{"id":17579,"date":"2016-05-12T18:00:05","date_gmt":"2016-05-12T21:00:05","guid":{"rendered":"http:\/\/www.bridgeconsulting.com.br\/?p=2055"},"modified":"2026-05-05T09:14:32","modified_gmt":"2026-05-05T12:14:32","slug":"data-discovery-alterando-a-relacao-ti-x-negocio","status":"publish","type":"post","link":"https:\/\/www.bridgeconsulting.com.br\/artigos\/data-discovery-alterando-a-relacao-ti-x-negocio\/","title":{"rendered":"Data Discovery alterando a rela\u00e7\u00e3o TI x Neg\u00f3cio"},"content":{"rendered":"<p>A atual din\u00e2mica de neg\u00f3cios exige decis\u00f5es cada vez mais r\u00e1pidas para responder aos problemas e oportunidades que surgem no dia a dia. Por\u00e9m, para a grande maioria dos casos, o volume de dados a ser analisado \u00e9 extenso e a aus\u00eancia de <em>dashboards<\/em>, ferramentas e <em>know-how<\/em> para analis\u00e1-los prejudica a obten\u00e7\u00e3o de respostas na velocidade que a organiza\u00e7\u00e3o demanda.<\/p>\n<p>O problema n\u00e3o \u00e9 a inexist\u00eancia de dados e, sim, o acesso e manipula\u00e7\u00e3o dos dados. Na maioria das vezes, o tratamento dos dados requer <em>queries<\/em>, f\u00f3rmulas intermin\u00e1veis no Excel ou m\u00e9todos ainda mais complexos. Tudo isso, acaba desestimulando o usu\u00e1rio a aderir \u00e0s principais ferramentas de Business Intelligence (BI).<\/p>\n<p>Um conceito relacionado ao cen\u00e1rio acima que vem sendo discutido e explorado recentemente \u00e9 o <em>Data Discovery<\/em>. De acordo com Jo\u00e3o Tapadinhas, Diretor de Pesquisas do Gartner:<\/p>\n<p>\u201c<em>Data Discovery<\/em> est\u00e1 preenchendo a lacuna entre BI e <em>analytics <\/em>avan\u00e7ado permitindo que usu\u00e1rios de neg\u00f3cios construam seus pr\u00f3prios <em>insights<\/em>\u201d.<\/p>\n<p><em>Data Discovery <\/em>consiste em uma estrutura de BI que permite o acesso e explora\u00e7\u00e3o de dados a partir de m\u00faltiplas fontes, permitindo an\u00e1lises interativas. Em termos mais pr\u00e1ticos, com ferramentas de <em>Data Discovery <\/em>voc\u00ea pode acessar todos os dados presentes nos seus mais diversos bancos de BI (podendo us\u00e1-los separadamente ou juntos) e ter a possibilidade de montar diretamente na ferramenta as suas an\u00e1lises, usando os gr\u00e1ficos, tabelas, mapas, entre outras visualiza\u00e7\u00f5es gr\u00e1ficas que a sua ferramenta disponibilizar. Na figura abaixo, \u00e9 poss\u00edvel ver um exemplo de <em>dashboard<\/em> de uma ferramenta de grande uso de mercado.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/bridgeconsulting.com.br\/wp-content\/uploads\/2016\/05\/figuraponzo1.png\" alt=\"Dashboard na ferramenta Tableau\" width=\"725\" height=\"348\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">Figura 1: Dashboard na ferramenta Tableau.Fonte: www.fontesistemas.com.br<\/p>\n<p>Segundo Gartner, <em>Data Discovery <\/em>se tornou uma arquitetura <em>mainstream <\/em>em 2012, fato que se confirma pela disposi\u00e7\u00e3o do seu mais atual <strong>\u201cQuadrante M\u00e1gico de Plataformas de BI e <em>Analytics<\/em>\u201d<\/strong> (Figura 2). Neste, players que possuem plataformas voltadas para <em>Data Discovery<\/em>, como Tableau e Qlik, est\u00e3o posicionados como l\u00edderes de mercado. Tamb\u00e9m vale destacar a aus\u00eancia da Oracle na ilustra\u00e7\u00e3o, dado que a mesma possui foco no BI tradicional e est\u00e1 apenas iniciando uma nova solu\u00e7\u00e3o de <em>Data Discovery<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/bridgeconsulting.com.br\/wp-content\/uploads\/2016\/05\/figuraponzo2.png\" alt=\"Gartner 2016 BI and Analytics Magic Quadrant\" width=\"645\" height=\"646\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">Figura 2: Gartner 2016 BI and Analytics Magic Quadrant<\/p>\n<p>Com esse movimento do setor, os pap\u00e9is e responsabilidades se alteram. Antes a \u00e1rea de BI era respons\u00e1vel por disponibilizar e estruturar dados, oferecendo <em>dashboards<\/em> e an\u00e1lises para que os analistas de neg\u00f3cio pudessem interpret\u00e1-los e planejar a\u00e7\u00f5es de acordo com cen\u00e1rio apresentado. Agora, por\u00e9m, a \u00e1rea de BI passa a ter um papel ligado muito mais \u00e0 disponibiliza\u00e7\u00e3o e governan\u00e7a dos dados, permitindo que os usu\u00e1rios de neg\u00f3cio construam seus pr\u00f3prios <em>insights<\/em>, em teoria melhor conectados com o neg\u00f3cio.<\/p>\n<p>Entre os dois extremos, surge um novo papel, o do <em>Citizen Data Scientist<\/em>, definido como a pessoa que desenvolve modelos que alavancam an\u00e1lises preditivas e prescritivas, tendo, por\u00e9m, a principal fun\u00e7\u00e3o fora do campo de an\u00e1lise e estat\u00edstica, podendo atuar na \u00e1rea de neg\u00f3cios ou na \u00e1rea de BI\/TI. A figura 3 ilustra como se posiciona o <em>Citizen Data Scientist<\/em> entre o analista de neg\u00f3cios e o cientista de dados tradicional. Este posicionamento o define como um profissional que possui vis\u00e3o de neg\u00f3cios, sendo capaz de entregar valor ao neg\u00f3cio com suas an\u00e1lises, e ao mesmo tempo deter o conhecimento de dados, sendo capaz de acessar e conectar dados na constru\u00e7\u00e3o de suas an\u00e1lises.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/bridgeconsulting.com.br\/wp-content\/uploads\/2016\/05\/figuraponzo3.png\" alt=\"Posicionamento do Cientista de Dados Cidad\u00e3o\" width=\"1191\" height=\"504\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">Figura 3: Posicionamento do Cientista de Dados Cidad\u00e3o (Fonte: Gartner 2016)<\/p>\n<p>Atualmente, a Bridge Consulting possui c\u00e9lulas dentro de empresas de grande porte respons\u00e1veis por conectar a TI ao neg\u00f3cio, acessando as informa\u00e7\u00f5es provenientes de TI e gerando informa\u00e7\u00f5es de valor para o neg\u00f3cio que embasam a tomada de decis\u00e3o. Dentro dessa atua\u00e7\u00e3o, nossos consultores j\u00e1 est\u00e3o participando de discuss\u00f5es acerca da necessidade de ferramentas de Data Discovery e do papel do <em>Citizen Data Scientist<\/em>. E a sua empresa? Sabe o valor dessas ferramentas para alterar a rela\u00e7\u00e3o TI e Neg\u00f3cio?<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A atual din\u00e2mica de neg\u00f3cios exige decis\u00f5es cada vez mais r\u00e1pidas para responder aos problemas e oportunidades que surgem no dia a dia. Por\u00e9m, para a grande maioria dos casos,&#8230;<\/p>\n","protected":false},"author":6,"featured_media":10510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-17579","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Data Discovery alterando a rela\u00e7\u00e3o TI x Neg\u00f3cio - Bridge Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bridgeconsulting.com.br\/artigos\/data-discovery-alterando-a-relacao-ti-x-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Discovery alterando a rela\u00e7\u00e3o TI x Neg\u00f3cio\" \/>\n<meta property=\"og:description\" content=\"A atual din\u00e2mica de neg\u00f3cios exige decis\u00f5es cada vez mais r\u00e1pidas para responder aos problemas e oportunidades que surgem no dia a dia. 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