{"id":23792,"date":"2026-01-19T15:01:53","date_gmt":"2026-01-19T18:01:53","guid":{"rendered":"https:\/\/www.bridgeconsulting.com.br\/artigos\/?p=23792"},"modified":"2026-05-05T09:14:01","modified_gmt":"2026-05-05T12:14:01","slug":"nrf-2026-e-o-avanco-do-varejo-inteligente","status":"publish","type":"post","link":"https:\/\/www.bridgeconsulting.com.br\/artigos\/nrf-2026-e-o-avanco-do-varejo-inteligente\/","title":{"rendered":"NRF 2026 e o avan\u00e7o do varejo inteligente na era da execu\u00e7\u00e3o: uma leitura estrat\u00e9gica para executivos do varejo e bens de consumo"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;10px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#eff0f4&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;30&#8243; bottom_padding=&#8221;30&#8243; left_padding_desktop=&#8221;30&#8243; right_padding_desktop=&#8221;30&#8243; bottom_margin=&#8221;4%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;5px&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#dd3333&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;waves&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Navegue pelo conte\u00fado:&#8221; font_container=&#8221;tag:h2|font_size:18|text_align:left|color:%234f4f4f|line_height:1&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_custom_heading text=&#8221;\u2022 Que dire\u00e7\u00e3o estrat\u00e9gica a NRF 2026 aponta para o varejo inteligente?&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%234f4f4f|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221; link=&#8221;url:%23Introducao&#8221;][vc_custom_heading text=&#8221;\u2022 Quais movimentos estrat\u00e9gicos v\u00e3o moldar o varejo inteligente em 2026?&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%234f4f4f|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221; link=&#8221;url:%23movimentos-estrategicos&#8221;][vc_custom_heading text=&#8221;\u2022 Insights finais: quais aprendizados a NRF 2026 consolida para o varejo inteligente?&#8221; font_container=&#8221;tag:h3|font_size:16|text_align:left|color:%234f4f4f|line_height:1&#8243; use_theme_fonts=&#8221;yes&#8221; link=&#8221;url:%23insights-finais&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;20&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;Introducao&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; el_id=&#8221;quais-mudancas-redefiniram-o-papel-do-CIO-CTO&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; text_color=&#8221;#1c1c1c&#8221; line_reveal_by_space_text_effect=&#8221;letter-reveal-bottom&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;Que dire\u00e7\u00e3o estrat\u00e9gica a NRF 2026 aponta para o varejo inteligente?&#8221; font_size=&#8221;26&#8243;][\/split_line_heading][vc_column_text]Todo in\u00edcio de ano coloca executivos de varejo e bens de consumo diante da mesma pergunta: <strong>onde concentrar energia e capital para garantir vantagem competitiva real?<\/strong><\/p>\n<p>O maior encontro global do setor, a <a href=\"https:\/\/nrfbigshow.nrf.com\/\" target=\"_blank\" rel=\"noopener\"><strong><em><span style=\"color: #0000ff;\">NRF Retail\u2019s Big Show 2026<\/span><\/em><\/strong><\/a>, refor\u00e7ou uma dire\u00e7\u00e3o clara para este ano: o avan\u00e7o do varejo inteligente, no qual <strong>l\u00edderes que dominarem a execu\u00e7\u00e3o inteligente em escala ter\u00e3o vantagem sustent\u00e1vel tanto no mercado global quanto no brasileiro<\/strong>.<\/p>\n<p>Realizada entre 11 e 13 de janeiro em Nova York, a NRF 2026 foi descrita pela pr\u00f3pria organiza\u00e7\u00e3o como um momento em que <em>\u201cinsights acion\u00e1veis para integrar IA, IA agentic e tecnologias emergentes em estrat\u00e9gias de neg\u00f3cio\u201d<\/em> s\u00e3o discutidos de forma pr\u00e1tica e orientada para a\u00e7\u00e3o real no mercado.<\/p>\n<p><strong>O conte\u00fado a seguir destaca cinco movimentos estrat\u00e9gicos que se consolidam a partir da NRF (<em>National Retail Federation<\/em>) e de pesquisas de refer\u00eancia, e que tendem orientar a agenda de CEOs, CIOs e COOs no Brasil em 2026, especialmente no que diz respeito \u00e0 <a href=\"\/artigos\/jornada-maturidade-automacao-de-processos\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\">execu\u00e7\u00e3o inteligente<\/span><\/a> em escala.<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][clients columns=&#8221;4&#8243; hover_effect=&#8221;greyscale_to_color&#8221; additional_padding=&#8221;3&#8243; fade_in_animation=&#8221;true&#8221; carousel=&#8221;true&#8221;][client image=&#8221;23838&#8243; url_target=&#8221;_blank&#8221; title=&#8221;Client&#8221; id=&#8221;1768999103660-10&#8243; url=&#8221;#&#8221; name=&#8221;GPA&#8221; tab_id=&#8221;1768999103661-2&#8243;] \u00a0[\/client][client image=&#8221;23832&#8243; url_target=&#8221;_blank&#8221; title=&#8221;Client&#8221; id=&#8221;1768999103685-9&#8243; url=&#8221;#&#8221; name=&#8221;Loja americanas&#8221; tab_id=&#8221;1768999103685-1&#8243;] [\/client][client image=&#8221;23831&#8243; url_target=&#8221;_blank&#8221; title=&#8221;Client&#8221; id=&#8221;1768999103691-8&#8243; url=&#8221;#&#8221; name=&#8221;Walmart&#8221; tab_id=&#8221;1768999103692-8&#8243;] [\/client][client image=&#8221;23830&#8243; url_target=&#8221;_blank&#8221; title=&#8221;Client&#8221; id=&#8221;1768999103704-1&#8243; url=&#8221;#&#8221; name=&#8221;Netshoes&#8221; tab_id=&#8221;1768999103704-8&#8243;] [\/client][client image=&#8221;23829&#8243; url_target=&#8221;_blank&#8221; title=&#8221;Client&#8221; id=&#8221;1768999103718-8&#8243; url=&#8221;#&#8221; name=&#8221;Hortifruti&#8221; tab_id=&#8221;1768999103718-6&#8243;][\/client][client image=&#8221;23828&#8243; url_target=&#8221;_blank&#8221; title=&#8221;Client&#8221; id=&#8221;1768999103725-10&#8243; url=&#8221;#&#8221; name=&#8221;Aliansce&#8221; tab_id=&#8221;1768999103725-9&#8243;] [\/client][client image=&#8221;23827&#8243; url_target=&#8221;_blank&#8221; title=&#8221;Client&#8221; id=&#8221;1768999103739-5&#8243; url=&#8221;#&#8221; name=&#8221;Caedu&#8221; tab_id=&#8221;1768999103739-3&#8243;][\/client][client image=&#8221;23826&#8243; url_target=&#8221;_blank&#8221; title=&#8221;Client&#8221; id=&#8221;1768999103753-0&#8243; url=&#8221;#&#8221; name=&#8221;Technos&#8221; tab_id=&#8221;1768999103753-0&#8243;] [\/client][client image=&#8221;23825&#8243; url_target=&#8221;_blank&#8221; title=&#8221;Client&#8221; id=&#8221;1768999103766-0&#8243; url=&#8221;#&#8221; name=&#8221;Dufry&#8221; tab_id=&#8221;1768999103767-10&#8243;] [\/client][client image=&#8221;23824&#8243; url_target=&#8221;_blank&#8221; title=&#8221;Client&#8221; id=&#8221;1768999103772-3&#8243; url=&#8221;#&#8221; name=&#8221;etna&#8221; tab_id=&#8221;1768999103773-0&#8243;] [\/client][client image=&#8221;23823&#8243; url_target=&#8221;_blank&#8221; title=&#8221;Client&#8221; id=&#8221;1768999103779-8&#8243; url=&#8221;#&#8221; name=&#8221;Allos&#8221; tab_id=&#8221;1768999103779-7&#8243;] [\/client][\/clients][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_widget_sidebar enable_sticky=&#8221;true&#8221; sidebar_id=&#8221;page-sidebar&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#eff0f4&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;40&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;movimentos-estrategicos&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.5&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;zoom-out-slow&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; text_color=&#8221;#1c1c1c&#8221; line_reveal_by_space_text_effect=&#8221;letter-reveal-bottom&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;Quais movimentos estrat\u00e9gicos v\u00e3o moldar o varejo inteligente em 2026?&#8221; font_size=&#8221;26&#8243;][\/split_line_heading][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243; custom_height_phone=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#eff0f4&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;40&#8243; bottom_padding=&#8221;40&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;acelerar-desenvolvimento-e-operacoes-digitais&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.5&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;zoom-out-slow&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; text_color=&#8221;#1c1c1c&#8221; line_reveal_by_space_text_effect=&#8221;letter-reveal-bottom&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;1. A diferen\u00e7a competitiva agora est\u00e1 na velocidade entre insight, decis\u00e3o e execu\u00e7\u00e3o&#8221; font_size=&#8221;26&#8243;][\/split_line_heading][vc_column_text]Na NRF, uma das mensagens mais recorrentes entre l\u00edderes do setor foi que o varejo vive uma nova fase. <strong><em>Insights<\/em>, por si s\u00f3, n\u00e3o geram valor se n\u00e3o se traduzirem em a\u00e7\u00f5es r\u00e1pidas e consistentes no mercado real<\/strong>.<\/p>\n<p>No painel de abertura do evento, a firma\u00e7\u00e3o de que[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color=&#8221;#0a4dff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;10px&#8221; column_link_target=&#8221;_self&#8221; enable_gradient=&#8221;true&#8221; color_overlay=&#8221;#0a4dff&#8221; color_overlay_2=&#8221;#17bccf&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h3><em>\u201co futuro j\u00e1 est\u00e1 acontecendo agora\u201d<\/em><\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10&#8243;][vc_column_text]refor\u00e7ou esse ponto<em>,<\/em> indicando que os debates se concentram menos em cen\u00e1rios potenciais e mais em como capturar valor de forma imediata.<\/p>\n<p>No varejo cotidiano, isso se manifesta em situa\u00e7\u00f5es como:[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"5px\" data-alignment=\"left\"> \n<ul>\n<li>A equipe de sortimento identifica queda de performance em um grupo de SKUs (<!--StartFragment --><span class=\"cf0\">no ingl\u00eas, <\/span><em><span class=\"cf1\">Stock Keeping Units<\/span><\/em><span class=\"cf0\">, ou em portugu\u00eas, Unidades de Manuten\u00e7\u00e3o de Estoque)<\/span><!--EndFragment -->, mas a decis\u00e3o de mudar o mix ou pre\u00e7o leva dias para chegar \u00e0s lojas, resultando em perda de vendas e frustra\u00e7\u00e3o do cliente.<\/li>\n<li>Em contraste, empresas com <em>pipelines<\/em> de dados preparados conseguem ajustar pre\u00e7os, reposicionar estoque ou ativar promo\u00e7\u00f5es em horas ou at\u00e9 minutos, ap\u00f3s o surgimento do <em>insight.<\/em><\/li>\n<\/ul>\n <\/div>[vc_column_text]Uma pesquisa da McKinsey mostra que muitos varejistas ainda est\u00e3o em fases iniciais de escalada de dados e Intelig\u00eancia Artificial em toda a organiza\u00e7\u00e3o, e que essa transi\u00e7\u00e3o, quando bem conduzida, pode impulsionar ganhos operacionais substanciais.<\/p>\n<p>O que diferencia os l\u00edderes, portanto, n\u00e3o \u00e9 s\u00f3 a tecnologia, mas a <strong>capacidade de reorganizar processos operacionais e decis\u00f5es para que o <em>insight<\/em> gere a\u00e7\u00e3o imediata<\/strong>. Isso envolve prop\u00f3sitos claros de <a href=\"https:\/\/www.bridgeconsulting.com.br\/artigos\/automacao-inteligente-com-ia-o-avanco-alem-do-rpa\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\">automa\u00e7\u00e3o<\/span><\/a> e governan\u00e7a de dados, al\u00e9m de m\u00e9tricas ligadas diretamente aos resultados de execu\u00e7\u00e3o.[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; sticky_content=&#8221;true&#8221; sticky_content_functionality=&#8221;js&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;15px&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][image_with_animation image_url=&#8221;23811&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In From Right&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;column_reverse&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;40&#8243; bottom_padding=&#8221;40&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;escalabilidade-computacional&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.5&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;zoom-out-slow&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;padding-1-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_spacing=&#8221;default&#8221; sticky_content=&#8221;true&#8221; sticky_content_functionality=&#8221;js&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;15px&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][image_with_animation image_url=&#8221;23812&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Grow In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.8&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; text_color=&#8221;#1c1c1c&#8221; line_reveal_by_space_text_effect=&#8221;letter-reveal-bottom&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;2. A loja f\u00edsica se consolida como hub operacional e de dados&#8221; font_size=&#8221;26&#8243;][\/split_line_heading][vc_column_text]A NRF refor\u00e7ou a vis\u00e3o de que a loja f\u00edsica <strong>deixou de ser apenas um ponto de venda e passou a ser um <em>hub<\/em> operacional estrat\u00e9gico<\/strong>. Nas sess\u00f5es oficiais e pain\u00e9is tem\u00e1ticos, o foco esteve em como dados em tempo real e IA integrados \u00e0 opera\u00e7\u00e3o da loja contribuem para reduzir rupturas, perdas e orientar o time de loja em atividades de maior impacto.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"5px\" data-alignment=\"left\"> \n<ul>\n<li>Em opera\u00e7\u00f5es reais, gerentes utilizam <em>dashboards<\/em> de execu\u00e7\u00e3o para identificar quais prateleiras est\u00e3o com ruptura, sem a necessidade de rodar relat\u00f3rios manuais. Ao mesmo tempo, vendedores recebem orienta\u00e7\u00f5es claras sobre o foco de tarefas em cada turno, com base em prioridades operacionais.<\/li>\n<li>Esse movimento vai al\u00e9m de m\u00e9tricas tradicionais de experi\u00eancia do cliente. Trata-se de <strong>produtividade operacional<\/strong>, redu\u00e7\u00e3o de custos e uso mais inteligente do estoque local, inclusive para atender pedidos omnicanal sem comprometer as vendas.<\/li>\n<\/ul>\n <\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#eff0f4&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;40&#8243; bottom_padding=&#8221;40&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;agentes-inteligentes&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.5&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;zoom-out-slow&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; text_color=&#8221;#1c1c1c&#8221; line_reveal_by_space_text_effect=&#8221;letter-reveal-bottom&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;3. A lideran\u00e7a precisa evoluir sua forma de agir \u00e0 medida que IA se torna ub\u00edqua&#8221; font_size=&#8221;26&#8243;][\/split_line_heading][vc_column_text]Um dos debates mais relevantes da NRF abordou o fato de que a IA n\u00e3o deve ser vista apenas como uma ferramenta t\u00e9cnica, mas como um <a href=\"https:\/\/www.youtube.com\/watch?v=rs7BDXUSgKM&amp;t=8s\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #0000ff;\">agente<\/span><\/strong><\/a><strong> que redefine padr\u00f5es de decis\u00e3o e a\u00e7\u00e3o dos l\u00edderes<\/strong>. A era em que os executivos recebiam relat\u00f3rios e tomavam decis\u00f5es lentas vem dando lugar a um modelo em que:[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"5px\" data-alignment=\"left\"> \n<ul>\n<li>Gestores de opera\u00e7\u00f5es passam a atuar com base em alertas de exce\u00e7\u00e3o gerados por IA, e n\u00e3o em planilhas consolidadas semanalmente.<\/li>\n<li>CIOs e times t\u00e9cnicos deixam de ser fornecedores de ferramentas e assumem o papel de parceiros que traduzem dados em decis\u00f5es mensur\u00e1veis.<\/li>\n<li>CEOs passam a exigir que decis\u00f5es de <em>pricing<\/em> e aloca\u00e7\u00e3o de estoque sejam validadas por previs\u00f5es de IA antes de serem implementadas, ao inv\u00e9s de esperar conclus\u00f5es puramente humanas.<\/li>\n<\/ul>\n <\/div>[vc_column_text]Pesquisas da McKinsey indicam que, mesmo quando organiza\u00e7\u00f5es experimentam IA, poucas conseguem integr\u00e1-la profundamente aos <em>workflows<\/em> e aos processos decis\u00f3rios. O redesenho desses fluxos \u00e9 apontado como um requisito para capturar impacto econ\u00f4mico relevante a partir da IA.<\/p>\n<p>Essa mudan\u00e7a demanda l\u00edderes que n\u00e3o apenas entendam tecnologia, mas que sejam capazes de <strong>conduzir transforma\u00e7\u00f5es dos modelos de governan\u00e7a e padr\u00f5es de a\u00e7\u00e3o<\/strong>, ajustando estruturas de poder e m\u00e9tricas de sucesso para uma realidade orientada por dados e automa\u00e7\u00e3o.[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; sticky_content=&#8221;true&#8221; sticky_content_functionality=&#8221;js&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;15px&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][image_with_animation image_url=&#8221;23813&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In From Bottom&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;column_reverse&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;40&#8243; bottom_padding=&#8221;40&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;seguranca-preditiva&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.5&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;zoom-out-slow&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;padding-1-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_spacing=&#8221;default&#8221; sticky_content=&#8221;true&#8221; sticky_content_functionality=&#8221;js&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;15px&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][image_with_animation image_url=&#8221;23814&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.8&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; text_color=&#8221;#1c1c1c&#8221; line_reveal_by_space_text_effect=&#8221;letter-reveal-bottom&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;4. Acelerar sem coer\u00eancia interna leva a fragmenta\u00e7\u00e3o&#8221; font_size=&#8221;26&#8243;][\/split_line_heading][vc_column_text]Um dos riscos mais evidentes discutidos nos pain\u00e9is da NRF \u00e9 a acelera\u00e7\u00e3o de iniciativas sem coes\u00e3o entre arquitetura de dados, modelos operacionais e governan\u00e7a.<\/p>\n<p>Na pr\u00e1tica, isso cria cen\u00e1rios onde:[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"5px\" data-alignment=\"left\"> \n<ul>\n<li>Diferentes \u00e1reas adquirem solu\u00e7\u00f5es pontuais de IA ou dados que n\u00e3o se integram entre si.<\/li>\n<li>Times digitais desenvolvem <em>playbooks<\/em> que n\u00e3o est\u00e3o alinhados com a opera\u00e7\u00e3o da loja.<\/li>\n<li>Projetos isolados geram resultados locais, mas n\u00e3o se traduzem em vantagem estrat\u00e9gica consistente ao longo de toda a cadeia.<\/li>\n<\/ul>\n <\/div>[vc_column_text]Esse tipo de fragmenta\u00e7\u00e3o resulta em redund\u00e2ncia de dados, m\u00e9tricas conflitantes e decis\u00f5es desalinhadas entre unidades de neg\u00f3cio. Conversas com l\u00edderes mais bem-sucedidos do setor indicam a ado\u00e7\u00e3o de abordagens estruturadas, como:[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;]<div class=\"nectar-fancy-ul\" data-list-icon=\"dot\" data-animation=\"true\" data-animation-delay=\"0\" data-spacing=\"5px\" data-alignment=\"left\"> \n<ol>\n<li>Arquiteturas modulares que permitem evolu\u00e7\u00e3o cont\u00ednua sem a necessidade de ruptura completa.<\/li>\n<li>Prioriza\u00e7\u00e3o de casos de uso com impacto comprovado de margem e receita.<\/li>\n<li>Modelos de governan\u00e7a que promovem velocidade e coer\u00eancia ao mesmo tempo.<\/li>\n<\/ol>\n <\/div>[vc_column_text]A mensagem \u00e9 clara: acelerar, por si s\u00f3, n\u00e3o gera valor quando cada \u00e1rea avan\u00e7a em dire\u00e7\u00f5es distintas.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#eff0f4&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;40&#8243; bottom_padding=&#8221;40&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;governanca-digital&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.5&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;zoom-out-slow&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; text_color=&#8221;#1c1c1c&#8221; line_reveal_by_space_text_effect=&#8221;letter-reveal-bottom&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;5. Uma agenda concreta para CEOs, CIOs e C-levels no Brasil em 2026&#8243; font_size=&#8221;26&#8243;][\/split_line_heading][vc_column_text]Para l\u00edderes no Brasil, o cen\u00e1rio \u00e0 frente n\u00e3o se apresenta como um conjunto difuso de tend\u00eancias, <strong>mas como tr\u00eas perguntas orientadoras que devem ser respondidas com clareza ainda no primeiro trimestre do ano:<\/strong>[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color=&#8221;#0a4dff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;10px&#8221; column_link_target=&#8221;_self&#8221; enable_gradient=&#8221;true&#8221; color_overlay=&#8221;#0a4dff&#8221; color_overlay_2=&#8221;#17bccf&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h4><strong>1. Onde os ciclos entre insight e execu\u00e7\u00e3o est\u00e3o mais lentos e qual \u00e9 o impacto mensal disso em margem e capacidade de resposta?<\/strong><\/h4>\n<p>Essa \u00e9 a quest\u00e3o que separa o acompanhamento por relat\u00f3rios da gera\u00e7\u00e3o de a\u00e7\u00e3o efetiva.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color=&#8221;#0a4dff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;10px&#8221; column_link_target=&#8221;_self&#8221; enable_gradient=&#8221;true&#8221; color_overlay=&#8221;#0a4dff&#8221; color_overlay_2=&#8221;#17bccf&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h4><strong>2. Quais decis\u00f5es cr\u00edticas ainda dependem de processos manuais ou de valida\u00e7\u00f5es hier\u00e1rquicas ineficientes?<\/strong><\/h4>\n<p>Identificar isso permite priorizar fluxos que precisam ser automatizados com governan\u00e7a adequada.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color=&#8221;#0a4dff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;10px&#8221; column_link_target=&#8221;_self&#8221; enable_gradient=&#8221;true&#8221; color_overlay=&#8221;#0a4dff&#8221; color_overlay_2=&#8221;#17bccf&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h4><strong>3. O modelo de lideran\u00e7a e governan\u00e7a est\u00e1 estruturado para acelerar decis\u00f5es ou ainda favorece controles que atrasam a\u00e7\u00f5es?<\/strong><\/h4>\n<p>Uma governan\u00e7a alinhada \u00e0 execu\u00e7\u00e3o significa redefinir autoridade, m\u00e9tricas e modelos de recompensa.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; sticky_content=&#8221;true&#8221; sticky_content_functionality=&#8221;js&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;15px&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; gradient_type=&#8221;default&#8221;][image_with_animation image_url=&#8221;23815&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;flip-in-vertical&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;40&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;insights-finais&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.5&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;zoom-out-slow&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; text_color=&#8221;#1c1c1c&#8221; line_reveal_by_space_text_effect=&#8221;letter-reveal-bottom&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;Insights finais: quais aprendizados a NRF 2026 consolida para o varejo inteligente?&#8221; font_size=&#8221;26&#8243;][\/split_line_heading][vc_column_text]Executivos que posicionarem essas quest\u00f5es no centro de suas agendas tendem a estar mais preparados para capturar valor real. A NRF 2026 consolidou uma dire\u00e7\u00e3o: <strong>o varejo de sucesso em 2026 ser\u00e1 aquele que traduz <em>insights<\/em> em a\u00e7\u00e3o r\u00e1pida e integrada, sustentada por lideran\u00e7as adaptativas e processos coesos<\/strong>.<\/p>\n<p>Para organiza\u00e7\u00f5es que buscam fortalecer o papel estrat\u00e9gico da tecnologia e converter vis\u00e3o em resultados concretos, o momento \u00e9 de estruturar decis\u00f5es, processos e governan\u00e7a com foco em execu\u00e7\u00e3o. A Bridge atua ao lado de lideran\u00e7as para apoiar essa agenda de forma consistente e orientada a resultados duradouros.[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][nectar_btn size=&#8221;large&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Extra-Color-1&#8243; icon_family=&#8221;default_arrow&#8221; text=&#8221;FALE COM UM DOS NOSSOS ESPECIALISTAS&#8221; url=&#8221;\/contato&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;p&#8221; text_color=&#8221;#1c1c1c&#8221; line_reveal_by_space_text_effect=&#8221;letter-reveal-bottom&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;Fontes&#8221; font_size=&#8221;20&#8243;][\/split_line_heading][nectar_icon_list animate=&#8221;true&#8221; color=&#8221;default&#8221; direction=&#8221;vertical&#8221; icon_size=&#8221;small&#8221; icon_style=&#8221;border&#8221;][nectar_icon_list_item icon_type=&#8221;numerical&#8221; text_full_html=&#8221;html&#8221; title=&#8221;List Item&#8221; id=&#8221;1768999104541-2&#8243; tab_id=&#8221;1768999104541-4&#8243;]<a href=\"https:\/\/centraldovarejo.com.br\/nrf-2026-abre-o-big-show-com-foco-no-the-next-now-e-reforca-investimento-em-pessoas-ia-e-experiencia-do-cliente\/\" target=\"_blank\" rel=\"noopener\">Central do Varejo: NRF 2026 e \u201cThe Next Now\u201d.<\/a>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8221;numerical&#8221; text_full_html=&#8221;html&#8221; title=&#8221;List Item&#8221; id=&#8221;1768999104552-2&#8243; tab_id=&#8221;1768999104553-7&#8243;]<a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/llm-to-roi-how-to-scale-gen-ai-in-retail\" target=\"_blank\" rel=\"noopener\">McKinsey &amp; Company: LLM to ROI: How to scale gen AI in retail.<\/a>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8221;numerical&#8221; text_full_html=&#8221;html&#8221; title=&#8221;List Item&#8221; id=&#8221;1768999104565-1&#8243; tab_id=&#8221;1768999104566-6&#8243;]<a href=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/business%20functions\/quantumblack\/our%20insights\/the%20state%20of%20ai\/november%202025\/the-state-of-ai-2025-agents-innovation_cmyk-v1.pdf\" target=\"_blank\" rel=\"noopener\">McKinsey &amp; Company: The state of\u00a0 AI in 2025: agents, innovation, and transformation.<\/a>[\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#eff0f4&#8243; scene_position=&#8221;center&#8221; bottom_padding=&#8221;-20%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;10px&#8221; row_border_radius_applies=&#8221;both&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][image_with_animation image_url=&#8221;22684&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Grow In&#8221; hover_animation=&#8221;zoom&#8221; alignment=&#8221;center&#8221; img_link_target=&#8221;_blank&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; img_link=&#8221;https:\/\/br.linkedin.com\/in\/carolina-abrantes-99b19916&#8243;][\/vc_column][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;padding-3-percent&#8221; column_padding_phone=&#8221;padding-3-percent&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;5\/6&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; n_phone=&#8221;default&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;5\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_cta btn_style=&#8221;see-through&#8221; heading_tag=&#8221;h4&#8243; text_color=&#8221;#191919&#8243; button_color=&#8221;default&#8221; button_border_thickness=&#8221;0px&#8221; link_type=&#8221;new_tab&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; display=&#8221;block&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221; link_text=&#8221;Carolina Abrantes&#8221; url=&#8221;https:\/\/www.bridgeconsulting.com.br\/artigos\/?s=carolina+abrantes&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_icon icon_family=&#8221;fontawesome&#8221; icon_style=&#8221;default&#8221; icon_color_type=&#8221;color_scheme&#8221; icon_color=&#8221;Extra-Color-1&#8243; open_new_tab=&#8221;true&#8221; icon_padding=&#8221;0px&#8221; pointer_events=&#8221;all&#8221; icon_fontawesome=&#8221;fa fa-linkedin-square&#8221; url=&#8221;https:\/\/br.linkedin.com\/in\/carolina-abrantes-99b19916&#8243; icon_size=&#8221;30&#8243;][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;Small Line&#8221; line_alignment=&#8221;default&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221; custom_line_width=&#8221;300&#8243;][vc_column_text]S\u00f3cia-Diretora e cofundadora da Bridge &amp; Co., al\u00e9m de Conselheira de empresas de tecnologia. Especialista em pr\u00e1ticas de Transforma\u00e7\u00e3o \u00c1gil e Estrat\u00e9gia Digital, \u00e9 Engenheira de Produ\u00e7\u00e3o pela UFRJ e possui MBA Executivo pela Funda\u00e7\u00e3o Get\u00falio Vargas. Desenvolveu sua carreira como empreendedora e consultora, com foco nas disciplinas de engenharia de processos de neg\u00f3cio, gest\u00e3o de servi\u00e7os, governan\u00e7a, agilidade e transforma\u00e7\u00e3o digital, tendo apoiado dezenas de organiza\u00e7\u00f5es a repensarem estrategicamente o uso de tecnologias digitais em seus neg\u00f3cios.[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;10px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#eff0f4&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;30&#8243; bottom_padding=&#8221;30&#8243; left_padding_desktop=&#8221;30&#8243; right_padding_desktop=&#8221;30&#8243; bottom_margin=&#8221;4%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;5px&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_color=&#8221;#dd3333&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;waves&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221;&#8230;<\/p>\n","protected":false},"author":6,"featured_media":23860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,475],"tags":[481,480],"class_list":["post-23792","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigo","category-technology-oriented","tag-bens-de-consumo","tag-varejo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>NRF 2026 e o avan\u00e7o do varejo inteligente<\/title>\n<meta name=\"description\" content=\"O que a NRF 2026 indica para o varejo inteligente? Uma leitura estrat\u00e9gica sobre execu\u00e7\u00e3o, IA e governan\u00e7a para l\u00edderes no Brasil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bridgeconsulting.com.br\/artigos\/nrf-2026-e-o-avanco-do-varejo-inteligente\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NRF 2026 e o avan\u00e7o do varejo inteligente na era da execu\u00e7\u00e3o: uma leitura estrat\u00e9gica para executivos do varejo e bens de consumo\" \/>\n<meta property=\"og:description\" content=\"O que a NRF 2026 indica para o varejo inteligente? Uma leitura estrat\u00e9gica sobre execu\u00e7\u00e3o, IA e governan\u00e7a para l\u00edderes no Brasil.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bridgeconsulting.com.br\/artigos\/nrf-2026-e-o-avanco-do-varejo-inteligente\/\" \/>\n<meta property=\"og:site_name\" content=\"Bridge Insights\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-19T18:01:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-05T12:14:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-content\/uploads\/2026\/01\/NFR-destaque-site-v5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bridge\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bridge\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/nrf-2026-e-o-avanco-do-varejo-inteligente\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/nrf-2026-e-o-avanco-do-varejo-inteligente\\\/\"},\"author\":{\"name\":\"Bridge\",\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/#\\\/schema\\\/person\\\/9e90c74b6767435a4a38d99fe4ea2f31\"},\"headline\":\"NRF 2026 e o avan\u00e7o do varejo inteligente na era da execu\u00e7\u00e3o: uma leitura estrat\u00e9gica para executivos do varejo e bens de consumo\",\"datePublished\":\"2026-01-19T18:01:53+00:00\",\"dateModified\":\"2026-05-05T12:14:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/nrf-2026-e-o-avanco-do-varejo-inteligente\\\/\"},\"wordCount\":6319,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/nrf-2026-e-o-avanco-do-varejo-inteligente\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/NFR-destaque-site-v5.jpg\",\"keywords\":[\"Bens de consumo\",\"Varejo\"],\"articleSection\":[\"Artigo\",\"Technology Oriented\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/nrf-2026-e-o-avanco-do-varejo-inteligente\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/nrf-2026-e-o-avanco-do-varejo-inteligente\\\/\",\"url\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/nrf-2026-e-o-avanco-do-varejo-inteligente\\\/\",\"name\":\"NRF 2026 e o avan\u00e7o do varejo inteligente\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/nrf-2026-e-o-avanco-do-varejo-inteligente\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/nrf-2026-e-o-avanco-do-varejo-inteligente\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/NFR-destaque-site-v5.jpg\",\"datePublished\":\"2026-01-19T18:01:53+00:00\",\"dateModified\":\"2026-05-05T12:14:01+00:00\",\"description\":\"O que a NRF 2026 indica para o varejo inteligente? Uma leitura estrat\u00e9gica sobre execu\u00e7\u00e3o, IA e governan\u00e7a para l\u00edderes no Brasil.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/nrf-2026-e-o-avanco-do-varejo-inteligente\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/nrf-2026-e-o-avanco-do-varejo-inteligente\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/nrf-2026-e-o-avanco-do-varejo-inteligente\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/NFR-destaque-site-v5.jpg\",\"contentUrl\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/NFR-destaque-site-v5.jpg\",\"width\":500,\"height\":500,\"caption\":\"NFR destaque site - v5\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/nrf-2026-e-o-avanco-do-varejo-inteligente\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NRF 2026 e o avan\u00e7o do varejo inteligente na era da execu\u00e7\u00e3o: uma leitura estrat\u00e9gica para executivos do varejo e bens de consumo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/#website\",\"url\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/\",\"name\":\"Bridge Insights\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/#organization\",\"name\":\"Bridge Insights\",\"alternateName\":\"Bridge & Co.\",\"url\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Bridge-logotipo-1.png\",\"contentUrl\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Bridge-logotipo-1.png\",\"width\":82,\"height\":77,\"caption\":\"Bridge Insights\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"email\":\"chris-eller@outlook.com\",\"telephone\":\"21965647810\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/#\\\/schema\\\/person\\\/9e90c74b6767435a4a38d99fe4ea2f31\",\"name\":\"Bridge\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fea98e448ffc7f447df3a315861f9dab78423f44eece0efa2b7680014bf70f23?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fea98e448ffc7f447df3a315861f9dab78423f44eece0efa2b7680014bf70f23?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fea98e448ffc7f447df3a315861f9dab78423f44eece0efa2b7680014bf70f23?s=96&d=mm&r=g\",\"caption\":\"Bridge\"},\"url\":\"https:\\\/\\\/www.bridgeconsulting.com.br\\\/artigos\\\/author\\\/bridge\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"NRF 2026 e o avan\u00e7o do varejo inteligente","description":"O que a NRF 2026 indica para o varejo inteligente? Uma leitura estrat\u00e9gica sobre execu\u00e7\u00e3o, IA e governan\u00e7a para l\u00edderes no Brasil.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bridgeconsulting.com.br\/artigos\/nrf-2026-e-o-avanco-do-varejo-inteligente\/","og_locale":"pt_BR","og_type":"article","og_title":"NRF 2026 e o avan\u00e7o do varejo inteligente na era da execu\u00e7\u00e3o: uma leitura estrat\u00e9gica para executivos do varejo e bens de consumo","og_description":"O que a NRF 2026 indica para o varejo inteligente? Uma leitura estrat\u00e9gica sobre execu\u00e7\u00e3o, IA e governan\u00e7a para l\u00edderes no Brasil.","og_url":"https:\/\/www.bridgeconsulting.com.br\/artigos\/nrf-2026-e-o-avanco-do-varejo-inteligente\/","og_site_name":"Bridge Insights","article_published_time":"2026-01-19T18:01:53+00:00","article_modified_time":"2026-05-05T12:14:01+00:00","og_image":[{"width":500,"height":500,"url":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-content\/uploads\/2026\/01\/NFR-destaque-site-v5.jpg","type":"image\/jpeg"}],"author":"Bridge","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Bridge","Est. tempo de leitura":"19 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/nrf-2026-e-o-avanco-do-varejo-inteligente\/#article","isPartOf":{"@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/nrf-2026-e-o-avanco-do-varejo-inteligente\/"},"author":{"name":"Bridge","@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/#\/schema\/person\/9e90c74b6767435a4a38d99fe4ea2f31"},"headline":"NRF 2026 e o avan\u00e7o do varejo inteligente na era da execu\u00e7\u00e3o: uma leitura estrat\u00e9gica para executivos do varejo e bens de consumo","datePublished":"2026-01-19T18:01:53+00:00","dateModified":"2026-05-05T12:14:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/nrf-2026-e-o-avanco-do-varejo-inteligente\/"},"wordCount":6319,"commentCount":0,"publisher":{"@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/#organization"},"image":{"@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/nrf-2026-e-o-avanco-do-varejo-inteligente\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-content\/uploads\/2026\/01\/NFR-destaque-site-v5.jpg","keywords":["Bens de consumo","Varejo"],"articleSection":["Artigo","Technology Oriented"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.bridgeconsulting.com.br\/artigos\/nrf-2026-e-o-avanco-do-varejo-inteligente\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/nrf-2026-e-o-avanco-do-varejo-inteligente\/","url":"https:\/\/www.bridgeconsulting.com.br\/artigos\/nrf-2026-e-o-avanco-do-varejo-inteligente\/","name":"NRF 2026 e o avan\u00e7o do varejo inteligente","isPartOf":{"@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/nrf-2026-e-o-avanco-do-varejo-inteligente\/#primaryimage"},"image":{"@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/nrf-2026-e-o-avanco-do-varejo-inteligente\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-content\/uploads\/2026\/01\/NFR-destaque-site-v5.jpg","datePublished":"2026-01-19T18:01:53+00:00","dateModified":"2026-05-05T12:14:01+00:00","description":"O que a NRF 2026 indica para o varejo inteligente? Uma leitura estrat\u00e9gica sobre execu\u00e7\u00e3o, IA e governan\u00e7a para l\u00edderes no Brasil.","breadcrumb":{"@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/nrf-2026-e-o-avanco-do-varejo-inteligente\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bridgeconsulting.com.br\/artigos\/nrf-2026-e-o-avanco-do-varejo-inteligente\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/nrf-2026-e-o-avanco-do-varejo-inteligente\/#primaryimage","url":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-content\/uploads\/2026\/01\/NFR-destaque-site-v5.jpg","contentUrl":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-content\/uploads\/2026\/01\/NFR-destaque-site-v5.jpg","width":500,"height":500,"caption":"NFR destaque site - v5"},{"@type":"BreadcrumbList","@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/nrf-2026-e-o-avanco-do-varejo-inteligente\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.bridgeconsulting.com.br\/artigos\/"},{"@type":"ListItem","position":2,"name":"NRF 2026 e o avan\u00e7o do varejo inteligente na era da execu\u00e7\u00e3o: uma leitura estrat\u00e9gica para executivos do varejo e bens de consumo"}]},{"@type":"WebSite","@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/#website","url":"https:\/\/www.bridgeconsulting.com.br\/artigos\/","name":"Bridge Insights","description":"","publisher":{"@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bridgeconsulting.com.br\/artigos\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/#organization","name":"Bridge Insights","alternateName":"Bridge & Co.","url":"https:\/\/www.bridgeconsulting.com.br\/artigos\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/#\/schema\/logo\/image\/","url":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-content\/uploads\/2024\/10\/Bridge-logotipo-1.png","contentUrl":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-content\/uploads\/2024\/10\/Bridge-logotipo-1.png","width":82,"height":77,"caption":"Bridge Insights"},"image":{"@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/#\/schema\/logo\/image\/"},"email":"chris-eller@outlook.com","telephone":"21965647810"},{"@type":"Person","@id":"https:\/\/www.bridgeconsulting.com.br\/artigos\/#\/schema\/person\/9e90c74b6767435a4a38d99fe4ea2f31","name":"Bridge","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/fea98e448ffc7f447df3a315861f9dab78423f44eece0efa2b7680014bf70f23?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fea98e448ffc7f447df3a315861f9dab78423f44eece0efa2b7680014bf70f23?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fea98e448ffc7f447df3a315861f9dab78423f44eece0efa2b7680014bf70f23?s=96&d=mm&r=g","caption":"Bridge"},"url":"https:\/\/www.bridgeconsulting.com.br\/artigos\/author\/bridge\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-json\/wp\/v2\/posts\/23792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-json\/wp\/v2\/comments?post=23792"}],"version-history":[{"count":26,"href":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-json\/wp\/v2\/posts\/23792\/revisions"}],"predecessor-version":[{"id":23865,"href":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-json\/wp\/v2\/posts\/23792\/revisions\/23865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-json\/wp\/v2\/media\/23860"}],"wp:attachment":[{"href":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-json\/wp\/v2\/media?parent=23792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-json\/wp\/v2\/categories?post=23792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bridgeconsulting.com.br\/artigos\/wp-json\/wp\/v2\/tags?post=23792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}