{"id":11191,"date":"2017-06-07T10:30:32","date_gmt":"2017-06-07T13:30:32","guid":{"rendered":"http:\/\/bridgeconsulting.com.br\/academy\/?p=11191"},"modified":"2026-05-05T09:14:22","modified_gmt":"2026-05-05T12:14:22","slug":"inteligencia-artificial-e-os-modelos-de-antecipacao-de-negocios","status":"publish","type":"post","link":"https:\/\/www.bridgeconsulting.com.br\/artigos\/inteligencia-artificial-e-os-modelos-de-antecipacao-de-negocios\/","title":{"rendered":"Intelig\u00eancia Artificial e os modelos de antecipa\u00e7\u00e3o de neg\u00f3cios"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Publicado pelo\u00a0cio.com.br<\/a>\u00a0.\u00a0<\/span><\/strong><\/p>\n

Confira o que \u00e9 preciso para que os benef\u00edcios oferecidos sejam enaltecidos e para que as barreiras sejam ultrapassadas<\/strong><\/p>\n

A Intelig\u00eancia Artificial \u00e9 caracterizada como a tecnologia capaz de simular a performance humana, chegando a conclus\u00f5es pr\u00f3prias e auxiliando o homem a tomar decis\u00f5es mais assertivas frente a assuntos de alta complexidade. Al\u00e9m disso, atua como pilar impulsionador da transforma\u00e7\u00e3o digital e, por isso, vem sendo utilizada de forma intensa por organiza\u00e7\u00f5es de excel\u00eancia j\u00e1 consolidadas como, por exemplo, a Amazon.<\/p>\n

O que \u00e9 o Modelo de Antecipa\u00e7\u00e3o de Neg\u00f3cios ou\u00a0Anticipatory Organization Model?<\/em><\/span><\/h2>\n

Entendendo a relev\u00e2ncia do tema, especialistas est\u00e3o aprofundando os estudos para auxiliar as organiza\u00e7\u00f5es a absorver melhor os benef\u00edcios trazidos pela IA e a minimizar seus impactos. Nesse contexto, destaca-se o modelo de antecipa\u00e7\u00e3o de neg\u00f3cios -\u201cAnticipatory Organization Model<\/em>\u201d-, desenvolvido por Daniel Burrus. Ele garante confiabilidade e assertividade \u00e0 previs\u00e3o de futuras disrup\u00e7\u00f5es, permitindo, dessa forma, identificar e resolver problemas antecipadamente e obter um menor tempo de resposta para tais mudan\u00e7as.<\/p>\n

Nesse cen\u00e1rio, ao surgir como ferramenta alinhada ao Anticipatory Organization Model, a IA ganha mais for\u00e7a e se posiciona como um importante elemento da Transforma\u00e7\u00e3o Digital vivida pelas organiza\u00e7\u00f5es. O modelo de neg\u00f3cio utilizado pela Amazon \u2013 o \u201cAmazon\u00b4s Anticipatory Shipping\u201d \u2013 traduz o sucesso deste alinhamento ao garantir sua posi\u00e7\u00e3o de destaque no mercado e a consolida\u00e7\u00e3o de sua imagem como um dos grandes players do cen\u00e1rio tecnol\u00f3gico atual.<\/p>\n

De modo geral, a solu\u00e7\u00e3o da Amazon consiste em um sistema de entrega em que, mesmo sem que os consumidores tenham feito o pedido, os produtos sejam embalados e enviados para uma determinada regi\u00e3o a fim de facilitar a poss\u00edvel entrega futura. Em suma, como vemos na figura abaixo, antes mesmo que os pr\u00f3prios clientes reparem que gostariam de ter aqueles produtos, eles j\u00e1 s\u00e3o preparados e ficam prontos aguardando somente a entrega ao consumidor!<\/p>\n

 <\/p>\n

\"Anticipatory

Anticipatory Organization Model<\/p><\/div>\n

Anticipatory Organization Model<\/strong><\/span><\/p>\n

Fica evidente que tal modelo \u00e9 ancorado na utiliza\u00e7\u00e3o da IA. No algoritmo criado, s\u00e3o realizadas an\u00e1lises pr\u00e9vias de dados que suportam essa tomada de decis\u00e3o. Alguns deles s\u00e3o:<\/p>\n

1 – Pedidos anteriores realizados;<\/p>\n

2 – Rastreio de sites visitados e dura\u00e7\u00e3o da navega\u00e7\u00e3o em cada um deles;<\/p>\n

3 – Quantidade de tempo no qual o cursor se posicionou sobre a imagem de um produto;<\/p>\n

4 – Movimenta\u00e7\u00e3o nos \u201cShopping Cars\u201d e \u201cWish Lists\u201d;<\/p>\n

5 – Sensibilidade a varia\u00e7\u00f5es de pre\u00e7os.<\/p>\n

O estudo de caso aplicado \u00e0 Amazon evidencia que o modelo de antecipa\u00e7\u00e3o de neg\u00f3cios, suportado pela IA, impulsiona a organiza\u00e7\u00e3o. Com isso, visando alcan\u00e7ar posi\u00e7\u00f5es de destaque, as demais organiza\u00e7\u00f5es se veem obrigadas a repensar seus modelos de neg\u00f3cio para sustentar com excel\u00eancia os efeitos provenientes do fen\u00f4meno da AI. Para tanto, existem quatro pontos de aten\u00e7\u00e3o a serem repensados no contexto organizacional:<\/p>\n

 <\/p>\n

\"Pontos
\nComo desfrutar das vantagens oferecidas pela Intelig\u00eancia Artificial?<\/span><\/strong><\/p>\n

 <\/p>\n

No entanto, vemos que, por mais que a IA seja um importante elemento para a transforma\u00e7\u00e3o digital a ser percorrida no mundo nos pr\u00f3ximos anos, infelizmente no Brasil os debates sobre os efeitos e impactos s\u00e3o t\u00edmidos \u2013 apesar de crescentes. Dentre as barreiras enfrentadas, sobressaem o desalinhamento estrat\u00e9gico entre essas mesmas disrup\u00e7\u00f5es; o desconhecimento por parte dos pr\u00f3prios l\u00edderes das organiza\u00e7\u00f5es quanto ao potencial da IA; e a fr\u00e1gil forma\u00e7\u00e3o de profissionais com conhecimento no assunto.<\/p>\n

\n

Veja tamb\u00e9m:<\/strong><\/p>\n

[WEBINAR] Inova\u00e7\u00e3o: como estruturar sem limitar a criatividade?<\/a> Descubra\u00a0os cen\u00e1rios e caminhos poss\u00edveis para a defini\u00e7\u00e3o de um modelo de trabalho que impulsione, de forma estruturada, a cultura da inova\u00e7\u00e3o nas organiza\u00e7\u00f5es.<\/p>\n<\/blockquote>\n

Assim, para que os benef\u00edcios oferecidos pela tem\u00e1tica aqui discutida sejam enaltecidos e para que as barreiras sejam ultrapassadas, sugere-se seguir o seguinte checklist:<\/p>\n

1 – Compreender seu impacto potencial;<\/p>\n

2 – Repensar as estruturas organizacionais j\u00e1 existentes, de forma que permitam a empresa atuar de maneira mais \u00e1gil, com equipes integradas e colaborativas;<\/p>\n

3 – Redefinir fun\u00e7\u00f5es e pap\u00e9is das atividades exercidas pelos colaboradores, dividi-las em tarefas menores e aloc\u00e1-las para humanos ou, futuramente, para m\u00e1quinas;<\/p>\n

4 – Reinventar o mundo dos neg\u00f3cios a fim de assentir a chegada da AI;<\/p>\n

5 – Enxergar a AI como um instrumento de fomento da performance dos homens e n\u00e3o com o intuito substitu\u00ed-los e\/ou domin\u00e1-los.<\/p>\n

Embora os aparatos tecnol\u00f3gicos venham a substituir os humanos em uma escala consider\u00e1vel, a balan\u00e7a de benef\u00edcios gerados pela AI \u00e9 indiscutivelmente positiva, trazendo um car\u00e1ter impulsionador frente \u00e0s transforma\u00e7\u00f5es vivenciadas hoje pelas organiza\u00e7\u00f5es.<\/p>\n

 <\/p>\n

\"faleQuer saber como a Bridge pode ajudar a sua organiza\u00e7\u00e3o?<\/strong>\u00a0Entre em contato\u00a0<\/a>e solicite uma conversa com um de nossos consultores.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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