{"id":13315,"date":"2019-02-19T14:50:00","date_gmt":"2019-02-19T17:50:00","guid":{"rendered":"https:\/\/bridgeconsulting.com.br\/insights\/?p=13315"},"modified":"2026-05-05T09:14:13","modified_gmt":"2026-05-05T12:14:13","slug":"transformacao-digital-e-desafios-da-ti-na-area-de-saude","status":"publish","type":"post","link":"https:\/\/www.bridgeconsulting.com.br\/artigos\/transformacao-digital-e-desafios-da-ti-na-area-de-saude\/","title":{"rendered":"Transforma\u00e7\u00e3o Digital e desafios da TI na \u00e1rea de sa\u00fade"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]A Transforma\u00e7\u00e3o Digital (TD<\/a>) \u00e9 um processo de digitaliza\u00e7\u00e3o e moderniza\u00e7\u00e3o de uma organiza\u00e7\u00e3o atrav\u00e9s de novas tecnologias, que gera\u00a0desdobramentos na cultura, presta\u00e7\u00e3o de servi\u00e7os e entrega de valor. Os impactos n\u00e3o s\u00e3o gerados somente dentro do contexto de TI e do ambiente digital. Outros fatores relacionados \u00e0 infraestrutura, processos, pessoas e, principalmente, as diretrizes do neg\u00f3cio s\u00e3o diretamente afetados.<\/p>\n

Segundo pesquisa feita pelo International Data Corporation (IDC), os investimentos diretos em Transforma\u00e7\u00e3o Digital v\u00e3o somar US$ 6,3 trilh\u00f5es no tri\u00eanio 2018\u20132020. At\u00e9 l\u00e1, cerca de 50% das empresas estar\u00e3o comprometidas com iniciativas de TD, com aspira\u00e7\u00f5es que v\u00e3o desde melhorar seus indicadores de competitividade at\u00e9 garantir sua sobreviv\u00eancia.<\/p>\n

Com o tema em alta no mercado, organiza\u00e7\u00f5es de diversos setores est\u00e3o expandindo seus horizontes e buscando novas solu\u00e7\u00f5es, como \u00e9 o caso da \u00e1rea de sa\u00fade.<\/p>\n

A Transforma\u00e7\u00e3o Digital na sa\u00fade<\/h3>\n

Por muitos anos, grande parte dos investimentos neste segmento foram direcionados para a medicina diagn\u00f3stica e equipamentos de ponta. No entanto, com os avan\u00e7os tecnol\u00f3gicos e a necessidade de integra\u00e7\u00e3o entre sistemas de informa\u00e7\u00e3o, a TI tem revelado sua import\u00e2ncia junto \u00e0 \u00e1rea assistencial.<\/p>\n

Al\u00e9m de garantir que os sistemas hospitalares operem com alto desempenho e seguran\u00e7a, as \u00e1reas de tecnologia agora s\u00e3o capazes de fornecer solu\u00e7\u00f5es de apoio \u00e0 decis\u00e3o para os profissionais da sa\u00fade. Por exemplo, a prescri\u00e7\u00e3o feita eletronicamente pelo m\u00e9dico \u00e9 enriquecida com um algoritmo que alerta sobre alguma incompatibilidade entre outros medicamentos previamente prescritos.<\/p>\n

Outra aposta do setor s\u00e3o os Prontu\u00e1rios Eletr\u00f4nicos do Paciente (PEP). O PEP \u00e9 um sistema padronizado que concentra as informa\u00e7\u00f5es de pacientes em reposit\u00f3rios digitais, evitando as tradicionais fichas de papel. O cruzamento autom\u00e1tico de dados ajuda a acelerar o diagn\u00f3stico, disponibilizando de forma r\u00e1pida os pontos mais relevantes da sa\u00fade do indiv\u00edduo.<\/p>\n

\u00c0 vista disto, os servi\u00e7os prestados em termos de atendimento, medicina diagn\u00f3stica e parte operacional est\u00e3o sendo otimizados com o apoio da TI<\/a>, que passa a ampliar a qualidade do servi\u00e7o e a seguran\u00e7a, ao mesmo tempo em que busca efici\u00eancia e redu\u00e7\u00e3o de custos.<\/p>\n

Os desafios da TI na \u00e1rea de sa\u00fade<\/h3>\n

Diante deste cen\u00e1rio de Transforma\u00e7\u00e3o Digital na \u00e1rea da sa\u00fade, podemos apontar dois grandes desafios que a TI deve enfrentar nos pr\u00f3ximos anos:<\/p>\n

    \n
  1. Cultura resistente a novas tecnologias.<\/strong> Conforme apresentado no Gartner Symposium\/ITxpo 2018, a resist\u00eancia \u00e9 uma das principais barreiras para os neg\u00f3cios digitais. Para criar uma mentalidade digital, a empresa precisa de um ambiente prop\u00edcio de colabora\u00e7\u00e3o e compartilhamento de informa\u00e7\u00f5es, al\u00e9m do apoio irrestrito do CIO e da alta ger\u00eancia para garantir o melhor aproveitamento dos recursos, sejam eles financeiros, materiais ou humanos.<\/li>\n
  2. Utiliza\u00e7\u00e3o de tecnologias como Business Analytics (BA), Business Intelligence (BI) e Intelig\u00eancia Artificial (AI)<\/strong> para processar dados armazenados e garantir insumos para uma melhor an\u00e1lise e tomada de decis\u00e3o. Dados de 2018 do Observat\u00f3rio da ANAHP (Associa\u00e7\u00e3o Nacional de Hospitais Privados) confirmam a tend\u00eancia de ado\u00e7\u00e3o dessas t\u00e9cnicas: cerca de 69% dos hospitais j\u00e1 se beneficiam de an\u00e1lises de relat\u00f3rios de BI.<\/li>\n<\/ol>\n

    Como a tecnologia est\u00e1 transformando a \u00e1rea da sa\u00fade<\/h3>\n

    Para que a Transforma\u00e7\u00e3o Digital se torne realidade nas organiza\u00e7\u00f5es, os investimentos devem ser feitos de forma estruturada<\/strong>, com objetivos claros<\/strong> de acordo com as diretrizes de cada neg\u00f3cio. O uso das tecnologias acima pode ajudar a alavancar a digitaliza\u00e7\u00e3o da companhia, gerindo de maneira mais eficiente os recursos e, consequentemente, aumentando a gera\u00e7\u00e3o de valor para pacientes, familiares e profissionais do setor.<\/p>\n

    Ainda que as estrat\u00e9gias possam diferir de empresa para empresa, os desafios da TI s\u00e3o similares: evoluir e reconstruir o neg\u00f3cio<\/strong> para competir em uma economia cada vez mais digital.<\/p>\n

    A Bridge Consulting pode auxiliar a definir e conduzir a jornada de Transforma\u00e7\u00e3o Digital em sua organiza\u00e7\u00e3o. Entre em contato conosco!<\/a>[\/vc_column_text][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”14706″ alignment=”” animation=”None” border_radius=”none” box_shadow=”none” max_width=”75%”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”5\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]
    \nRenata Dannemann<\/strong>\u00a0\u00e9 formada em Engenharia de Produ\u00e7\u00e3o pela PUC-RJ, com MBA em Gerenciamento de Projetos na Funda\u00e7\u00e3o Get\u00falio Vargas (FGV). \u00c9\u00a0 Consultant na Bridge Consulting respons\u00e1vel pela frente de sistemas especiais e legados em projetos na \u00e1rea de sa\u00fade.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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