{"id":13806,"date":"2019-07-04T15:03:58","date_gmt":"2019-07-04T18:03:58","guid":{"rendered":"https:\/\/bridgeconsulting.com.br\/insights\/?p=13806"},"modified":"2026-05-05T09:14:12","modified_gmt":"2026-05-05T12:14:12","slug":"transformacao-digital-mitos-erros-e-armadilhas","status":"publish","type":"post","link":"https:\/\/www.bridgeconsulting.com.br\/artigos\/transformacao-digital-mitos-erros-e-armadilhas\/","title":{"rendered":"Transforma\u00e7\u00e3o Digital: mitos, erros e armadilhas"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” bottom_padding=”40″ overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n
A Transforma\u00e7\u00e3o Digital pode ser realizada em diversos n\u00edveis: desde a automa\u00e7\u00e3o de processos pontuais at\u00e9 a transforma\u00e7\u00e3o do modelo de neg\u00f3cio.\u00a0Mesmo com a populariza\u00e7\u00e3o deste tema, a maioria das\u00a0empresas n\u00e3o est\u00e1 alcan\u00e7ado os resultados esperados.<\/div>\n
<\/div>\n

Por que algumas iniciativas de Transforma\u00e7\u00e3o Digital falham?<\/h3>\n
\n

Muitas organiza\u00e7\u00f5es est\u00e3o enxergando que precisam avan\u00e7ar com a Transforma\u00e7\u00e3o Digital, mas costumam\u00a0cair em mitos e armadilhas comuns, como focar apenas na tecnologia, ter um escopo pouco definido do que ser\u00e1 transformado e n\u00e3o ter um alinhamento claro com o objetivo do neg\u00f3cio.<\/p>\n

Por atuar tanto com lideran\u00e7as de \u00e1reas de tecnologia e de demais \u00e1reas de neg\u00f3cio, a Bridge tem estado mergulhada neste tema em praticamente todos os seus projetos e clientes desde o in\u00edcio dessa jornada no mercado. Por isso, foi desenvolvido\u00a0este e-book para\u00a0tratarmos do que precisa ser considerado na\u00a0Transforma\u00e7\u00e3o Digital, bem com seus n\u00edveis de aplica\u00e7\u00e3o e os mitos que permeiam este tema.<\/p>\n

Leia o e-book e entenda mais sobre o que \u00e9 Transforma\u00e7\u00e3o Digital.<\/p>\n

Veja tamb\u00e9m:<\/p>\n

[Blog]\u00a0Transforma\u00e7\u00e3o Digital e desafios da TI na \u00e1rea de sa\u00fade<\/a><\/p>\n<\/div>\n

[Blog]\u00a0Quais os riscos da Transforma\u00e7\u00e3o Digital?<\/a><\/p>\n

[Webinar]\u00a0Transforma\u00e7\u00e3o Digital e o Protagonismo da TI<\/a><\/p>\n

[Podcast] Transforma\u00e7\u00e3o Digital e seus principais desafios nas organiza\u00e7\u00f5es<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”extra-color-3″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” scene_position=”center” text_color=”dark” text_align=”left” bottom_padding=”40″ overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”12375″ alignment=”” animation=”None” border_radius=”none” box_shadow=”none” max_width=”100%”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”5\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Carolina Abrantes:<\/strong>\u00a0Managing Partner \u2013 Founder da Bridge Consulting. \u00c9 Engenheira de Produ\u00e7\u00e3o pela UFRJ com MBA em Gest\u00e3o Empresarial pela FGV (Funda\u00e7\u00e3o Getulio Vargas) e formada em Digital Trasformation: plataform strategies for success pelo MIT (Emeritus). Possui certifica\u00e7\u00f5es PMP, Scrum, ITIL\u00ae entre outras. Participou do grupo de pesquisa em Engenharia de Produ\u00e7\u00e3o da COPPE\/UFRJ. \u00c9 respons\u00e1vel pela concep\u00e7\u00e3o e execu\u00e7\u00e3o de dezenas de projetos de consultoria da Bridge, em empresas p\u00fablicas e privadas, nacionais e multinacionais, voltados \u00e0 solu\u00e7\u00e3o de desafios de gest\u00e3o e tecnologia da informa\u00e7\u00e3o.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_raw_js]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[\/vc_raw_js][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” bottom_padding=”40″ overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text] A Transforma\u00e7\u00e3o Digital pode ser realizada em…<\/p>\n","protected":false},"author":6,"featured_media":13807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-13806","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ebooks"],"yoast_head":"\nTransforma\u00e7\u00e3o Digital: mitos, erros e armadilhas - Bridge Insights<\/title>\n<meta name=\"description\" content=\"O que \u00e9 Transforma\u00e7\u00e3o Digital? 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