{"id":14371,"date":"2020-02-12T15:12:32","date_gmt":"2020-02-12T18:12:32","guid":{"rendered":"https:\/\/bridgeconsulting.com.br\/insights\/?p=14371"},"modified":"2026-05-05T09:14:12","modified_gmt":"2026-05-05T12:14:12","slug":"tendencias-2020-para-transformacao-digital","status":"publish","type":"post","link":"https:\/\/www.bridgeconsulting.com.br\/artigos\/tendencias-2020-para-transformacao-digital\/","title":{"rendered":"Tend\u00eancias 2020 para Transforma\u00e7\u00e3o Digital"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_gradient_text heading_tag=”h2″ color=”extra-color-gradient-1″ gradient_direction=”horizontal” text=”Palavras Iniciais”][vc_column_text]In\u00edcios de ano, em geral, s\u00e3o marcados por uma s\u00e9rie de publica\u00e7\u00f5es que tratam das tend\u00eancias de investimento em tecnologia. No cen\u00e1rio atual, em que l\u00edderes empresariais buscam identificar oportunidades de revis\u00e3o dos seus modelos de neg\u00f3cio por meio da transforma\u00e7\u00e3o digital e, ao mesmo tempo, tentam mitigar amea\u00e7as de novos entrantes que possam alterar o terreno competitivo, ter conhecimento do que est\u00e1 por vir em termos de tecnologia \u00e9 fundamental para perenidade dos neg\u00f3cios.<\/p>\n

A tarefa para os l\u00edderes empresariais \u00e9 \u00e1rdua. Existem diferentes fontes relevantes que tratam do tema e, somadas, demandariam dezenas de horas de leitura. Nesse sentido, publicamos este post com o intuito de trazer uma s\u00edntese da pesquisa que fizemos nas principais fontes relevantes sobre o que tende a ser prioridade em 2020 no tema Transforma\u00e7\u00e3o Digital. Esperamos que a leitura seja \u00fatil para voc\u00ea e para sua organiza\u00e7\u00e3o:[\/vc_column_text][nectar_gradient_text heading_tag=”h2″ color=”extra-color-gradient-1″ gradient_direction=”horizontal” text=”Introdu\u00e7\u00e3o”][vc_column_text]Transforma\u00e7\u00e3o Digital \u00e9 s\u00f3 mais uma buzzword<\/em> do mundo agitado do marketing ou de fato estamos vendo uma transforma\u00e7\u00e3o acelerada no cen\u00e1rio competitivo mundial? Ap\u00f3s cerca de cinco anos em que o termo vem sendo usado massivamente por empresas de tecnologia e consultoria, vemos agora em 2020 uma interessante guinada de discurso.<\/p>\n

Ap\u00f3s acompanhar de perto empresas de grande porte e organiza\u00e7\u00f5es p\u00fablicas discutindo estrat\u00e9gias de transforma\u00e7\u00e3o e tendo severas dificuldades de avan\u00e7ar em dire\u00e7\u00e3o a mudan\u00e7as abruptas, vemos agora um senso de realismo voltando \u00e0 tona.[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”20″ bottom_padding=”20″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1656974115969{padding-bottom: 10px !important;}”]\n

\"Aspas\"<\/h6>\n
Se olharmos todo o conjunto de organiza\u00e7\u00f5es atuantes no mundo hoje, a grande maioria delas n\u00e3o ir\u00e1 se transformar digitalmente. Enquanto um conjunto muito pequeno far\u00e1 mudan\u00e7as dr\u00e1sticas do cen\u00e1rio competitivo em seus setores, o grande volume de empresas existentes conviver\u00e1 ainda por muitos anos com o modelo h\u00edbrido f\u00edsico-digital buscando melhorias incrementais por meio da tecnologia.<\/h6>\n
\u2013 Carlos Eduardo Carvalho, Bridge Consulting, 2019<\/span><\/h6>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_column_text]E por que afirmamos isso? Por uma quest\u00e3o estrutural: n\u00e3o existe oferta suficiente de m\u00e3o de obra especializada, de mentes empreendedoras com apetite a risco e oferta tecnol\u00f3gica realmente madura para possibilitar uma transforma\u00e7\u00e3o global em larga escala. A chance estat\u00edstica de voc\u00ea, leitor, estar em uma organiza\u00e7\u00e3o agora que est\u00e1 ainda engatinhando em assuntos digitais, enquanto ainda tenta manter sua infraestrutura b\u00e1sica de TI ativa e no ar, \u00e9 grande.[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”20″ bottom_padding=”20″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
\"Aspas\"<\/h6>\n
As organiza\u00e7\u00f5es ser\u00e3o t\u00e3o digitais quanto for a capacidade do mercado, dos consumidores e da sociedade de absorver essa transforma\u00e7\u00e3o.<\/h6>\n
– Gartner SVP, Val Stribar, 2019<\/span><\/h6>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_column_text]O que se espera de l\u00edderes empresariais nesse novo contexto, mais cr\u00edtico do que o dos \u00faltimos anos, \u00e9 que entendam quais tecnologias j\u00e1 est\u00e3o dispon\u00edveis para consumo em um grau que o mercado e sociedade de fato possam utilizar e quais s\u00e3o as tend\u00eancias que ainda n\u00e3o trazem grau de exequibilidade adequado para justificar investimentos em larga escala.[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” el_id=”tend\u00eancias”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_gradient_text heading_tag=”h2″ color=”extra-color-gradient-1″ gradient_direction=”horizontal” text=”As 8 Principais Tend\u00eancias para 2020″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” 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