dificuldade de rastreabilidade podem impedir que modelos de IA sejam utilizados de forma confi\u00e1vel e escal\u00e1vel.[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”default” title=”2. Qual \u00e9 o papel da governan\u00e7a de dados na implementa\u00e7\u00e3o de IA no setor financeiro?”][vc_column_text]A governan\u00e7a de dados estabelece crit\u00e9rios, responsabilidades e processos para garantir que as informa\u00e7\u00f5es utilizadas pelas solu\u00e7\u00f5es de IA sejam confi\u00e1veis, seguras e adequadas aos objetivos do neg\u00f3cio. No setor financeiro, esse aspecto \u00e9 ainda mais relevante devido \u00e0 sensibilidade dos dados e ao aumento das exig\u00eancias regulat\u00f3rias.[\/vc_column_text][\/toggle][toggle color=”Default” heading_tag=”default” title=”3. O que uma institui\u00e7\u00e3o financeira deve avaliar antes de implementar uma solu\u00e7\u00e3o de IA?”][vc_column_text]Antes de implementar uma solu\u00e7\u00e3o de IA, a institui\u00e7\u00e3o deve avaliar a maturidade dos seus dados, considerando aspectos como disponibilidade, qualidade, integra\u00e7\u00e3o entre fontes, rastreabilidade e ader\u00eancia aos casos de uso pretendidos. Essa an\u00e1lise permite priorizar iniciativas vi\u00e1veis e aumentar as chances de gerar valor real com a tecnologia.[\/vc_column_text][\/toggle][\/toggles][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”p” text_color=”#1c1c1c” line_reveal_by_space_text_effect=”letter-reveal-bottom” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Fontes” font_size=”20″][\/split_line_heading][nectar_icon_list animate=”true” color=”default” direction=”vertical” icon_size=”small” icon_style=”border”][nectar_icon_list_item icon_type=”numerical” text_full_html=”html” title=”List Item” id=”1785247719043-0″ tab_id=”1785247719043-7″]FSI Insights on policy implementation: In data we trust? Emerging policy and supervisory approaches to AI data use in financial services | Institute of International Finance, 2025.<\/a>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”html” title=”List Item” id=”1785247719056-4″ tab_id=”1785247719056-8″]Finance 2030: The Future of Finance Technology | Gartner, 2025.<\/a>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”html” title=”List Item” id=”1785247719067-9″ tab_id=”1785247719067-2″]Global Lighthouse Network: Transforming advanced manufacturing | World Economic Forum, 2026.<\/a>[\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#eff0f4″ scene_position=”center” bottom_padding=”-20%” text_color=”dark” text_align=”left” row_border_radius=”10px” row_border_radius_applies=”both” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”25154″ image_size=”full” animation_type=”entrance” animation=”Grow In” hover_animation=”zoom” alignment=”center” img_link_target=”_blank” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” img_link=”https:\/\/br.linkedin.com\/in\/rafael-noronha-ferreira”][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”padding-3-percent” column_padding_phone=”padding-3-percent” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” n_phone=”default”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_cta btn_style=”see-through” heading_tag=”h4″ text_color=”#191919″ button_color=”default” button_border_thickness=”0px” link_type=”new_tab” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Rafael Noronha” url=”https:\/\/br.linkedin.com\/in\/rafael-noronha-ferreira”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”fontawesome” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Extra-Color-1″ open_new_tab=”true” icon_padding=”0px” pointer_events=”all” icon_fontawesome=”fa fa-linkedin-square” url=”https:\/\/br.linkedin.com\/in\/rafael-noronha-ferreira” icon_size=”30″][\/vc_column_inner][\/vc_row_inner][divider line_type=”Small Line” line_alignment=”default” line_thickness=”1″ divider_color=”default” custom_line_width=”300″][vc_column_text]S\u00f3cio-Executivo da Bridge & Co.<\/p>\n