Evoluindo para uma TI que possui uma lideran\u00e7a mais ativa e se engaja com as demais \u00e1reas de neg\u00f3cio, pensando solu\u00e7\u00f5es em conjunto para gerar crescimento e melhoria das opera\u00e7\u00f5es, temos uma TI engajadora<\/strong>. Nesse papel, lideran\u00e7as da TI e de outras \u00e1reas possuem um senso comum de que a \u00e1rea serve \u00e0 estrat\u00e9gia<\/a><\/span> da organiza\u00e7\u00e3o e \u00e9 poss\u00edvel contar com os servi\u00e7os tecnol\u00f3gicos para, continuamente, melhorar a empresa.<\/p>\n O \u00faltimo est\u00e1gio acontece quando a TI atua como uma \u00e1rea impulsionadora da estrat\u00e9gia da empresa.\u00a0 Isto \u00e9, o papel da TI \u00e9 visto como central para a concep\u00e7\u00e3o e a execu\u00e7\u00e3o da estrat\u00e9gia, que considera canais e produtos digitais como centro da captura e gera\u00e7\u00e3o de valor. Nesse caso, temos uma TI direcionadora. <\/strong>A lideran\u00e7a de TI n\u00e3o apenas se engaja, mas \u00e9 respeitada e vista como fonte importante de vis\u00e3o de mercado, clientes e produtos.<\/p>\n Muitos perguntam o porqu\u00ea de uma empresa ter uma TI responsiva quando grande parte do mundo fala sobre temas como Transforma\u00e7\u00e3o Digital e a 4\u00aa Revolu\u00e7\u00e3o Industrial, por exemplo. H\u00e1 algumas caracter\u00edsticas de organiza\u00e7\u00f5es que possuem \u00e1reas de TI responsivas. Cito algumas:[\/vc_column_text][divider line_type=”No Line”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-1-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color=”#f4f4f4″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”reveal-from-left” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][divider line_type=”No Line” custom_height=”10″] Por n\u00e3o ser um termo com defini\u00e7\u00e3o \u00fanica, utilizo a forma como o Gartner Group\u00ae trata o tema, por ser uma refer\u00eancia reconhecida internacionalmente no contexto de TI:[\/vc_column_text][divider line_type=”No Line”][vc_row_inner content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” el_id=”o-que-chamamos-de-transformacao-digital”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color=”#03185a” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” enable_gradient=”true” color_overlay=”#0a4dff” color_overlay_2=”#03185a” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”1″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_single_testimonial testimonial_style=”bold” text_color=”#ffffff” color=”Default” quote=”\u201cA Transforma\u00e7\u00e3o Digital pode ser entendida como um tipo de jornada digital que tem a ambi\u00e7\u00e3o de buscar novos fluxos de receita, produtos\/servi\u00e7os e modelos de neg\u00f3cios. \u00c9 buscada por empresas que precisam se adaptar a uma ind\u00fastria em ruptura ou por aquelas que querem inovar em seus mercados.\u201d\u00b9”][\/vc_column_inner][\/vc_row_inner][divider line_type=”No Line”][vc_column_text css=”.vc_custom_1681330365687{padding-right: 10% !important;}”]Se a Transforma\u00e7\u00e3o Digital \u00e9 uma jornada empresarial em busca de novos fluxos de receita, novos produtos e servi\u00e7os e novos modelos de neg\u00f3cio, fica f\u00e1cil de relacionar o tipo de posicionamento estrat\u00e9gico da TI com a probabilidade de sucesso dessa jornada. Empresas que possuem \u00e1reas de TI responsivas s\u00e3o as mais propensas a ter falhas durante iniciativas de transforma\u00e7\u00e3o. Na outra ponta, empresas que j\u00e1 possuem uma TI direcionadora conseguem capturar valor dessas iniciativas com maior agilidade e alinhamento com a estrat\u00e9gia do neg\u00f3cio.<\/p>\n L\u00edderes de \u00e1reas de TI responsivas est\u00e3o muito distantes da c\u00fapula estrat\u00e9gica da empresa. Dessa forma, n\u00e3o participam das discuss\u00f5es sobre como o neg\u00f3cio ir\u00e1 se transformar digitalmente. Em muitos casos, essas discuss\u00f5es s\u00e3o feitas por executivos n\u00e3o t\u00e9cnicos com apoio de consultorias externas, gerando uma estrat\u00e9gia de transforma\u00e7\u00e3o que a lideran\u00e7a de TI ter\u00e1 que apoiar na execu\u00e7\u00e3o.<\/p>\n Quando o cen\u00e1rio acima descrito acontece, s\u00e3o vistas algumas poss\u00edveis consequ\u00eancias:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#eff0f4″ scene_position=”center” top_padding=”4%” bottom_padding=”4%” left_padding_desktop=”2%” right_padding_desktop=”2%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” gradient_type=”default”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color=”#ffffff” background_color_opacity=”1″ background_color_hover=”#e8e9ed” background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”25028″ image_size=”medium” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”10″][nectar_highlighted_text color_type=”gradient” highlight_color=”#0a4dff” secondary_color=”#03185a” style=”full_text” highlight_expansion=”default”]Estruturas organizacionais complementares<\/em><\/span> acabam sendo criadas para conduzir o tema, mantendo a TI responsiva afastada. S\u00e3o \u00e1reas que ganham nomes como \u201cTransforma\u00e7\u00e3o Digital\u201d, \u201cDigital Business\u201d, \u201cTecnologias Digitais\u201d, dentre outras.[\/nectar_highlighted_text][\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color=”#ffffff” background_color_opacity=”1″ background_color_hover=”#e8e9ed” background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”25027″ image_size=”medium” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”10″][nectar_highlighted_text color_type=”gradient” highlight_color=”#0a4dff” secondary_color=”#03185a” style=”full_text” highlight_expansion=”default”]Em geral, essas estruturas ganham maior poder decis\u00f3rio e participa\u00e7\u00e3o nas pautas estrat\u00e9gicas<\/em><\/span>. \u00c9 pouco comum ver um ambiente colaborativo entre essa nova estrutura e a TI, aumentando o risco de rupturas pol\u00edticas, desalinhamento tecnol\u00f3gico e, em alguns casos mais extremos, sabotagem.[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color=”#ffffff” background_color_opacity=”1″ background_color_hover=”#e8e9ed” background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”25026″ image_size=”medium” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”10″][nectar_highlighted_text color_type=”gradient” highlight_color=”#0a4dff” secondary_color=”#03185a” style=”full_text” highlight_expansion=”default”]Come\u00e7am a aparecer problemas de arquitetura, dado o desalinhamento entre a nova \u00e1rea Digital e a \u00e1rea de TI<\/em><\/span>. Aspectos de integra\u00e7\u00e3o, seguran\u00e7a da informa\u00e7\u00e3o, privacidade, infraestrutura e or\u00e7amento acabam virando gargalo para o avan\u00e7o do programa de Transforma\u00e7\u00e3o Digital.[\/nectar_highlighted_text][\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color=”#ffffff” background_color_opacity=”1″ background_color_hover=”#e8e9ed” background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”25025″ image_size=”medium” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”10″][nectar_highlighted_text color_type=”gradient” highlight_color=”#0a4dff” secondary_color=”#03185a” style=”full_text” highlight_expansion=”default”]Paralelismos tecnol\u00f3gicos e de fornecedores<\/span><\/em>, coexistindo para atender projetos da TI responsiva e da Digital, come\u00e7am a gerar uma inefici\u00eancia em custos. A empresa precisa alocar mais capital pela falta de converg\u00eancia entre as pautas. Capital esse que muitas vezes \u00e9 levantado a partir de business cases pouco estruturados, que contemplam premissas falhas sobre o real ce Para que uma empresa que tenha uma TI responsiva e esteja se familiarizando com esse contexto n\u00e3o chegue a esse fim dr\u00e1stico, trago alguns pensamentos sobre o que pode ser feito para evitar o pior:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#eff0f4″ scene_position=”center” top_padding=”4%” bottom_padding=”4%” left_padding_desktop=”2%” right_padding_desktop=”2%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” gradient_type=”default”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color=”#ffffff” background_color_opacity=”1″ background_color_hover=”#e8e9ed” background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”25023″ image_size=”medium” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”10″][nectar_highlighted_text color_type=”gradient” highlight_color=”#0a4dff” secondary_color=”#03185a” style=”full_text” highlight_expansion=”default”]Realizar uma an\u00e1lise completa<\/em><\/span> sobre compet\u00eancias e habilidades da lideran\u00e7a atual da TI e avaliar sua manuten\u00e7\u00e3o com um programa de aperfei\u00e7oamento ou substitui\u00e7\u00e3o.[\/nectar_highlighted_text][\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color=”#ffffff” background_color_opacity=”1″ background_color_hover=”#e8e9ed” background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”25022″ image_size=”medium” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”10″][nectar_highlighted_text color_type=”gradient” highlight_color=”#0a4dff” secondary_color=”#03185a” style=”full_text” highlight_expansion=”default”]Mesmo distante da c\u00fapula estrat\u00e9gica, trazer a lideran\u00e7a de TI para o grupo de trabalho que ir\u00e1 discutir o tema Transforma\u00e7\u00e3o Digital desde o dia zero<\/em><\/span>. Feita a an\u00e1lise anterior de perfil, \u00e9 esperado que essa lideran\u00e7a tenha o que agregar, seja no apontamento dos gargalos atuais, seja na vis\u00e3o de riscos de integra\u00e7\u00e3o, relacionamento com o legado, dentre outros.[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color=”#ffffff” background_color_opacity=”1″ background_color_hover=”#e8e9ed” background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”25021″ image_size=”medium” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”10″][nectar_highlighted_text color_type=”gradient” highlight_color=”#0a4dff” secondary_color=”#03185a” style=”full_text” highlight_expansion=”default”]Cria\u00e7\u00e3o de Comit\u00eas Estrat\u00e9gicos de Transforma\u00e7\u00e3o Digital<\/em><\/span>. S\u00e3o entidades colegiadas que possuem representantes das \u00e1reas envolvidas para discuss\u00e3o de princ\u00edpios de arquitetura, estrat\u00e9gia de sourcing, requisitos de seguran\u00e7a da informa\u00e7\u00e3o e similares. \u00c9 importante garantir que esse comit\u00ea possua ampla representatividade.[\/nectar_highlighted_text][\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color=”#ffffff” background_color_opacity=”1″ background_color_hover=”#e8e9ed” background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”25020″ image_size=”medium” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”10″][nectar_highlighted_text color_type=”gradient” highlight_color=”#0a4dff” secondary_color=”#03185a” style=”full_text” highlight_expansion=”default”]Cria\u00e7\u00e3o do modelo de Governan\u00e7a Digital<\/a> da empresa<\/em><\/span>. Defini\u00e7\u00e3o de regras, normas m\u00ednimas de conduta e direitos decis\u00f3rios. Sejam modelos mais centralizados ou mais federados, o mais importante \u00e9 que a regra do jogo esteja clara para todos.[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”2%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”conclusao” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ text_color=”#1c1c1c” line_reveal_by_space_text_effect=”letter-reveal-bottom” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Conclus\u00e3o” font_size=”26″][\/split_line_heading][vc_column_text css=”.vc_custom_1681332114204{padding-right: 10% !important;}”]Os pontos acima s\u00e3o formas vistas nas empresas para minimizar o risco de ruptura das iniciativas de Transforma\u00e7\u00e3o Digital no cen\u00e1rio de \u00e1reas de TI responsivas. Se feitas de forma estruturada, conseguem equilibrar o jogo de poder e minimizar amea\u00e7as de integra\u00e7\u00e3o tecnol\u00f3gica.<\/p>\n No pr\u00f3ximo artigo, traremos uma an\u00e1lise sobre como a Arquitetura Empresarial pode ser uma facilitadora ou dificultadora do processo de transforma\u00e7\u00e3o nas organiza\u00e7\u00f5es.[\/vc_column_text][divider line_type=”No Line”][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Extra-Color-1″ icon_family=”default_arrow” text=”FALE COM UM DOS NOSSOS ESPECIALISTAS” url=”\/contato”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”p” text_color=”#1c1c1c” line_reveal_by_space_text_effect=”letter-reveal-bottom” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Fontes” font_size=”20″][\/split_line_heading][nectar_icon_list animate=”true” color=”default” direction=”vertical” icon_size=”small” icon_style=”border”][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1784728823803-8″ text=”Traduzido com adapta\u00e7\u00e3o de 2017 CEO Survey: CIOs Must Scale Up Digital Business“, Gartner \u00ae, 2017.” tab_id=”1784728823804-4″][\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#eff0f4″ scene_position=”center” bottom_padding=”-20%” text_color=”dark” text_align=”left” row_border_radius=”10px” row_border_radius_applies=”both” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”22942″ image_size=”full” animation_type=”entrance” animation=”Grow In” hover_animation=”zoom” alignment=”center” img_link_target=”_blank” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” img_link=”https:\/\/www.linkedin.com\/in\/carlosedcarvalho\/”][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”padding-3-percent” column_padding_phone=”padding-3-percent” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” n_phone=”default”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_cta btn_style=”see-through” heading_tag=”h4″ text_color=”#191919″ button_color=”default” button_border_thickness=”0px” link_type=”new_tab” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Carlos Eduardo C. de Carvalho” url=”https:\/\/www.bridgeconsulting.com.br\/artigos\/?s=Carlos+eduardo”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”fontawesome” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Extra-Color-1″ open_new_tab=”true” icon_padding=”0px” pointer_events=”all” icon_fontawesome=”fa fa-linkedin-square” url=”https:\/\/www.linkedin.com\/in\/carlosedcarvalho\/” icon_size=”30″][\/vc_column_inner][\/vc_row_inner][divider line_type=”Small Line” line_alignment=”default” line_thickness=”1″ divider_color=”default” custom_line_width=”300″][vc_column_text]Fundador e CEO da Bridge & Co., \u00e9 Engenheiro de Produ\u00e7\u00e3o e Mestre pela COPPE\/UFRJ. Possui MBA Executivo pela Funda\u00e7\u00e3o Dom Cabral e especializa\u00e7\u00e3o em Plataformas Digitais pelo MIT. \u00c9 especialista em Business Transformation com \u00eanfase em automa\u00e7\u00e3o de processos, an\u00e1lise avan\u00e7ada de dados e Intelig\u00eancia Artificial. Atua tamb\u00e9m como palestrante, autor e professor de p\u00f3s-gradua\u00e7\u00e3o em institui\u00e7\u00f5es como UFRJ, FGV e UFJF.<\/span>[\/vc_column_text][divider line_type=”No Line”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”extra-color-3″ animate=”yes” custom_height=”20″][divider line_type=”No Line” custom_height=”40″][split_line_heading animation_type=”line-reveal-by-space” font_style=”p” text_color=”#1c1c1c” line_reveal_by_space_text_effect=”letter-reveal-bottom” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Conte\u00fado relacionado” font_size=”20″][\/split_line_heading][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”20″ bottom_margin=”20″ column_element_spacing=”default” background_color=”#111111″ background_color_opacity=”0.6″ background_color_hover=”#3d3d3d” background_hover_color_opacity=”0.7″ background_image=”25029″ background_image_position=”center center” enable_bg_scale=”true” background_image_loading=”default” column_shadow=”small_depth” column_border_radius=”10px” column_link_target=”_self” column_position=”default” boxed=”true” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” enable_animation=”true” animation=”reveal-from-bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”minimum” border_type=”simple” column_border_width=”none” gradient_type=”default”][vc_row_inner equal_height=”yes” content_placement=”bottom” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_blank” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line”][nectar_btn size=”small” open_new_tab=”true” button_style=”see-through-3″ color_override=”#ffffff” hover_text_color_override=”#ffffff” icon_family=”none” el_class=”\u2022 external-button-1″ text=”Blog” url=”https:\/\/www.youtube.com\/@bridge__co”][nectar_cta btn_style=”see-through” heading_tag=”h3″ text_color=”#ffffff” button_color=”default” button_border_thickness=”0px” link_type=”new_tab” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Por que muitas iniciativas de Transforma\u00e7\u00e3o Digital est\u00e3o falhando? 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\nn\u00e1rio da empresa.[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][\/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color=”#ffffff” background_color_opacity=”1″ background_color_hover=”#e8e9ed” background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][image_with_animation image_url=”25024″ image_size=”medium” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”10″][nectar_highlighted_text color_type=”gradient” highlight_color=”#0a4dff” secondary_color=”#03185a” style=”full_text” highlight_expansion=”default”]Quest\u00f5es de governan\u00e7a se tornam cr\u00edticas<\/em><\/span>. Iniciativas paralelas de transforma\u00e7\u00e3o nascem em diferentes \u00e1reas, decis\u00f5es divergentes impactam o modelo de arquitetura de dados e de infraestrutura em vigor, aspectos de seguran\u00e7a da informa\u00e7\u00e3o e privacidade se tornam cr\u00edticos e a empresa come\u00e7a a sentir que todos est\u00e3o tentando remar, mas para nortes diferentes.[\/nectar_highlighted_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”2%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”como-minimizar-o-risco-de-ruptura-das-iniciativas-de-transformacao-digital” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1681332026065{padding-right: 10% !important;}”]Nesses casos, \u00e9 comum vermos projetos que n\u00e3o conseguem ser entregues. Ou s\u00e3o entregues bem distante dos alvos estrat\u00e9gicos iniciais, n\u00e3o conseguindo capturar o valor previsto. A empresa gasta muita energia na tentativa de coordena\u00e7\u00e3o interna das agendas digitais e olha pouco para o cliente e para as mudan\u00e7as na jornada de consumo. Um \u00faltimo ato, visto naqueles casos em que a sequ\u00eancia de problemas foi de grande impacto, \u00e9 o cancelamento ou adiamento de programas inteiros de transforma\u00e7\u00e3o, com eventual encerramento de opera\u00e7\u00f5es ou desmembramento de \u00e1reas inteiras.<\/p>\n