{"id":22338,"date":"2025-01-08T16:02:41","date_gmt":"2025-01-08T19:02:41","guid":{"rendered":"https:\/\/www.bridgeconsulting.com.br\/artigos\/?p=22338"},"modified":"2026-05-05T09:14:03","modified_gmt":"2026-05-05T12:14:03","slug":"expectativas-para-2025-desafios-e-oportunidades-para-as-organizacoes-no-cenario-global","status":"publish","type":"post","link":"https:\/\/www.bridgeconsulting.com.br\/artigos\/expectativas-para-2025-desafios-e-oportunidades-para-as-organizacoes-no-cenario-global\/","title":{"rendered":"Expectativas para 2025: desafios e oportunidades para as organiza\u00e7\u00f5es"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”10px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#eff0f4″ scene_position=”center” top_padding=”30″ bottom_padding=”30″ left_padding_desktop=”30″ right_padding_desktop=”30″ text_color=”dark” text_align=”left” row_border_radius=”5px” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#dd3333″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”waves” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Navegue pelo conte\u00fado:” font_container=”tag:h2|font_size:18|text_align:left|color:%234f4f4f|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][divider line_type=”No Line”][vc_custom_heading text=”\u2022 O contexto global” font_container=”tag:h3|font_size:16|text_align:left|color:%234f4f4f|line_height:1″ use_theme_fonts=”yes” link=”url:%23construcao-do-portfolio”][vc_custom_heading text=”\u2022 Contexto econ\u00f4mico” font_container=”tag:h3|font_size:16|text_align:left|color:%234f4f4f|line_height:1″ use_theme_fonts=”yes” link=”url:%23temas-estrategicos”][vc_custom_heading text=”\u2022 Contexto empresarial e tecnol\u00f3gico” font_container=”tag:h3|font_size:16|text_align:left|color:%234f4f4f|line_height:1″ use_theme_fonts=”yes” link=”url:%23roadmap-do-Portfolio”][vc_custom_heading text=”\u2022 Os riscos da nova Era” font_container=”tag:h3|font_size:16|text_align:left|color:%234f4f4f|line_height:1″ use_theme_fonts=”yes” link=”url:%23riscos-nova-era”][vc_custom_heading text=”\u2022 Conclus\u00e3o” font_container=”tag:h3|font_size:16|text_align:left|color:%234f4f4f|line_height:1″ use_theme_fonts=”yes” link=”url:%23consideracoes-finais”][nectar_highlighted_text color_type=”regular” style=”full_text” highlight_expansion=”default”][\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”20″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”intro” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1736514638019{padding-right: 10% !important;}”]Organiza\u00e7\u00f5es mundo afora est\u00e3o passando por um momento muito peculiar. Esse per\u00edodo \u00e9 marcado por press\u00f5es e desafios, como a busca por resultados sustent\u00e1veis a curto e longo prazos; a necessidade de repensar os modelos de neg\u00f3cio dada a \u201ctsunami digital\u201d; e o receio de estarem ficando para tr\u00e1s no tema de Intelig\u00eancia Artificial (IA). Al\u00e9m disso, muitas organiza\u00e7\u00f5es aguardam, de certa forma, o desenrolar dos grandes conflitos geopol\u00edticos e militares. Mais do que nunca, a capacidade de r\u00e1pida adapta\u00e7\u00e3o e agilidade na resposta a mudan\u00e7as ser\u00e1 uma compet\u00eancia central para a perman\u00eancia e crescimento de empresas nesse cen\u00e1rio complexo.<\/strong>[\/vc_column_text][divider line_type=”No Line” custom_height=”10″][nectar_highlighted_text color_type=”gradient” highlight_color=”rgba(0,55,255,0.4)” secondary_color=”rgba(23,188,207,0.39)” style=”regular_underline” highlight_expansion=”default” underline_thickness=”default”]Nesse cen\u00e1rio, \u00e9 essencial que as empresas compreendam os diversos fatores que influenciar\u00e3o o futuro pr\u00f3ximo. A seguir, exploramos os contextos global, econ\u00f4mico, empresarial e tecnol\u00f3gico que devem ser levados em conta pelas organiza\u00e7\u00f5es em suas jornadas em 2025.<\/em><\/strong>[\/nectar_highlighted_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_widget_sidebar enable_sticky=”true” sidebar_id=”page-sidebar”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#eff0f4″ scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” zindex=”100″ overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”5%” constrain_group_1=”yes” bottom_margin=”5%” column_element_spacing=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”small_depth” column_border_radius=”5px” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” gradient_type=”default”][divider line_type=”No Line” custom_height=”5″][tabbed_section style=”vertical_scrolling” tab_color=”Accent-Color” vs_navigation_func=”default” vs_navigation_width=”regular” vs_navigation_spacing=”45px” vs_navigation_mobile_display=”hidden” vs_tab_spacing=”0%” vs_tab_tag=”h2″ vs_cta_style=”see-through” vs_cta_bg_color=”default” vs_cta_heading_tag=”h6″ vs_sticky_aspect=”default” vs_font_size=”18″][tab icon_family=”fontawesome” title=”Contexto global” id=”1758566250164-7″ tab_id=”1758566250165-9″ icon_fontawesome=”fa fa-globe”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” el_id=”construcao-do-portfolio”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color=”#f7f7f7″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”22356″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”10″][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Contexto global”][\/split_line_heading][nectar_highlighted_text color_type=”gradient” highlight_color=”#b5e0ff” secondary_color=”#47a7ed” style=”regular_underline” highlight_expansion=”default” underline_thickness=”2px”]Por mais dif\u00edcil que seja fazer especula\u00e7\u00f5es sobre o tema, ap\u00f3s ciclos de alta de juros nos Estados Unidos e na Europa em 2023 e 2024, o ano de 2025 deve marcar o in\u00edcio de uma normaliza\u00e7\u00e3o gradual. Em contrapartida, h\u00e1 uma grande volatilidade geopol\u00edtica na mesa, que pode alterar esse comportamento a qualquer momento. A cont\u00ednua tens\u00e3o entre Estados Unidos e China marcar\u00e1 novamente a pauta no ano que se inicia.<\/strong><\/em>[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”5″][nectar_highlighted_text color_type=”gradient” highlight_color=”#b5e0ff” secondary_color=”#47a7ed” style=”regular_underline” highlight_expansion=”default” underline_thickness=”2px”]A elei\u00e7\u00e3o do Presidente Donald Trump promete alterar a configura\u00e7\u00e3o do com\u00e9rcio global, uma vez que aumentos de impostos de importa\u00e7\u00e3o foram promessas de campanha, com foco, sobretudo, na China. Poss\u00edveis altera\u00e7\u00f5es de al\u00edquotas alfandeg\u00e1rias nos Estados Unidos podem abrir janelas de oportunidades para outros pa\u00edses.[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”5″][vc_column_text]Nesse sentido, o conceito do <\/strong>nearshoring <\/strong><\/em>se apresenta como uma grande tend\u00eancia para o ano de 2025.<\/strong> Desde o auge da pandemia, a cadeia global de suprimentos tem se reconfigurado para que pa\u00edses importadores busquem op\u00e7\u00f5es pr\u00f3ximas de seus territ\u00f3rios para suprimentos de mat\u00e9ria-prima e produtos estrat\u00e9gicos \u00e0s suas economias. Para al\u00e9m da tens\u00e3o EUA \u2013 China j\u00e1 relatada, os conflitos no Oriente M\u00e9dio e na R\u00fassia fazem com que a busca por parceiros estrat\u00e9gicos pr\u00f3ximos aos pr\u00f3prios blocos (europeu e americano) seja uma boa aposta.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/tab][tab icon_family=”fontawesome” title=”Contexto econ\u00f4mico” id=”1758566250309-3″ tab_id=”1758566250309-8″ icon_fontawesome=”fa fa-tags”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” el_id=”temas-estrategicos”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color=”#f7f7f7″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”22374″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”10″][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Contexto econ\u00f4mico”][\/split_line_heading][vc_column_text]O Banco Mundial prev\u00ea um crescimento estabilizado, por\u00e9m em ritmo fraco para o Produto Interno Bruto (PIB) mundial. A estimativa apresentada no relat\u00f3rio denominado Perspectivas Econ\u00f4micas Globais\u00b9<\/strong><\/a>\u00a0prev\u00ea crescimento de 2.7%. A Organiza\u00e7\u00e3o para a Coopera\u00e7\u00e3o e Desenvolvimento Econ\u00f4mico (OCDE) traz uma perspectiva mais agressiva, tendo revisado de 3,2% para 3,3% a previs\u00e3o de crescimento do PIB global para o ano de 2025.[\/vc_column_text][divider line_type=”No Line” custom_height=”5″][vc_column_text]J\u00e1 o Brasil tem proje\u00e7\u00e3o de crescimento do PIB para 2025 na ordem dos 2,01%, segundo o relat\u00f3rio FOCUS do Banco Central\u00b2 <\/strong><\/a>de 13\/12\/2024. Em rela\u00e7\u00e3o \u00e0 infla\u00e7\u00e3o, \u00e9 esperado um ano est\u00e1vel mantendo o IPCA na ordem dos 4,6%.[\/vc_column_text][divider line_type=”No Line” custom_height=”5″][vc_column_text]A principal vari\u00e1vel que merece aten\u00e7\u00e3o para o panorama brasileiro \u00e9 a SELIC. A proje\u00e7\u00e3o \u00e9 de cont\u00ednuo crescimento da taxa de juros<\/strong>, chegando a um poss\u00edvel patamar de 14% ao ano. Esse cen\u00e1rio imp\u00f5e \u00e0s empresas a dificuldade de acesso a cr\u00e9dito banc\u00e1rio, que se manter\u00e1 caro. Somado ao momento mais conservador do capital de risco circulante mundial, representado pelos fundos de Venture Capital e Private Equity<\/em>, espera-se que, em 2025, as empresas tenham maior aten\u00e7\u00e3o \u00e0 viabilidade de curto prazo de suas opera\u00e7\u00f5es. O acesso ao capital ser\u00e1 mais seletivo, segundo especialistas.[\/vc_column_text][divider line_type=”No Line” custom_height=”5″][nectar_highlighted_text color_type=”gradient” highlight_color=”#b5e0ff” secondary_color=”#47a7ed” style=”regular_underline” highlight_expansion=”default” underline_thickness=”2px”]Por mais dif\u00edcil que seja fazer previs\u00f5es sobre o c\u00e2mbio no atual momento que vivemos, o Banco Central prev\u00ea uma redu\u00e7\u00e3o do d\u00f3lar para o patamar de R$5,85 ao longo de 2025, consequ\u00eancia esperada das a\u00e7\u00f5es que est\u00e3o sendo colocadas em vigor pela institui\u00e7\u00e3o.[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][\/tab][tab icon_family=”fontawesome” title=”Contexto empresarial e tecnol\u00f3gico” id=”1758566250419-8″ tab_id=”1758566250420-6″ icon_fontawesome=”fa fa-suitcase”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” el_id=”roadmap-do-Portfolio”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color=”#f7f7f7″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”22360″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”10″][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Contexto empresarial e tecnol\u00f3gico”][\/split_line_heading][nectar_highlighted_text color_type=”gradient” highlight_color=”#b5e0ff” secondary_color=”#47a7ed” style=”regular_underline” highlight_expansion=”default” underline_thickness=”2px”]A Intelig\u00eancia Artificial ser\u00e1 o grande tema de 2025<\/strong><\/em>, ampliando as evolu\u00e7\u00f5es j\u00e1 vistas em 2024 e complementando-as com um novo acervo de casos de uso e aplica\u00e7\u00f5es reais. \u00c9 esperado que o ano que se inicia seja o marco de uma nova economia: a economia dos Agentes Inteligentes.<\/strong><\/em>[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”5″][vc_column_text]Os Agentes Inteligentes podem ser definidos brevemente como a evolu\u00e7\u00e3o e fus\u00e3o de tecnologias como IA Generativa<\/strong><\/a>, Automa\u00e7\u00e3o Rob\u00f3tica de Processos<\/strong><\/a> (no ingl\u00eas, Robotic Process Automation – RPA) e an\u00e1lises preditivas. S\u00e3o aplica\u00e7\u00f5es de IA que n\u00e3o apenas t\u00eam a capacidade de interagir com seres humanos (como o Chat GPT), mas principalmente com sistemas e outros agentes, analisando contextos e tomando decis\u00f5es de forma aut\u00f4noma. Decis\u00f5es essas que, em alguns casos, podem superar a capacidade humana.[\/vc_column_text][divider line_type=”No Line” custom_height=”5″][vc_column_text]Para clarear, imagine que um agente inteligente est\u00e1 em funcionamento substituindo um antigo RPA de atendimento ao consumidor. Enquanto o RPA possibilitava apenas algumas a\u00e7\u00f5es pr\u00e9-definidas na \u00e1rvore de servi\u00e7os apresentada ao cliente, o agente inteligente tem capacidade de adapta\u00e7\u00e3o, de leitura de cen\u00e1rio e de tomada de decis\u00e3o sobre o que \u00e9 melhor para aquele caso. Se o agente precisar acessar o banco de dados do ERP<\/strong><\/a> da empresa, consultar pol\u00edticas de desconto e identificar uma regra vi\u00e1vel para o caso, poder\u00e1 \u2013 de forma aut\u00f4noma \u2013 sugerir um tipo de desconto que maximize a chance de convers\u00e3o e compra. Algo feito em segundos, com alt\u00edssima capacidade de processar milh\u00f5es de dados para al\u00e9m do que o humano faria.[\/vc_column_text][divider line_type=”No Line” custom_height=”5″][nectar_highlighted_text color_type=”gradient” highlight_color=”#b5e0ff” secondary_color=”#47a7ed” style=”regular_underline” highlight_expansion=”default” underline_thickness=”2px”]Espera-se que, ao longo dos pr\u00f3ximos cinco anos, seja criada uma for\u00e7a de trabalho global de Agentes Inteligentes interagindo entre si, analisando dados e tomando decis\u00f5es em rela\u00e7\u00e3o a transa\u00e7\u00f5es financeiras, c\u00e1lculos de seguros, decis\u00f5es sobre compra e venda, entre outros. Segundo o Gartner Group, at\u00e9 2028, cerca de 33% dos softwares corporativos ter\u00e3o embutidos Agentes Inteligentes que poder\u00e3o, em certos casos, substituir ou, pelo menos, potencializar o papel dos usu\u00e1rios. Esse n\u00famero \u00e9 pr\u00f3ximo de 1% no ano de 2024.[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”5″][vc_column_text]O segundo ponto que merece destaque \u00e9 o advento da IA embutida em corpos rob\u00f3ticos<\/strong>. Rob\u00f4s humanoides est\u00e3o chegando ao ponto de viabilidade de fabrica\u00e7\u00e3o, com aplica\u00e7\u00f5es conhecidas como o Optimus\u00b3<\/strong><\/a>. Segundo Elon Musk, CEO da Tesla, os Optimus come\u00e7ar\u00e3o a trabalhar nas f\u00e1bricas da empresa em 2025 e prev\u00ea que a partir de 2026 estar\u00e3o dispon\u00edveis para venda e uso em outras empresas.[\/vc_column_text][divider line_type=”No Line” custom_height=”5″][nectar_highlighted_text color_type=”gradient” highlight_color=”#b5e0ff” secondary_color=”#47a7ed” style=”regular_underline” highlight_expansion=”default” underline_thickness=”2px”]Al\u00e9m dos humanoides, veremos cada vez mais a entrada de rob\u00f4s assistentes em diversos setores:<\/strong><\/em> hotelaria (atuando com tarefas como servi\u00e7o de quarto e limpeza), hospitais (realizando transporte de pacientes, limpeza de salas cir\u00fargicas e carregamento de alimentos), eventos (servindo como recepcionista e auxiliando informa\u00e7\u00f5es), shopping centers (provendo informa\u00e7\u00f5es e entretenimento), entre outros. Avan\u00e7os na seguran\u00e7a p\u00fablica com drones e rob\u00f4s antibomba tamb\u00e9m crescem conforme a capacidade dos modelos da IA cognitiva avan\u00e7a exponencialmente.[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][\/tab][\/tabbed_section][divider line_type=”No Line” custom_height=”20″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”riscos-nova-era” advanced_gradient_angle=”0″ overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”zoom-out-slow” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ text_color=”#1c1c1c” line_reveal_by_space_text_effect=”letter-reveal-bottom” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Os riscos da nova Era” font_size=”26″][\/split_line_heading][nectar_highlighted_text color_type=”gradient” highlight_color=”#b5e0ff” secondary_color=”#47a7ed” style=”regular_underline” highlight_expansion=”default” underline_thickness=”2px”]\u00c0 medida que crescem as aplica\u00e7\u00f5es e oportunidades de usar a IA para alavancar neg\u00f3cios, crescem tamb\u00e9m, de forma proporcional ou at\u00e9 superior, as vulnerabilidades para as organiza\u00e7\u00f5es. Torna-se necess\u00e1ria cada vez mais a implanta\u00e7\u00e3o de uma cultura de valida\u00e7\u00e3o<\/strong><\/em>. Com o uso de avatares virtuais, modelos que sintetizam voz e utilizam engenharia social avan\u00e7ada para se passar por outra pessoa, entramos em uma Era na qual precisamos sempre validar a veracidade de fotos, v\u00eddeos e at\u00e9 mesmo pessoas que se passem digitalmente por algu\u00e9m<\/strong>.\u00a0O caso amplamente conhecido de um fraudador que se passou por um executivo financeiro em uma videoconfer\u00eancia para dar ordens de transfer\u00eancia de valores elevados marcou o in\u00edcio do que est\u00e1 por vir. A valida\u00e7\u00e3o \u00e9 necess\u00e1ria mesmo que voc\u00ea esteja falando com algu\u00e9m por v\u00eddeo, por voz ou por texto. A IA permitir\u00e1 clones digitais id\u00eanticos, com ampla capacidade de saber tudo que \u00e9 deixado nos rastros digitais pela web.[\/nectar_highlighted_text][vc_column_text]Para al\u00e9m das fraudes ampliadas por IA, riscos relacionados ao vazamento de dados crescem com o advento e prolifera\u00e7\u00e3o do uso de modelos de IA generativa nas empresas. O ano de 2025 ser\u00e1 marcado pelo aquecimento da tem\u00e1tica de Regula\u00e7\u00e3o e Governan\u00e7a de IA<\/strong>, na medida em que governos e empresas pressionam suas \u00e1reas de compliance para pensarem como criar controles que reduzam os riscos de mau uso e vazamento de dados. O avan\u00e7o da regula\u00e7\u00e3o europeia e a corrida do legislativo brasileiro para passar o Projeto de Lei que prev\u00ea o in\u00edcio da regula\u00e7\u00e3o da IA dar\u00e3o o tom para empresas privadas e p\u00fablicas se organizarem, assim como aconteceu com o \u201cboom<\/em>\u201d da Lei Geral de Prote\u00e7\u00e3o de Dados (LGPD).<\/p>\n

Por fim, mas n\u00e3o menos importante, destacamos o grande desafio relacionado \u00e0 pauta ESG <\/strong>(no ingl\u00eas, Environmental, Social e Governance<\/em>).<\/strong> O avan\u00e7o da IA requer um enorme consumo de energia. E a amplia\u00e7\u00e3o dessa oferta de energia para suportar o crescimento da capacidade computacional n\u00e3o necessariamente vir\u00e1 de fontes limpas. Como conciliar o avan\u00e7o de tecnologias que t\u00eam o potencial de ajudar na descoberta de vacinas e curas de doen\u00e7as com a minimiza\u00e7\u00e3o do impacto ambiental? A linha t\u00eanue entre avan\u00e7o e retrocesso est\u00e1 nas principais mesas de discuss\u00e3o de governos e organismos internacionais.<\/p>\n

Estima-se que os datacenters globais que operam as m\u00e1quinas necess\u00e1rias para rodar os modelos de IA, criptomoedas, dentre outros, gastam cerca de 2% de toda a energia gerada no mundo. Em um recente artigo publicado no MIT Technology Review\u2074<\/strong><\/a>, a jornalista especializada em quest\u00f5es ambientais Casey Crownhart, aponta que n\u00e3o apenas o avan\u00e7o da IA, mas a eletrifica\u00e7\u00e3o da mobilidade urbana e do setor industrial se somam nos vetores de maior demanda por energia. O contraponto est\u00e1 na acelera\u00e7\u00e3o e expans\u00e3o do uso de gera\u00e7\u00e3o de energia solar, e\u00f3lica e de fontes diversas n\u00e3o poluentes para equilibrar a equa\u00e7\u00e3o. <\/strong>De toda forma, essa ser\u00e1 uma das principais pautas vinculadas ao ESG a partir de 2025.[\/vc_column_text][divider line_type=”No Line”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”consideracoes-finais” advanced_gradient_angle=”0″ overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”zoom-out-slow” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ text_color=”#1c1c1c” line_reveal_by_space_text_effect=”letter-reveal-bottom” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Conclus\u00e3o” font_size=”26″][\/split_line_heading][vc_column_text css=”.vc_custom_1736285059497{padding-right: 10% !important;}”]A Bridge & Co. acompanha de perto grandes organiza\u00e7\u00f5es nacionais e globais em seus desafios de Business Transformation. Na pr\u00e1tica, vemos como esses debates reconfiguram o pensamento estrat\u00e9gico de seus futuros modelos de neg\u00f3cio.<\/p>\n

A chamada principal para l\u00edderes empresariais \u00e9 materializar uma cultura de agilidade real em seus neg\u00f3cios, n\u00e3o apenas na teoria e muito menos apenas para as \u00e1reas digitais.<\/strong> Cultura de agilidade para tornar seus neg\u00f3cios responsivos o suficiente, possibilitando reagir \u00e0 materializa\u00e7\u00e3o das amea\u00e7as e usufruir das oportunidades do horizonte.<\/p>\n

A Intelig\u00eancia Artificial \u00e9 uma l\u00e2mina que corta tanto a fruta que queremos comer quanto pode cortar a nossa pele. Aumentar a destreza digital da nossa for\u00e7a de trabalho, tornar-nos capazes de monitorar momentos corretos de investimento e apoiar-nos em redes de parceiros qualificados \u00e9 o caminho para navegarmos um 2025 menos turbulento.<\/p>\n

Desejamos bons ventos a todos e que a travessia seja segura e bem-sucedida![\/vc_column_text][divider line_type=”No Line”][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”extra-color-gradient-1″ icon_family=”default_arrow” text=”FALE COM UM DOS NOSSOS ESPECIALISTAS” url=”\/contato”][divider line_type=”No Line”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#eff0f4″ scene_position=”center” bottom_padding=”-20%” text_color=”dark” text_align=”left” row_border_radius=”10px” row_border_radius_applies=”both” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”22942″ image_size=”full” animation_type=”entrance” animation=”Grow In” hover_animation=”zoom” alignment=”center” img_link_target=”_blank” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” img_link=”https:\/\/www.linkedin.com\/in\/carlosedcarvalho\/”][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”padding-3-percent” column_padding_phone=”padding-3-percent” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_cta btn_style=”see-through” heading_tag=”h4″ text_color=”#191919″ button_color=”default” button_border_thickness=”0px” link_type=”new_tab” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Carlos Eduardo C. de Carvalho” url=”https:\/\/www.bridgeconsulting.com.br\/artigos\/?s=Carlos+eduardo”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”fontawesome” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Extra-Color-1″ open_new_tab=”true” icon_padding=”0px” pointer_events=”all” icon_fontawesome=”fa fa-linkedin-square” url=”https:\/\/www.linkedin.com\/in\/carlosedcarvalho\/” icon_size=”30″][\/vc_column_inner][\/vc_row_inner][divider line_type=”Small Line” line_alignment=”default” line_thickness=”1″ divider_color=”default” custom_line_width=”300″][vc_column_text]Fundador e CEO da Bridge & Co., Engenheiro de Produ\u00e7\u00e3o e Mestre pela COPPE\/UFRJ<\/span> e com <\/span>MBA Executivo pela Funda\u00e7\u00e3o Dom Cabral. <\/span>\u00c9 <\/span>Especialista em Business <\/span>Transformation<\/span> com \u00eanfase em transforma\u00e7\u00f5es orientadas pelas tecnologias digitais com automa\u00e7\u00e3o de processos, an\u00e1lise de dados e intelig\u00eancia artificial. Certificado ITIL 4 <\/span>Managing<\/span> Professional, ITIL 3 Expert, CGEIT e Auditor ISO\/IEC 20.000. Atua tamb\u00e9m como palestrante, autor e professor de p\u00f3s-gradua\u00e7\u00e3o em institui\u00e7\u00f5es como UFRJ, FGV, UFJF e Fiocruz.<\/span><\/span>\u00a0<\/span>[\/vc_column_text][divider line_type=”No Line”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”fontes-expectativas-2025″ advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”p” text_color=”#1c1c1c” line_reveal_by_space_text_effect=”letter-reveal-bottom” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Fontes” font_size=”20″][\/split_line_heading][nectar_icon_list animate=”true” color=”extra-color-gradient-1″ direction=”vertical” icon_size=”small” icon_style=”border”][nectar_icon_list_item icon_type=”numerical” text_full_html=”html” title=”List Item” id=”1758566250815-1″ tab_id=”1758566250816-4″]Relat\u00f3rio <\/span>“Perspectivas Econ\u00f4micas Globais”<\/span><\/a>.<\/span>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”html” title=”List Item” id=”1758566250827-9″ tab_id=”1758566250827-8″]Relat\u00f3rio FOCUS<\/a> – Banco Central.<\/span>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”html” title=”List Item” id=”1758566250838-3″ tab_id=”1758566250839-1″]Optimus<\/a> – Tesla.<\/span>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”html” title=”List Item” id=”1758566250845-8″ tab_id=”1758566250846-9″]Artigo “O quanto devemos nos preocupar com os efeitos da IA na rede el\u00e9trica?”<\/a> – MIT Technology 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[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”10px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#eff0f4″ scene_position=”center” top_padding=”30″ bottom_padding=”30″ left_padding_desktop=”30″ right_padding_desktop=”30″ text_color=”dark” text_align=”left” row_border_radius=”5px” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#dd3333″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”waves” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all”…<\/p>\n","protected":false},"author":6,"featured_media":22385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,476],"tags":[],"class_list":["post-22338","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigo","category-business-oriented"],"yoast_head":"\nDesafios e Oportunidades para 2025 em Neg\u00f3cios<\/title>\n<meta name=\"description\" content=\"Descubra os desafios e oportunidades que as organiza\u00e7\u00f5es enfrentar\u00e3o em 2025 no cen\u00e1rio global. 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