{"id":1070,"date":"2011-08-23T14:47:10","date_gmt":"2011-08-23T17:47:10","guid":{"rendered":"http:\/\/127.0.0.1\/wordpress45\/?p=99"},"modified":"2026-05-05T09:15:02","modified_gmt":"2026-05-05T12:15:02","slug":"erp_midias_sociais","status":"publish","type":"post","link":"https:\/\/www.bridgeconsulting.com.br\/artigos\/erp_midias_sociais\/","title":{"rendered":"Tend\u00eancia na utiliza\u00e7\u00e3o das m\u00eddias sociais integradas ao ERP"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10571 size-full\" src=\"https:\/\/www.bridgeconsulting.com.br\/wp-content\/uploads\/2017\/01\/tendencias-na-utilizao-das-mdias-sociais-integradas-ao-erp.jpg\" alt=\"tendencias-na-utilizacao-das-midias-sociais-integradas-ao-erp\" width=\"940\" height=\"235\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 10pt;\">Os <span style=\"color: #526a7a;\"><em><strong>Sistemas Integrados de Gest\u00e3o<\/strong><\/em><\/span> est\u00e3o come\u00e7ando a concretizar tend\u00eancias que h\u00e1 algum tempo j\u00e1 vem sendo divulgadas sobre o aumento na utiliza\u00e7\u00e3o das m\u00eddias sociais no ambiente corporativo. Canais como <span style=\"color: #526a7a;\"><em><strong>linkedin<\/strong><\/em><\/span>, <em><strong><span style=\"color: #526a7a;\">twitter<\/span><\/strong><\/em> e <span style=\"color: #526a7a;\"><em><strong>facebook<\/strong><\/em><\/span> j\u00e1 est\u00e3o sendo conectados aos ERPs, o que aumenta ainda mais a visibilidade e as novas oportunidades de neg\u00f3cios e de relacionamento para as empresas.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 10pt;\">Na \u00faltima semana, a revista eletr\u00f4nica CIO dedicou uma reportagem especial a este fen\u00f4meno\u00a0 destacando a possibilidade, em pouco tempo, de acompanhar e capturar todas as comunica\u00e7\u00f5es n\u00e3o estruturadas entre clientes e a empresa, dados que hoje s\u00e3o comumente perdidos e s\u00e3o de grande valor para as organiza\u00e7\u00f5es.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 10pt;\">Por\u00e9m, este mecanismo refor\u00e7a ainda mais a necessidade de uma Pol\u00edtica de Seguran\u00e7a da Informa\u00e7\u00e3o que esteja atualizada com estes novos mecanismos de fluxo de informa\u00e7\u00e3o. Normas e regras de conduta devem ser claramente comunicadas aos usu\u00e1rios destes canais na empresa para que o risco de preju\u00edzos \u00e0 marca seja mitigado. Al\u00e9m disso, a infraestrutura de TI deve estar preparada para lidar com um maior fluxo de transfer\u00eancia de dados com a web, garantindo que este aumento possa acontecer dentro dos n\u00edveis de servi\u00e7o esperados e com a seguran\u00e7a necess\u00e1ria.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 10pt;\">Todo este cen\u00e1rio refor\u00e7a, cada vez mais, a import\u00e2ncia e responsabilidade da \u00e1rea de TI nas empresas, que deve estar capacitada e bem estruturada para lidar com esta evolu\u00e7\u00e3o.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 10pt;\"><em><span style=\"color: #526a7a;\"><strong>Pensem alguns poucos anos atr\u00e1s<\/strong><\/span><\/em>: t\u00f3picos relacionados \u00e0s Midias Sociais, Crowdsourcing, SaaS, Cloud Computing estavam incipientes ainda ou n\u00e3o existiam nas agendas de gestores de TI. Hoje, s\u00e3o de alta criticidade para que a TI esteja alinhada ao neg\u00f3cio e entregue valor. As mudan\u00e7as ocorrem muito r\u00e1pido e as organiza\u00e7\u00f5es de ponta s\u00e3o aquelas que se mant\u00e9m preparadas e atualizadas frente as boas pr\u00e1ticas e padr\u00f5es internacionalmente reconhecidos.<\/span><\/p>\n<p><!--more--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os Sistemas Integrados de Gest\u00e3o est\u00e3o come\u00e7ando a concretizar tend\u00eancias que h\u00e1 algum tempo j\u00e1 vem sendo divulgadas sobre o aumento na utiliza\u00e7\u00e3o das m\u00eddias sociais no ambiente corporativo. Canais&#8230;<\/p>\n","protected":false},"author":6,"featured_media":10612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1070","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artigo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tend\u00eancia na utiliza\u00e7\u00e3o das m\u00eddias sociais integradas ao ERP - Bridge Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bridgeconsulting.com.br\/artigos\/erp_midias_sociais\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tend\u00eancia na utiliza\u00e7\u00e3o das m\u00eddias sociais integradas ao ERP\" \/>\n<meta property=\"og:description\" content=\"Os Sistemas Integrados de Gest\u00e3o est\u00e3o come\u00e7ando a concretizar tend\u00eancias que h\u00e1 algum tempo j\u00e1 vem sendo divulgadas sobre o aumento na utiliza\u00e7\u00e3o das m\u00eddias sociais no ambiente corporativo. 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