{"id":15706,"date":"2021-01-13T15:39:23","date_gmt":"2021-01-13T18:39:23","guid":{"rendered":"https:\/\/bridgeconsulting.com.br\/insights\/?p=15706"},"modified":"2026-05-05T09:14:10","modified_gmt":"2026-05-05T12:14:10","slug":"tendencias-digitais-para-2021-transformacoes-em-tempos-de-incerteza","status":"publish","type":"post","link":"https:\/\/www.bridgeconsulting.com.br\/artigos\/tendencias-digitais-para-2021-transformacoes-em-tempos-de-incerteza\/","title":{"rendered":"Tend\u00eancias digitais para 2021: transforma\u00e7\u00f5es em tempos de incerteza"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]Em um cen\u00e1rio de ampla incerteza, projetar tend\u00eancias se torna uma atividade arriscada. O mundo passa por grandes mudan\u00e7as estruturais e, estando no epicentro dessas transforma\u00e7\u00f5es, uma densa neblina atrapalha a visibilidade de m\u00e9dio e longo prazo.<\/p>\n<p>Este ser\u00e1 o ano de combate \u00e0 pandemia da COVID-19. A corrida contra o rel\u00f3gio para vacina\u00e7\u00e3o em massa j\u00e1 est\u00e1 provocando um grande desequil\u00edbrio na cadeia global de suprimentos e acentua mais ainda as desigualdades socioecon\u00f4micas. Soma-se a isso um alto grau de incerteza em rela\u00e7\u00e3o \u00e0 possibilidade de muta\u00e7\u00e3o do v\u00edrus e \u00e0 capacidade das vacinas darem conta dessas varia\u00e7\u00f5es. Quando \u00e9 estimado que o mundo estar\u00e1 vacinado em larga escala? Nenhuma previs\u00e3o \u00e9 confi\u00e1vel.<\/p>\n<p>Por outro lado, no contexto pol\u00edtico, a grande instabilidade gerada pelo processo eleitoral norte-americano abala a cren\u00e7a democr\u00e1tica em todo o mundo. Os recentes epis\u00f3dios de invas\u00e3o ao Capit\u00f3lio d\u00e3o sinais e est\u00edmulos a outras na\u00e7\u00f5es a questionarem suas institui\u00e7\u00f5es e alimentam um perigoso calor radical e nacionalista. Para mercados financeiros e para o processo global de neg\u00f3cios, tais instabilidades aumentam riscos e desestimulam a atividade econ\u00f4mica.<\/p>\n<p>As quest\u00f5es clim\u00e1ticas, que t\u00eam recebido menos aten\u00e7\u00e3o do que deveriam, representam o terceiro vetor de incerteza que deve estar no radar das organiza\u00e7\u00f5es. Altera\u00e7\u00f5es na temperatura global, somadas a fortes eventos clim\u00e1ticos, se tornam cada vez mais amea\u00e7as para organiza\u00e7\u00f5es ao redor do mundo.[\/vc_column_text][image_with_animation image_url=&#8221;15764&#8243; alignment=&#8221;center&#8221; animation=&#8221;Fade In From Bottom&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221; margin_top=&#8221;20&#8243; margin_bottom=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1610571659657{padding-top: -20px !important;}&#8221;]\n<div style=\"text-align: center;\"><span style=\"color: #adadad;\">Bridge &amp; Co. (2021)<\/span><\/div>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1610653984634{padding-top: 20px !important;}&#8221;]Nesse contexto, as tend\u00eancias aqui apresentadas tratam de mudan\u00e7as tecnol\u00f3gicas que podem auxiliar pessoas e organiza\u00e7\u00f5es a estarem mais preparadas para o cen\u00e1rio incerto que se apresenta a nossa frente. Tais avan\u00e7os ser\u00e3o divididos em tr\u00eas eixos, representando os avan\u00e7os em <strong>tecnologia<\/strong> em si, nas <strong>organiza\u00e7\u00f5es<\/strong> e na vida das <strong>pessoas<\/strong>:[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;10&#8243; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;15767&#8243; alignment=&#8221;center&#8221; animation=&#8221;Fade In From Bottom&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;10&#8243; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_gradient_text heading_tag=&#8221;h2&#8243; color=&#8221;extra-color-gradient-1&#8243; gradient_direction=&#8221;horizontal&#8221; text=&#8221;An\u00e1lise sobre o cen\u00e1rio empresarial brasileiro&#8221;][vc_column_text]Projeta-se uma cont\u00ednua e crescente ado\u00e7\u00e3o de tecnologias de hiperautoma\u00e7\u00e3o. Estas s\u00e3o vistas como os motores centrais do processo de transforma\u00e7\u00e3o digital, uma vez que possibilitam a redu\u00e7\u00e3o de custos operacionais e a migra\u00e7\u00e3o das tarefas meramente repetitivas e transacionais para rob\u00f4s inteligentes que interagem com outras tecnologias da empresa. O Gartner\u00ae prev\u00ea que at\u00e9 2024, 70% das grandes empresas ter\u00e3o ao menos 70 iniciativas de hiperautoma\u00e7\u00e3o em vigor, demandando esfor\u00e7os de governan\u00e7a para viabilizar estabilidade.<\/p>\n<p>Com a expans\u00e3o e democratiza\u00e7\u00e3o do uso de tecnologias de Intelig\u00eancia Artificial, processos anal\u00edticos e decis\u00f3rios migram para um novo patamar. Gestores ganham uma capacidade expandida de ver al\u00e9m do que seus tradicionais relat\u00f3rios e an\u00e1lises de cen\u00e1rio permitem. A pulveriza\u00e7\u00e3o de IA para as bordas, isto \u00e9, para dentro de m\u00e1quinas industriais do ch\u00e3o de f\u00e1brica e para sistemas de informa\u00e7\u00e3o, permite que os benef\u00edcios possam ser colhidos em maior escala a partir de agora. Bernard Marr, que escreve sobre Tecnologia na Forbes.com, aponta que a migra\u00e7\u00e3o cada vez maior para servi\u00e7os on-line trar\u00e1 um amplo espa\u00e7o para tecnologias de IA identificarem padr\u00f5es de consumo e h\u00e1bitos de utiliza\u00e7\u00e3o de servi\u00e7os digitais, gerando capacidade de customiza\u00e7\u00e3o e direcionamento de ofertas como nunca vimos antes.<\/p>\n<p>Tecnologias 5G ainda ser\u00e3o raras em 2021 para o contexto brasileiro, por\u00e9m esse pode ser um ano de experimenta\u00e7\u00e3o e de planejamento dos investimentos e projetos necess\u00e1rios para usufruir dessa nova tecnologia disruptiva nos pr\u00f3ximos anos. Empresas com atua\u00e7\u00e3o internacional devem monitorar os constantes avan\u00e7os principalmente em pa\u00edses como China e Estados Unidos, que lideram a disputa pelo pioneirismo nesta \u00e1rea.<\/p>\n<p>Com o processo de digitaliza\u00e7\u00e3o acelerado e volumes cada vez maiores de servi\u00e7os migrados para nuvem, torna-se mais cr\u00edtico projetar arquiteturas digitais resilientes, com baixa lat\u00eancia e alta garantia de continuidade operacional. Nessa linha, desenhos de nuvem distribu\u00edda passam a se tornar mais relevantes, buscando redu\u00e7\u00e3o de riscos de ruptura dos servi\u00e7os.<\/p>\n<p>A migra\u00e7\u00e3o da for\u00e7a de trabalho para o home office trouxe um novo paradigma para profissionais de seguran\u00e7a da informa\u00e7\u00e3o. Novos per\u00edmetros de prote\u00e7\u00e3o precisar\u00e3o ser criados, na medida em que as pessoas passar\u00e3o a trabalhar mais de suas casas a partir de agora. Novos cuidados precisar\u00e3o ser definidos em rela\u00e7\u00e3o \u00e0 gest\u00e3o de identidade, seguran\u00e7a dos endpoints, autentica\u00e7\u00f5es seguras, dentre outros aspectos.<\/p>\n<p>Por fim, com a vig\u00eancia da Lei Geral de Prote\u00e7\u00e3o de Dados (LGPD) em territ\u00f3rio nacional e com a j\u00e1 estabelecida GPDR (General Data Protection Regulation) europeia, a obrigatoriedade de tratar a privacidade de dados como tema estrat\u00e9gico impulsionar\u00e1 grandes investimentos em adequa\u00e7\u00e3o e garantia de conformidade para empresas de todos os portes e ind\u00fastrias.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; top_padding=&#8221;10&#8243; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_gradient_text heading_tag=&#8221;h2&#8243; color=&#8221;extra-color-gradient-1&#8243; gradient_direction=&#8221;horizontal&#8221; text=&#8221;Recomenda\u00e7\u00f5es finais para o cen\u00e1rio de incerteza&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;default&#8221; top_padding=&#8221;20&#8243; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/12&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/12&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;15741&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column_inner][vc_column_inner enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;9\/12&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<ul>\n<li><strong>Prontid\u00e3o digital \u00e9 mandat\u00f3ria<\/strong>: a capacidade de uma empresa operar no mundo digital envolve possuir uma arquitetura de servi\u00e7os componentizados, estrat\u00e9gia de uso de computa\u00e7\u00e3o em nuvem e processos automatizados.<strong>\u00a0<\/strong><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/12&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;Small Line&#8221; line_alignment=&#8221;center&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221; animate=&#8221;yes&#8221; custom_height=&#8221;10&#8243; delay=&#8221;300&#8243; custom_line_width=&#8221;750&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;default&#8221; top_padding=&#8221;20&#8243; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/12&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/12&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;15739&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column_inner][vc_column_inner enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;9\/12&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<ul>\n<li><strong>Trabalhe de qualquer lugar ser\u00e1 a regra: <\/strong>pessoas e empresas aprenderam que grande parte das fun\u00e7\u00f5es empresariais pode ser feita remotamente. Isso impulsionar\u00e1 um movimento de migra\u00e7\u00e3o para fora do eixo urbano tradicional e reduzir\u00e1 a necessidade de manuten\u00e7\u00e3o dos elevados custos com escrit\u00f3rios e instala\u00e7\u00f5es.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/12&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;Small Line&#8221; line_alignment=&#8221;center&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221; animate=&#8221;yes&#8221; custom_height=&#8221;10&#8243; delay=&#8221;300&#8243; custom_line_width=&#8221;750&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;default&#8221; top_padding=&#8221;20&#8243; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/12&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/12&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;15742&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column_inner][vc_column_inner enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;9\/12&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<ul>\n<li><strong>A guerra por talentos ir\u00e1 piorar: <\/strong>o mundo forma menos profissionais tecnicamente qualificados do que \u00e9 demandado pelas iniciativas de transforma\u00e7\u00e3o digital. Isso est\u00e1 provocando uma guerra global por talentos. Olhar apenas mercados locais n\u00e3o ser\u00e1 suficiente. Empresas est\u00e3o buscando profissionais de diversos pa\u00edses para compor sua for\u00e7a de trabalho digital remota.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/12&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;Small Line&#8221; line_alignment=&#8221;center&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221; animate=&#8221;yes&#8221; custom_height=&#8221;10&#8243; delay=&#8221;300&#8243; custom_line_width=&#8221;750&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;default&#8221; top_padding=&#8221;20&#8243; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/12&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/12&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;15740&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column_inner][vc_column_inner enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;9\/12&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<ul>\n<li><strong>Menos produtos, mais servi\u00e7os:<\/strong> impulsionados por diversas for\u00e7as, tais quais a tem\u00e1tica de sustentabilidade e os novos modelos de neg\u00f3cio digitais, empresas tradicionais j\u00e1 come\u00e7aram uma migra\u00e7\u00e3o do tradicional modelo de venda de produtos para aluguel de servi\u00e7os. Receita recorrente \u00e9 o novo ouro nessa transforma\u00e7\u00e3o.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/12&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;Small Line&#8221; line_alignment=&#8221;center&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221; animate=&#8221;yes&#8221; custom_height=&#8221;10&#8243; delay=&#8221;300&#8243; custom_line_width=&#8221;750&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;default&#8221; top_padding=&#8221;20&#8243; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/12&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/12&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;15738&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column_inner][vc_column_inner enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;9\/12&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<ul>\n<li><strong>Agilidade ou morte: <\/strong>estando no centro do furac\u00e3o, empresas que n\u00e3o possuem agilidade incorporada \u00e0 sua cultura e ao seu processo decis\u00f3rio est\u00e3o perdendo for\u00e7a para aquelas que ajustam suas estrat\u00e9gias prontamente e se antecipam em rela\u00e7\u00e3o \u00e0s mudan\u00e7as do padr\u00e3o de consumo.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/12&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1610561899974{padding-top: 20px !important;}&#8221;]Conte com os especialistas da Bridge &amp; Co. caso queira aprofundar mais em an\u00e1lises de impacto de tais tend\u00eancias em sua estrat\u00e9gia.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1610571878442{padding-top: 20px !important;}&#8221;]<strong>Fontes:<\/strong><\/p>\n<p>Gartner: <a href=\"https:\/\/www.gartner.com\/en\/publications\/top-tech-trends-2021\">Top Strategic Technology Trends for 2021 | Gartner<\/a><\/p>\n<p>Forbes: <a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2020\/09\/14\/the-5-biggest-technology-trends-in-2021-everyone-must-get-ready-for-now\/?sh=ab5e4bd1b828\">The 5 Biggest Technology Trends In 2021 Everyone Must Get Ready For Now (forbes.com)<\/a><\/p>\n<p>Forbes: <a href=\"https:\/\/www.forbes.com\/sites\/danielnewman\/2020\/09\/21\/top-10-digital-transformation-trends-for-2021\/?sh=4d480990c6f4\">Top 10 Digital Transformation Trends For 2021 (forbes.com)<\/a><\/p>\n<p>Bain &amp; Co.: <a href=\"https:\/\/www.bain.com\/insights\/ten-technology-trends-moving-into-2021\/\">https:\/\/www.bain.com\/insights\/ten-technology-trends-moving-into-2021\/<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;14450&#8243; alignment=&#8221;&#8221; animation=&#8221;None&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; max_width=&#8221;100%&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;5\/6&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<a href=\"https:\/\/www.linkedin.com\/in\/carlosedcarvalho\/\"><strong>Carlos Eduardo Carvalho<\/strong><\/a> \u00e9 s\u00f3cio-diretor e l\u00edder de governan\u00e7a de TI e ITSM da <a href=\"https:\/\/bridgeconsulting.com.br\/sobre\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\">Bridge &amp; Co.<\/a>\u00a0\u00c9 mestre em Engenharia de Produ\u00e7\u00e3o pela COPPE\/UFRJ, auditor ISO 20.000, certificado ITIL Expert e CGEIT, entre outras. \u00c9 professor de p\u00f3s-gradua\u00e7\u00e3o em Estrat\u00e9gia e Governan\u00e7a de TI em institui\u00e7\u00f5es como UFRJ, UFJF e FGV. Possui experi\u00eancia em projetos de grande porte de transforma\u00e7\u00e3o digital, desenho organizacional de \u00e1reas de TI e elabora\u00e7\u00e3o de processos or\u00e7ament\u00e1rios para Tecnologia da Informa\u00e7\u00e3o.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]Em um cen\u00e1rio de ampla incerteza, projetar tend\u00eancias se torna&#8230;<\/p>\n","protected":false},"author":6,"featured_media":15776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-15706","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tend\u00eancias para Transforma\u00e7\u00e3o Digital em cen\u00e1rio de incerteza<\/title>\n<meta name=\"description\" content=\"As tend\u00eancias aqui apresentadas tratam de mudan\u00e7as tecnol\u00f3gicas que podem auxiliar pessoas e organiza\u00e7\u00f5es a estarem mais 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