{"id":20603,"date":"2024-01-28T22:31:38","date_gmt":"2024-01-29T01:31:38","guid":{"rendered":"https:\/\/www.bridgeconsulting.com.br\/?p=20603"},"modified":"2026-05-05T09:14:04","modified_gmt":"2026-05-05T12:14:04","slug":"casos-de-uso-de-ia-generativa-mais-maduros-para-2024-um-guia-para-ajudar-a-priorizar-seus-investimentos","status":"publish","type":"post","link":"https:\/\/www.bridgeconsulting.com.br\/artigos\/casos-de-uso-de-ia-generativa-mais-maduros-para-2024-um-guia-para-ajudar-a-priorizar-seus-investimentos\/","title":{"rendered":"Casos de uso de IA Generativa mais maduros para 2024: um guia para ajudar a priorizar seus investimentos"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”10px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#eff0f4″ scene_position=”center” top_padding=”30″ bottom_padding=”30″ left_padding_desktop=”30″ right_padding_desktop=”30″ text_color=”dark” text_align=”left” row_border_radius=”5px” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#dd3333″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”waves” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Navegue pelo conte\u00fado:” font_container=”tag:h2|font_size:18|text_align:left|color:%234f4f4f|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”\u2022 Como chegamos at\u00e9 aqui?” font_container=”tag:h3|font_size:16|text_align:left|color:%234f4f4f|line_height:1″ use_theme_fonts=”yes” link=”url:%23como-chegamos-ate-aqui”][vc_custom_heading text=”\u2022 Os casos de uso para IA Generativa” font_container=”tag:h3|font_size:16|text_align:left|color:%234f4f4f|line_height:1″ use_theme_fonts=”yes” link=”url:%23casos-de-uso-para-IA-Generativa”][vc_custom_heading text=”\u2022 Acelerar para 2024″ font_container=”tag:h3|font_size:16|text_align:left|color:%234f4f4f|line_height:1″ use_theme_fonts=”yes” link=”url:%23acelerar-para-2024″][vc_custom_heading text=”\u2022 Monitorar em 2024″ font_container=”tag:h3|font_size:16|text_align:left|color:%234f4f4f|line_height:1″ use_theme_fonts=”yes” link=”url:%23monitorar-em-2024″][vc_custom_heading text=”\u2022 Conclus\u00e3o” font_container=”tag:h3|font_size:16|text_align:left|color:%234f4f4f|line_height:1″ use_theme_fonts=”yes” link=”url:%23conclusao”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”como-chegamos-ate-aqui” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ text_color=”#1c1c1c” line_reveal_by_space_text_effect=”letter-reveal-bottom” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Como chegamos at\u00e9 aqui?” font_size=”26″][\/split_line_heading][nectar_highlighted_text color_type=”gradient” highlight_color=”#b5e0ff” secondary_color=”#47a7ed” style=”regular_underline” highlight_expansion=”default” underline_thickness=”2px”]O advento da Intelig\u00eancia Artificial (IA) Generativa vem trazendo bastante inquietude no mercado. Seja do ponto de vista do uso pessoal ou das atividades empresariais, aplica\u00e7\u00f5es como o ChatGPT e Midjourney nos colocaram em outro patamar sobre a compreens\u00e3o do potencial dessas tecnologias<\/span>.<\/span>[\/nectar_highlighted_text][nectar_highlighted_text color_type=”gradient” highlight_color=”#b5e0ff” secondary_color=”#47a7ed” style=”regular_underline” highlight_expansion=”default” underline_thickness=”2px”]Cabe ressaltar que o conceito e os fundamentos relacionados \u00e0 Intelig\u00eancia Artificial n\u00e3o s\u00e3o novos. Suas origens remetem \u00e0 d\u00e9cada de 1950 quando John McCarthy apresenta o termo, que veio a ser divulgado amplamente na Confer\u00eancia de Dartmouth, nos Estados Unidos em 1956. Para muitos, essa \u00e9 a origem do termo.<\/span>[\/nectar_highlighted_text][nectar_highlighted_text color_type=”gradient” highlight_color=”#b5e0ff” secondary_color=”#47a7ed” style=”regular_underline” highlight_expansion=”default” underline_thickness=”2px”]De l\u00e1 para c\u00e1, diferentes modelos de aplica\u00e7\u00e3o de IA foram desenvolvidos, gerando casos de uso para uma s\u00e9rie de ind\u00fastrias. Aplica\u00e7\u00f5es como os sistemas de recomenda\u00e7\u00e3o<\/em><\/strong>, consumidos por n\u00f3s quando vemos Netflix ou compramos na Amazon; redes neurais convolucionais<\/em><\/strong> aplicadas \u00e0 identifica\u00e7\u00e3o de imagens e v\u00eddeos, como usado por diagn\u00f3stico m\u00e9dico de imagens; \u00e1rvores de decis\u00e3o e florestas aleat\u00f3rias<\/em><\/strong> usados para modelagens financeiras e an\u00e1lises de regress\u00e3o, entre outros.<\/span>[\/nectar_highlighted_text][nectar_highlighted_text color_type=”gradient” highlight_color=”#b5e0ff” secondary_color=”#47a7ed” style=”regular_underline” highlight_expansion=”default” underline_thickness=”2px”]Por\u00e9m, quando os modelos de linguagem de larga escala<\/em><\/strong> (ou, do ingl\u00eas Large Language Models<\/span>\u00a0\u2013 LLM<\/em>) caem nas nossas m\u00e3os, possibilitando a interface com a m\u00e1quina em linguagem natural, acontece um fen\u00f4meno interessante. Para entender esse fen\u00f4meno, precisamos falar sobre democratiza\u00e7\u00e3o<\/em> <\/strong>e prontid\u00e3o digital.<\/em><\/strong><\/span>[\/nectar_highlighted_text][nectar_highlighted_text color_type=”gradient” highlight_color=”#b5e0ff” secondary_color=”#47a7ed” style=”regular_underline” highlight_expansion=”default” underline_thickness=”2px”]Os demais modelos de IA citados acima, com algumas poucas exce\u00e7\u00f5es, demandavam conhecimentos t\u00e9cnicos, inclusive de programa\u00e7\u00e3o, para serem adotados e usados. Para isso, demandav
\nam que os usu\u00e1rios tivessem alto grau de prontid\u00e3o digital \u2013 ou seja, fossem profissionais de tecnologia, ou profissionais de outras \u00e1reas, com forte background tecnol\u00f3gico. Quando analisamos a popula\u00e7\u00e3o mundial como um todo, nos restringimos a menos de 10% da popula\u00e7\u00e3o com esse tipo de conhecimento (com ampla folga nesse n\u00famero). Isso significa uma tecnologia pouco democr\u00e1tica.<\/span><\/span>[\/nectar_highlighted_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_widget_sidebar enable_sticky=”true” sidebar_id=”page-sidebar”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”casos-de-uso-para-IA-Generativa” advanced_gradient_angle=”0″ overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”zoom-out-slow” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text color_type=”gradient” highlight_color=”#b5e0ff” secondary_color=”#47a7ed” style=”regular_underline” highlight_expansion=”default” underline_thickness=”2px”]Agora, quando os modelos de IA Generativa (que contemplam os LLMs, mas n\u00e3o se resumem a eles), como o ChatGPT, passam a estar acess\u00edveis a praticamente toda popula\u00e7\u00e3o que tem acesso \u00e0 internet e um computador ou smartphone, passamos a atingir um percentual bem maior do globo terrestre. Com acesso a um navegador e usando a pr\u00f3pria linguagem da pessoa, de forma simples e escrita, come\u00e7amos a ter milh\u00f5es de usu\u00e1rios em poucos dias.<\/span>[\/nectar_highlighted_text][nectar_highlighted_text color_type=”gradient” highlight_color=”#b5e0ff” secondary_color=”#47a7ed” style=”regular_underline” highlight_expansion=”default” underline_thickness=”2px”]A chave para entender o avassalador crescimento das IAs Generativas est\u00e1 em:<\/span>[\/nectar_highlighted_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”20684″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_margin=”20″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”casos-de-uso-para-IA-Generativa” advanced_gradient_angle=”0″ overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”zoom-out-slow” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ text_color=”#1c1c1c” line_reveal_by_space_text_effect=”letter-reveal-bottom” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Os casos de uso para IA Generativa:” font_size=”26″][\/split_line_heading][nectar_highlighted_text color_type=”gradient” highlight_color=”#b5e0ff” secondary_color=”#47a7ed” style=”regular_underline” highlight_expansion=”default” underline_thickness=”2px”]Empresas mundo afora passaram a se questionar sobre quais aplica\u00e7\u00f5es podem trazer valor para seus neg\u00f3cios agora e o que ainda est\u00e1 em fase de experimenta\u00e7\u00e3o e testes.<\/span>[\/nectar_highlighted_text][nectar_highlighted_text color_type=”gradient” highlight_color=”#b5e0ff” secondary_color=”#47a7ed” style=”regular_underline” highlight_expansion=”default” underline_thickness=”2px”]Para ajudar nesse questionamento,
\ncriamos a rela\u00e7\u00e3o abaixo que orienta como segregar a estrat\u00e9gia de investimentos em: \u201cAcelerar\u201d<\/strong> (valor a curto prazo) e \u201cMonitorar\u201d<\/strong> (valor a m\u00e9dio\/longo prazo).<\/span>[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”10″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#eff0f4″ scene_position=”center” top_padding=”2%” constrain_group_1=”yes” bottom_padding=”2%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”acelerar-para-2024″ advanced_gradient_angle=”0″ overlay_strength=”0.8″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fast” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” enable_animation=”true” animation=”reveal-from-left” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” offset=”vc_hidden-sm vc_hidden-xs”][image_with_animation image_url=”20672″ image_size=”full” animation_type=”entrance” animation=”Fade In From Left” hover_animation=”none” alignment=”right” img_link_large=”yes” border_radius=”none” box_shadow=”small_depth” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ font_color=”#0a0a0a” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ text_color=”#1c1c1c” line_reveal_by_space_text_effect=”letter-reveal-bottom” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Acelerar para 2024″ font_size=”26″][\/split_line_heading][nectar_highlighted_text color_type=”gradient” highlight_color=”#b5e0ff” secondary_color=”#47a7ed” style=”regular_underline” highlight_expansion=”default” underline_thickness=”2px”]Esses casos de uso j\u00e1 est\u00e3o sendo aplicados em empresas de diferentes setores e trazendo resultados concretos para seus neg\u00f3cios. Mesmo assim, \u00e9 importante ressaltar que as tecnologias de IA Generativa s\u00e3o novas e muitos dos modelos ainda est\u00e3o em fase de amadurecimento. Isso implica em um uso e ado\u00e7\u00e3o conscientes, precisando de uma camada de valida\u00e7\u00e3o e controle de qualidade humana para evitar alucina\u00e7\u00f5es, vieses e dados equivocados.[\/nectar_highlighted_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”10″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-1-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” offset=”vc_col-xs-6″][nectar_icon icon_family=”iconsmind” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”0px” pointer_events=”all” icon_iconsmind=”iconsmind-Consulting” icon_size=”36″][vc_custom_heading text=”Chatbot conversacional com contexto.” font_container=”tag:p|text_align:center|color:%230c0c0c” use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1706549204366{padding-right: 10% !important;}”][\/vc_column_inner][vc_column_inner column_padding=”padding-1-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”100″ gradient_type=”default” offset=”vc_col-xs-6″][nectar_icon icon_family=”iconsmind” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”0px” pointer_events=”all” icon_iconsmind=”iconsmind-Video-2″ icon_size=”36″][vc_custom_heading text=”Cria\u00e7\u00e3o de v\u00eddeos para campanhas internas ou externas de marketing por comandos \u201ctexto-para-v\u00eddeos\u201d.” font_container=”tag:p|text_align:center|color:%230c0c0c” use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1706487171959{padding-right: 10% !important;}”][\/vc_column_inner][vc_column_inner column_padding=”padding-1-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” delay=”200″ offset=”vc_col-xs-6″][nectar_icon icon_family=”iconsmind” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”0px” pointer_events=”all” icon_iconsmind=”iconsmind-Mens” icon_size=”36″][vc_custom_heading text=”Uso de avatares e personagens feitos por IA para propaganda e conte\u00fado.” 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icon_color=”Accent-Color” icon_padding=”0px” pointer_events=”all” icon_iconsmind=”iconsmind-Laptop-Secure” icon_size=”36″][vc_custom_heading text=”Parecer t\u00e9cnico ou jur\u00eddico com base em inputs de dados simples.” font_container=”tag:p|text_align:center|color:%230c0c0c” use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1706490169001{padding-right: 10% !important;}”][\/vc_column_inner][vc_column_inner column_padding=”padding-1-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” delay=”200″ offset=”vc_col-xs-6″][nectar_icon icon_family=”iconsmind” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”0px” pointer_events=”all” icon_iconsmind=”iconsmind-Chess-Board” icon_size=”36″][vc_custom_heading text=”Gera\u00e7\u00e3o de estrat\u00e9gias empresariais a partir de modelos de simula\u00e7\u00e3o.” font_container=”tag:p|text_align:center|color:%230c0c0c” use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1706490180104{padding-right: 10% !important;}”][\/vc_column_inner][vc_column_inner column_padding=”padding-1-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” 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column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ font_color=”#0a0a0a” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” enable_animation=”true” animation=”reveal-from-right” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” offset=”vc_hidden-sm vc_hidden-xs”][image_with_animation image_url=”20679″ image_size=”full” animation_type=”entrance” animation=”Fade In From Left” hover_animation=”none” alignment=”right” img_link_large=”yes” border_radius=”none” box_shadow=”small_depth” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”conclusao” advanced_gradient_angle=”0″ overlay_strength=”0.5″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”zoom-out-slow” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_ri
\nght” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” enable_animation=”true” animation=”fade-in-from-bottom” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ text_color=”#1c1c1c” line_reveal_by_space_text_effect=”letter-reveal-bottom” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Conclus\u00e3o” font_size=”26″][\/split_line_heading][nectar_highlighted_text color_type=”gradient” highlight_color=”#b5e0ff” secondary_color=”#47a7ed” style=”regular_underline” highlight_expansion=”default” underline_thickness=”2px”]Segundo o Gartner Group\u00ae, os principais ganhos que as empresas j\u00e1 est\u00e3o tendo com a ado\u00e7\u00e3o da IA Generativa s\u00e3o o aumento da<\/em><\/strong> efici\u00eancia operacional<\/em><\/strong>, a melhoria no processo de vendas<\/em><\/strong> e a melhoria na criatividade para gera\u00e7\u00e3o de conte\u00fado.<\/em><\/strong> Todavia, \u00e9 importante ressaltar que ainda h\u00e1 muita incerteza sobre custos relacionados \u00e0 ado\u00e7\u00e3o mais ampla dessas tecnologias para as empresas. Dessa forma, o driver de neg\u00f3cio redu\u00e7\u00e3o de custo<\/em><\/strong> n\u00e3o est\u00e1 diretamente associado aos primeiros casos de uso.<\/span>[\/nectar_highlighted_text][nectar_highlighted_text color_type=”gradient” highlight_color=”#b5e0ff” secondary_color=”#47a7ed” style=”regular_underline” highlight_expansion=”default” underline_thickness=”2px”]Se a estrat\u00e9gia da sua empresa envolver aloca\u00e7\u00e3o e capital para experimenta\u00e7\u00e3o e testes, nos moldes dos financiamentos para projetos de P&D, consideramos que \u00e9 hora de acelerar os casos de uso apontados no primeiro grupo.<\/span><\/i>[\/nectar_highlighted_text][nectar_highlighted_text color_type=”gradient” highlight_color=”#b5e0ff” secondary_color=”#47a7ed” style=”regular_underline” highlight_expansion=”default” underline_thickness=”2px”]Por\u00e9m, sem a estrat\u00e9gia adequada e a decis\u00e3o consciente de funding<\/em> para o tema IA Generativa, sua empresa corre o s\u00e9rio risco de alocar capital esperando um retorno imediato \u2013 o que pode n\u00e3o vir.<\/span>[\/nectar_highlighted_text][nectar_highlighted_text color_type=”gradient” highlight_color=”#b5e0ff” secondary_color=”#47a7ed” style=”regular_underline” highlight_expansion=”default” underline_thickness=”2px”]Avalie se os casos de uso s\u00e3o aderentes \u00e0s suas demandas de neg\u00f3cio e tome as decis\u00f5es conscientes em rela\u00e7\u00e3o a cada est\u00e1gio de maturidade, sabendo que por serem tecnologias novas, modelos de pre\u00e7o e estruturas de custo ainda est\u00e3o amadurecendo no mercado.<\/span>[\/nectar_highlighted_text][nectar_highlighted_text color_type=”gradient” highlight_color=”#b5e0ff” secondary_color=”#47a7ed” style=”regular_underline” highlight_expansion=”default” underline_thickness=”2px”]A Bridge & Co. atua no apoio executivo a empresas que querem entender melhor o n\u00edvel de ader\u00eancia do uso de IA Generativa <\/strong><\/i>para<\/strong><\/i> sua estrat\u00e9gia. Se o assunto te interessou, contate um dos nossos especialistas.<\/strong><\/i><\/span>[\/nectar_highlighted_text][divider line_type=”No Line”][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Extra-Color-1″ icon_family=”default_arrow” text=”FALE COM UM DOS NOSSOS ESPECIALISTAS” url=”\/contato”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ 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max_width=”100%” max_width_mobile=”default” img_link=”https:\/\/www.linkedin.com\/in\/carlosedcarvalho\/”][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”padding-3-percent” column_padding_phone=”padding-3-percent” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_cta btn_style=”see-through” heading_tag=”h4″ text_color=”#191919″ button_color=”default” button_border_thickness=”0px” link_type=”new_tab” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” ness=”0px” link_text=”Carlos Eduardo Carvalho” url=”\/artigos\/?s=Carlos+eduardo”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”fontawesome” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Extra-Color-1″ open_new_tab=”true” icon_padding=”0px” pointer_events=”all” icon_fontawesome=”fa fa-linkedin-square” url=”https:\/\/www.linkedin.com\/in\/carlosedcarvalho\/” icon_size=”30″][\/vc_column_inner][\/vc_row_inner][divider line_type=”Small Line” line_alignment=”default” line_thickness=”1″ divider_color=”default” custom_line_width=”300″][vc_column_text]Fundador e CEO da Bridge & Co., \u00e9 Engenheiro de Produ\u00e7\u00e3o e Mestre pela COPPE\/UFRJ. Possui MBA Executivo pela Funda\u00e7\u00e3o Dom Cabral e especializa\u00e7\u00e3o em Plataformas Digitais pelo MIT. \u00c9 especialista em Business Transformation com \u00eanfase em automa\u00e7\u00e3o de processos, an\u00e1lise avan\u00e7ada de dados e Intelig\u00eancia Artificial. Atua tamb\u00e9m como palestrante, autor e professor de p\u00f3s-gradua\u00e7\u00e3o em institui\u00e7\u00f5es como UFRJ, FGV e UFJF.[\/vc_column_text][divider line_type=”No Line”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”10px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#eff0f4″ scene_position=”center” top_padding=”30″ bottom_padding=”30″ left_padding_desktop=”30″ right_padding_desktop=”30″ text_color=”dark” text_align=”left” row_border_radius=”5px” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#dd3333″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”waves” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all”…<\/p>\n","protected":false},"author":6,"featured_media":20696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,476],"tags":[482],"class_list":["post-20603","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigo","category-business-oriented","tag-multisetorial"],"yoast_head":"\nCasos de uso de IA Generativa mais maduros para 2024: um guia para ajudar a priorizar seus investimentos - Bridge Insights<\/title>\n<meta name=\"description\" content=\"Descubra os casos de uso maduros da IA Generativa em 2024 e priorize seus investimentos estrategicamente. 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