{"id":15063,"date":"2020-06-24T18:02:00","date_gmt":"2020-06-24T21:02:00","guid":{"rendered":"https:\/\/bridgeconsulting.com.br\/insights\/?p=15063"},"modified":"2026-05-05T09:14:11","modified_gmt":"2026-05-05T12:14:11","slug":"oqueehiperautomacao","status":"publish","type":"post","link":"https:\/\/www.bridgeconsulting.com.br\/artigos\/oqueehiperautomacao\/","title":{"rendered":"Hiperautoma\u00e7\u00e3o: a intelig\u00eancia no centro da automa\u00e7\u00e3o"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]A digitaliza\u00e7\u00e3o de neg\u00f3cios ainda \u00e9 um dos principais temas discutidos nas organiza\u00e7\u00f5es como forma de diferencia\u00e7\u00e3o competitiva. Sua aplica\u00e7\u00e3o vai desde a utiliza\u00e7\u00e3o de tecnologias para melhoria de performance dos processos at\u00e9 a transforma\u00e7\u00e3o completa do neg\u00f3cio com solu\u00e7\u00f5es digitais.<\/p>\n<p>Somado a esse cen\u00e1rio, em contextos de crise, a transforma\u00e7\u00e3o digital e a digitaliza\u00e7\u00e3o t\u00eam sido ainda mais impulsionadas como uma quest\u00e3o de sobreviv\u00eancia para muitas empresas. Diminuir a depend\u00eancia de determinadas atividades serem realizadas somente por humanos, gerar mobilidade e adaptar a forma como os neg\u00f3cios s\u00e3o feitos tornaram-se temas priorit\u00e1rios para as empresas diante do contexto vivenciado atualmente.<\/p>\n<p>Nesse sentido, em linha \u00e0s previs\u00f5es apresentadas pelo Gartner (<em>Gartner Top 10 Strategic Technology Trends for 2020<\/em>, 2019) refor\u00e7amos que o uso de tecnologias combinadas para a digitaliza\u00e7\u00e3o dos neg\u00f3cios<strong> ser\u00e1 um dos principais caminhos para alavancar o retorno esperado com os investimentos em automa\u00e7\u00e3o.<\/strong><\/p>\n<p>Esse desafio <strong>de orquestrar diversas tecnologias para, de maneira combinada, atingir novos patamares de efic\u00e1cia no processo de digitaliza\u00e7\u00e3o<\/strong> \u00e9 introduzido por um novo conceito conhecido como hiperautoma\u00e7\u00e3o.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_gradient_text heading_tag=&#8221;h2&#8243; color=&#8221;extra-color-gradient-1&#8243; gradient_direction=&#8221;horizontal&#8221; text=&#8221;O que \u00e9 a Hiperautoma\u00e7\u00e3o?&#8221;][vc_column_text]A hiperautoma\u00e7\u00e3o refere-se n\u00e3o apenas \u00e0 amplitude de ferramentas, mas tamb\u00e9m a todas as etapas da pr\u00f3pria automa\u00e7\u00e3o (descobrir, analisar, projetar, automatizar, medir, monitorar e reavaliar), \u00e0 estrutura organizacional e \u00e0 forma como alguns assuntos s\u00e3o tratados nas empresas.<\/p>\n<p>Diferente da abordagem tradicional para automa\u00e7\u00f5es, o conceito da hiperautoma\u00e7\u00e3o tem como premissa o uso combinado de tecnologias para execu\u00e7\u00e3o de tarefas que originalmente exigiam alguma forma de julgamento ou a\u00e7\u00e3o humana e que, na maioria das situa\u00e7\u00f5es, ficavam de fora do escopo da automa\u00e7\u00e3o tradicional, demandando envolvimento humano.<\/p>\n<p>Portanto, essa nova forma de automatizar processos defende que automa\u00e7\u00f5es isoladas sejam substitu\u00eddas por uma plataforma integrada com diferentes tecnologias com fun\u00e7\u00f5es complementares, evoluindo para um n\u00edvel capaz de substituir capacidades humanas mais sofisticadas por m\u00e1quinas. Quando citamos \u201ccapacidades humanas\u201d nos referimos, principalmente, \u00e0s capacidades de aprendizado, julgamento e tomada de decis\u00e3o.[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;10&#8243; bottom_margin=&#8221;10&#8243; column_element_spacing=&#8221;default&#8221; background_color=&#8221;#f5f5f5&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h6><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14392 alignnone\" style=\"font-size: 10.72px; color: #808080;\" src=\"\/wp-content\/uploads\/2020\/02\/Ativo-1@0.5x.png\" alt=\"Aspas\" width=\"24\" height=\"23\" \/><\/h6>\n<h6 style=\"text-align: left;\">Como nenhuma ferramenta isolada pode substituir humanos, a hiperautoma\u00e7\u00e3o hoje envolve uma combina\u00e7\u00e3o de ferramentas, incluindo Automa\u00e7\u00e3o de Processo Rob\u00f3tico (RPA, sigla em ingl\u00eas), Software de Gerenciamento de Neg\u00f3cios Inteligente (iBPMS, sigla em ingl\u00eas) e Intelig\u00eancia Artificial (IA), com o objetivo de tomar decis\u00f5es cada vez mais orientadas por IA.<\/h6>\n<h6><span style=\"color: #808080;\">\u2013 (Gartner Top 10 Strategic Technology Trends for 2020, 2019 )<\/span><\/h6>\n<h6><\/h6>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;10&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_gradient_text heading_tag=&#8221;h2&#8243; color=&#8221;extra-color-gradient-1&#8243; gradient_direction=&#8221;horizontal&#8221; text=&#8221;Quais s\u00e3o os habilitadores para hiperautoma\u00e7\u00e3o?&#8221; margin_bottom=&#8221;20&#8243;][vc_column_text css=&#8221;.vc_custom_1593031310813{padding-bottom: 20px !important;}&#8221;]Buscando apoiar as empresas no entendimento dos principais aspectos que as habilitam a tratarem o tema, apresentamos alguns pontos de aten\u00e7\u00e3o e aspectos que devem ser considerados:[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color=&#8221;#f7f7f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;15098&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_custom_heading text=&#8221;Nova abordagem para entendimento dos desafios:&#8221; font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text]A abordagem de automa\u00e7\u00e3o, focada no uso de tecnologias em busca do tratamento de algum desafio isolado de neg\u00f3cio, tem dificultado o crescimento das reais capacidades de automa\u00e7\u00e3o j\u00e1 presentes no mercado. <strong>A hiperautoma\u00e7\u00e3o requer a sele\u00e7\u00e3o das ferramentas e tecnologias certas, de maneira combinada, para o desafio em quest\u00e3o.<\/strong> Compreender a variedade de mecanismos de automa\u00e7\u00e3o, como eles se relacionam entre si e com os desafios de neg\u00f3cio, e como s\u00e3o coordenados em prol de um resultado, \u00e9 um dos principais focos da hiperautoma\u00e7\u00e3o.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color=&#8221;#f7f7f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;15097&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_custom_heading text=&#8221;Arquiteturas \u00c1geis:&#8221; font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text]A capacidade de transforma\u00e7\u00e3o do neg\u00f3cio gerada pela hiperautoma\u00e7\u00e3o demanda que a empresa possua uma estrutura \u00e1gil para responder \u00e0s mudan\u00e7as e transforma\u00e7\u00f5es dos seus cen\u00e1rios externos e internos. A capacidade de identificar novas oportunidades em seu neg\u00f3cio e ter agilidade para combinar diferentes solu\u00e7\u00f5es em prol do resultado esperado \u00e9 um dos grandes diferenciais da hiperautoma\u00e7\u00e3o frente \u00e0 automa\u00e7\u00e3o tradicional.<\/p>\n<p>Portanto, ao colocarmos a tecnologia no centro das transforma\u00e7\u00f5es do neg\u00f3cio, \u00e9 importante que <strong>o conceito de <a href=\"https:\/\/bit.ly\/2zZgZyr\">agilidade<\/a><\/strong><strong> deixe de ser um tema de Tecnologia da Informa\u00e7\u00e3o e passe a ser tratado como um tema de neg\u00f3cio<\/strong>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color=&#8221;#f7f7f7&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;5px&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;15099&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_custom_heading text=&#8221;Governan\u00e7a de TI:&#8221; font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_column_text]Para atender ao novo contexto apresentado, \u00e9 importante que a empresa tenha uma <a href=\"\/avalie-a-maturidade-da-sua-governanca-de-dados-antes-de-avancar-com-estrategias-de-data-analytics\/\">governan\u00e7a<\/a> capaz de direcion\u00e1-la no caminho correto, <strong>apontando mudan\u00e7as de forma \u00e1gil, conduzindo as pr\u00e1ticas de gest\u00e3o dos novos recursos tecnol\u00f3gicos e engajando pessoas em dire\u00e7\u00e3o a mudan\u00e7as organizacionais disruptivas<\/strong>. Para tal, sugerimos que as empresas adotem alguns conceitos mais modernos de governan\u00e7a para que a hiperautoma\u00e7\u00e3o traga os resultados esperados, como:[\/vc_column_text][image_with_animation image_url=&#8221;15076&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;5px&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;50%&#8221; max_width_mobile=&#8221;default&#8221; margin_top=&#8221;30&#8243; margin_bottom=&#8221;10&#8243;][vc_column_text]\n<h6 style=\"text-align: center;\"><span style=\"color: #808080;\">Fonte: Bridge &amp; Co., 2020.<\/span><\/h6>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;10&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_gradient_text heading_tag=&#8221;h2&#8243; color=&#8221;extra-color-gradient-1&#8243; gradient_direction=&#8221;horizontal&#8221; text=&#8221;Conclus\u00e3o&#8221;][vc_column_text]A hiperautoma\u00e7\u00e3o pode ser aplicada buscando diferentes ganhos e objetivos de neg\u00f3cio, permitindo que a empresa estabele\u00e7a um plano de transforma\u00e7\u00e3o digital mais maduro. Al\u00e9m disso, ajuda a direcionar temas importantes, como: DigitalOps, que habilita a organiza\u00e7\u00e3o em uma opera\u00e7\u00e3o digital, reduz custo e aumenta performance de seus processos internos; Customer &amp; Employee Experience, colocando clientes e funcion\u00e1rios no centro das decis\u00f5es e conhecendo toda sua jornada com a marca; e Digital Twins, permitindo que a empresa crie um modelo de simula\u00e7\u00e3o digital de sua organiza\u00e7\u00e3o, fornecendo uma estrutura contextual para os processos de neg\u00f3cios e modelos de decis\u00e3o.<\/p>\n<p>A hiperautoma\u00e7\u00e3o, portanto, estabelece um ecossistema de ferramentas, tecnologias, pr\u00e1ticas, estrat\u00e9gias e pessoas que, <strong>juntas e de maneira integrada, criam uma organiza\u00e7\u00e3o inteligente, \u00e1gil e orientada a dados<\/strong>.<\/p>\n<p>Quer saber mais sobre hiperautoma\u00e7\u00e3o e nossas solu\u00e7\u00f5es de software e servi\u00e7os tecnol\u00f3gicos? Agende um hor\u00e1rio com um de nossos especialistas.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;14490&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;5\/6&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<strong>Leonardo Martins<\/strong> \u00e9 Senior Partner da Bridge &amp; Co. Possui forma\u00e7\u00e3o em Engenharia de Computa\u00e7\u00e3o e Inform\u00e1tica pela UFRJ e MBA em Gerenciamento de Projetos pelo IBMEC. Com 10+ anos de experi\u00eancia em projetos de Automa\u00e7\u00e3o e Digitaliza\u00e7\u00e3o de Processos de Neg\u00f3cio na Bridge e na Accenture, \u00e9 o respons\u00e1vel pela estrutura\u00e7\u00e3o dos servi\u00e7os de Robotiza\u00e7\u00e3o em parceria com os principais fornecedores de tecnologia do mercado de RPA (IBM, Automation Anywhere, UI Path e Blueprism). Acumula diversas certifica\u00e7\u00f5es de tecnologia como COBIT e ITIL\u00ae.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;14615&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;5\/6&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<div><b>Raphael Palmeira\u00a0<\/b>\u00e9 consultor da Bridge &amp; Co., certificado em desenvolvimento e modelos de opera\u00e7\u00e3o de RPA por diversas ferramentas, como BluePrism, UiPath e Kryon. Possui experi\u00eancia em projetos de RPA e de transforma\u00e7\u00e3o de \u00e1reas de TI com foco em automa\u00e7\u00f5es e ganhos de produtividade. Al\u00e9m disso, possui experi\u00eancia em projetos de An\u00e1lise de Dados e Governan\u00e7a de TI em empresas do segmento varejista.<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243;&#8230;<\/p>\n","protected":false},"author":6,"featured_media":15089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-15063","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O que \u00e9 hiperautoma\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"A hiperautoma\u00e7\u00e3o \u00e9 o uso combinado de tecnologias para execu\u00e7\u00e3o de tarefas fora do escopo da automa\u00e7\u00e3o tradicional, demandando envolvimento humano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bridgeconsulting.com.br\/artigos\/oqueehiperautomacao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hiperautoma\u00e7\u00e3o: a intelig\u00eancia no centro da automa\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"A hiperautoma\u00e7\u00e3o \u00e9 o uso combinado de tecnologias para execu\u00e7\u00e3o de tarefas fora do escopo da automa\u00e7\u00e3o tradicional, demandando envolvimento humano.\" \/>\n<meta property=\"og:url\" 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